Back in 1998, Louis Vuitton launched its City Guides collection, and now 15 years and over 100 destinations later, the French luxury brand has unveiled a new set of artistic travel books.
The Louis Vuitton Travel Books see a series of the world’s most interesting illustrators and artists let loose on travel destinations.
First up, in Paris, Congolese painter Chéri Samba explores the French capital with his usual blend of hyper-pigmented dream like visuals. American Daniel Arsham was inspired by Easter Island, French illustrator Jean-Philippe Delhomme (creator of the ‘Unknown Hipster’) ventured to New York, while Japanese artist Natsko Seki looks at London with his usual blend of pencil, color and collage.
Already set for release in 2014 are Jiro Taniguchi’s manga-style look at Venice, and Vietnam seen through the eyes of Lorenzo Mattotti, the celebrated Italian comic book author and artist.
The first four books are available at selected Louis Vuitton stores around the world, selected bookshops in France and online at Louis Vuitton for €45.
A €2000 special limited-edition version (numbered and signed) has also been released for each title, featuring original works by the artists.
Marc Jacobs has provided Louis Vuitton outfits for J-pop sensation Hatsune Miku, but there’s a twist: she doesn’t exist.
Hatsuné Miku regularly sells out stadiums in Japan, despite the fact that she doesn’t exist. The vocaloid popstar’s hits were in fact created via a ‘singing synthesizer application with a humanoid persona’.
Now Marc Jacobs is dressing Hatsune Miku in Louis Vuitton for a new tour which sees the star play ‘live’ around the world with the use of holgrams and other visual effects.
The video teaser for the ‘vocaloid opera,’ titled “The End,” features the Louis Vuitton Spring 2013 outfits, but we’re yet to see visuals of the live tour which will hit Tokyo in May and arrive in Paris in November.
Two performances (Nov 13 & 15) are scheduled in Paris, at the famous Theatre du Châtelet. According to organizers, the show tests the “traditional tragic structure of an opera asking ‘What is death?’ and ‘What is an end?’ and puts Hatsune Miku as the mediator to reread it in a modern way.”
Louis Vuitton, which last month raised prices by 12 percent in Japan, has imposed similar increases on non-leather handbags in most of its main markets since the start of the year, according to Bloomberg.
LV lifted prices on bags such as the Speedy and NeverFull by about 10 percent in the euro region, Antoine Belge, an HSBC analyst, said today in a note to clients.
Vuitton raised prices by at least 10 percent in the U.K. and U.S., and by 5 percent to 10 percent in Asian markets including China, Hong Kong, Taiwan and Singapore, the analyst wrote.
Vuitton’s price increase in Japan, the biggest ever by the brand in the country, was taken to offset the impact of the yen’s slide on sales, the company said Feb. 20.
In addition to protecting margins, the “price increases must be seen, in our view, as a means to accelerate LV’s repositioning towards more leather,” Belge wrote. The decision will probably weigh on the number of items sold, though it’s “the right thing for brand equity longer term.”
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