New York-based Luxury Lab has released its second annual Digital IQ Index of Luxury Brands.

The study quantifies the digital competence of 72 global luxury brands by accessing brand websites, digital marketing strategies, social media initiatives and mobile applications.

The Luxury Brands that ranked at the top of this year’s Index were Coach, Ralph Lauren, Louis Vuitton, Gucci, Hugo Boss and Burberry respectively.

Louis Vuitton have collaborated once again with director Sofia Coppola to produce a set of classic bags and wallets for their Autumn/Winter range.

In addition to adding new colors and sizes, she has designed her signature Sofia Coppola bag in alligator.

This October 6, 2010, you’re invited to watch Louis Vuitton‘s Spring/Summer 2011 in a 360° ready-to-wear show on your Facebook, iPad or iPhone.

Models will be photographed right after the show simultaneously with 52 cameras, resulting in images which can be rotated and paused 360 degrees.

The collection will be shown at 2:30 pm ET and then the enhanced 360 version will be shown at 8.

Be delighted by this educative and yet playful lesson of architecture from the city of Berlin for the release of the brand new individual Louis Vuitton Berlin City Guide.

Directed by Romain Chassaing in promotion of Louis Vuiton’s NYC Guide for 2011, the brand attempt to solve the mystery of New York’s “Big Apple” title.

Louis Vuitton New-York City Guide 2011 Edition will be available on October 15th.

Bono and his wife did not only appear in the latest Louis Vuitton campaign, now the French luxury brand and their own eco friendly brand Edun have collaborated on the Keepall 45 Travel Duffle Bag ($4,900).

All proceeds of the sale of the bags go to the Conservation Cotton Initiative, a company that helps the development of eco-friendly and organic cotton farming.