Swedish automaker Volvo has unveiled a new concept for the Chinese market at Auto Shanghai, which opens this week.

The luxury sedan concept suggests Volvo intends to take a definite upscale direction with its next model and is geared towards China’s growing cadre of luxury-lovers.

Dubbed the Concept Universe, the vehicle is designed to capture Volvo’s traditionally Scandinavian design and to anticipate what modern luxury car buyers want, adding a coupe-like roofline to escape the ‘boxy’ feel of some previous Volvo designs.

The world’s largest Rolls-Royce dealership has opened in Abu Dhabi as the luxury brand continues its expansion in the Middle East.

Spanning a massive 9,687 square feet, the showroom includes just five Rolls-Royce cars, but also houses a coffee bar, “customer configuration lounge,” and is linked to a new on-site Rolls-Royce service facility.

To mark the opening of the new facility, Rolls-Royce launched a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé, which forms part of a collection of 100 highly bespoke Rolls-Royce Phantom models.

Italian fashion house Trussardi celebrates its 100th anniversary, and to mark the occasion has teamed up with BMW for a special edition 5 Series Gran Turismo.

For the exterior look, the choice fell on an exclusive color – a characteristic warm metallic brown that has been named Heraldic Brown.

The paintwork is executed in three layers and the color of the body changes gradation with varying exposition to light.

In a matter of just a decade China has established itself as the world’s largest car-buying market. And, just as other industries are finding, when the Chinese like to buy, they like to buy luxury.

Daimler AG — owners of Mercedes-Benz — recently announced it had shifted 15,000 units of that car in January alone, a rise of 90 percent from last year, while BMW moved more than 20,000, up more than 70 percent.

And it’s a fair guess that those sorts of figures are why Top Marques Monaco — to be held from April 14 to 17 this year and an event which bills itself as “the only live supercar show in the world” — has decided upon the southern Chinese enclave of Macau to host its first Asian edition.

Top Marques Macau will be now be hosted annually at The Venetian Macao resort, with the first edition set down for November 24-27.

Maserati will introduce its latest performance model, the GranCabrio Sport, next week at the 2011 Geneva Auto Show.

The 4.7-liter V8 has been retuned to deliver 444 horsepower and 376 pound-feet of torque.

The powerplant works with a ZF six-speed automatic transmission that uses a MC Auto Shift software based on the one features on the Quattroporte Sport GT S.

According to an official press release issued by Ferrari, the FF will make its world premiere today, February 23rd 2011, at 6:00pm CET on Ferrari.com.

Clients and enthusiasts can experience this exceptional event in eight different languages by simply connecting to the website.

The world premiere in Maranello will be presented by Ferrari Chairman Luca di Montezemolo and CEO Amedeo Felisa.