French luxury brands from Chanel to Vuitton on Wednesday launch a campaign with several European countries to fight back against the increasingly lucrative and damaging flood of counterfeit goods.
The global market for luxury fakes has exploded, fed by Asia where 85 percent of articles seized in Europe are produced and the increasing popularity of on-line shops that give the buyer a sense of anonymity and impunity.
Louis Vuitton, the French maker of laminated canvas handbags, was named the world’s most valuable luxury brand for a seventh consecutive year.
The brand, owned by LVMH, is worth $25.9 billion, a 7 percent increase from 2011, according to Millward Brown Optimor’s 2012 BrandZ study.
Hermes, in which LVMH owns a stake, rose to second place with a value of $19.1 billion, up 61 percent on last year. Rolex, the closely-held Swiss watch brand, was ranked third at $7.17 billion, a 36 percent gain.
Despite its increasing innovations in the online arena, Louis Vuitton hasn’t forgotten the art of letter writing, with reports that the French luxury house is planning to expand its stationery offerings with more “paper goods and related paraphernalia.”
Coinciding with the publication of the book titled Louis Vuitton: 100 Legendary Trunks, the brand has developed an iPad app of the same name.
The app has pretty much the same content as the book, including images of the most spectacular trunks and cases created on commission by Louis Vuitton, 1000 illustrations and even an ad catalogue from 1892.
Louis Vuitton has released a limited edition regatta watch for the 2012 America’s Cup. Often called the “oldest trophy in international sport”, this year marks the 34th America’s Cup.
The 34th America’s Cup consists of three main stages – the America’s Cup World Series; the Louis Vuitton Cup (the Americas’s Cup Challenger Selection Series) and the America’s Cup Finals.
Louis Vuitton has a day of live streaming events planned for March 7 ahead of its Paris Fashion Week presentation and Arts Décoratifs exhibition launch.
LV has teamed up with Louise Roe for the big day, with the British fashion journalist to host a live stream of Wednesday’s 10:00 F/W 2012 show at www.louisvuitton.com.
Then, from 20:00 Roe will provide red carpet access live from the launch of the Louis Vuitton Marc Jacobs exhibition at the French capital’s Arts Décoratifs.
Louis Vuitton launched a new short film series February 22 hoping to capture the essence of different cities from across the globe in relation to gender.
Hong Kong is the subject of the debut film, which presents the Asian destination as if it were a woman with appearances from students, various career women and rising star in Asian cinema Grace Huang.
Directed by Jean-Claude Thibaut, who has previously collaborated with Armani, the film is the first in a series to be uploaded on Louis Vuitton’s YouTube channel.
With the opening of the first Louis Vuitton Maison in Italy on 29th January 2012, the world renowned trunk and luggage-maker marks a major achievement in its history.
Louis Vuitton’s 14th Maison is called Roma Etoile. It was designed by the architect Peter Marino who renovated this former Cinema Corso in a modern artistic way.
The heart of the shop is structured around a monumental staircase, a tribute to Rome’s Baroque architecture.
French luxury brand Louis Vuitton will open a boutique and jewellery studio on Paris’ Place Vendome this spring and is preparing its first perfume.
“In April we will have our own jewellery workshop and in May will will open our boutique in the same building,” the label’s head Yves Carcelle said.
The project, unveiled in an area of Paris synonymous with luxury, will allow Louis Vuitton to “rejoin the exclusive club of the few jewellers who have their own workshops on the Place” and make the coveted adornments in situ, he said.
Louis Vuitton has teamed up with polo bike players Hannes Hengst and Grégory Barbier to produce their very own LV Polo Bike.
Louis Vuitton has confirmed its entrance into the realm of fragrance, with master perfumer Jacques Cavallier-Belletrud heading up the scent development.
The news is significant considering the French fashion house has not marketed any perfumes since the 1920s and ’30s.
It signals another expansion following the brand’s ventures into watches in 2002, fine jewelry in 2004 and eyewear in 2005.
The new collection of Louis Vuitton City Guides have been released on October 15th, touching down in totally unprecedented cities.
Hong Kong and Macau are being offered for the first time in an individual volume, while London, Paris and Rome are returning in an entirely revisited form.
The indispensable European City box set is adding five new destinations to its map: Bari, Birmingham, Odessa, Salzburg and Zagreb.
Arizona Muse is captured by Mark Segal for the Louis Vuitton Cruise 2012 ads.
Louis Vuitton is celebrating two premieres: its first luxury concept store in the region, and its first ‘Island Maison,’ a multi-storey shopping location on a private island.
Located in Marina Bay Sands in Singapore, the Maison built by star architect Peter Marino sells women’s and men’s collections, Louis Vuitton’s jewelry as well as design and art books. It is the 12th Maison in the world for the label.
Louis Vuitton continues to develop its iconic “Tambour” design with the addition of this new ultra high-end model, the Tambour Minute Repeater.
The timepiece comes in a 44mm white/pink/yellow gold case (your choice), manual wind mechanical Louis Vuitton Caliber 178, and smoked sapphire crystal displays.
To catch up with the hottest fashion trend, the Louis Vuitton watch is endowed with a smoked skeletonized dial.
Louis Vuitton hosted a cocktail on Monday night at the storied Paris taxidermy store Deyrolle to celebrate the launch of the My Monogram service on Small Leather Goods
To set the mood, British artist Billie Achilleos transformed the maison’s signature wallets, coin pouches, belts, and bag hardware into a menagerie of animals.
The hardy armadillo, for instance, paid homage to the durability and quality of the leather, while the lively chameleon showed off LV’s wide spectrum of colors.
Louis Vuitton has made a spectacular airport debut in association with The Shilla Duty Free at South Korea’s Incheon International Airport.
The 550sq m Incheon store is dedicated to Louis Vuitton’s passion for travel.
It features leathergoods, women’s and men’s shoes, belts, ties, textiles, fashion, jewellery, sunglasses, watches and other accessories.
Louis Vuitton have come out with two new iPad cases that also double as stands when you fold the top cover back.
The exterior of the Monogram iPad Case features Vuitton’s iconic monogram pattern along with a soft microfiber lining that protects the iPad.
It also has golden brass details, holes for a headphone jack, dock connector port, on / off buttons and volume control. The Monogram iPad Case retails for €475.
Christy Turlington is back for the third consecutive season as face of Louis Vuitton High Jewelry — here’s a behind-the-scenes video from the shoot of the F/W ads.
Turlington, who like her fellow “original supermodels” still stars in campaigns on a regular basis, can currently also be seen in Maybelline’s beauty ads.
Much has been speculated ever since Dior’s creative head John Galliano fell from grace due to an anti-Semitism scandal five months ago.
Everyone from Azzedine Alaia to Givenchy’s Riccardo Tisci has been named as a potential replacement in the process.
But when respected trade publication Women’s Wear Daily adds water to the rumor mill, it is usually an entirely diffrent story in terms of credibility.
Monday’s paper reads that according to an anonymous source, Marc Jacobs is entering negotiations with the house this week.