Andrew Lewicki knows that people have gotten used to seeing luxury brands extend their influence into other industries.
From bicycles to tennis, rugby, football and golf balls, not to mention every kind of object and gadget, luxury brands have left their stamp on a multitude of products.
This time, fashionistas who are already dreaming of soft, yummy, branded waffles in the morning will have to wait, as this branded waffle maker is not for sale.
Here is a brand new ad from Louis Vuitton for the Fall/Winter 2012 campaign, featuring model Wernery Schreyer photographed by Alasdair McLellan.
Clad in an oversize jacket embellished with a graphic pattern, matched with simple grey trousers and a refined leather bag, Werner poses against a thousand-yo iceberg.
The UK has topped a ranking of countries with the highest affinity for luxury handbags, while labels including Coach, Louis Vuitton and Chanel top a compilation of the most searched luxury handbag brands globally.
This first digital analysis of the luxury handbag market, dubbed World Luxury Index Handbags, has been presented by Paris-based luxury executives’ online community Luxury Society and international company Digital Luxury Group.
LVMH has opened a Louis Vuitton jewelry store on Paris’ Place Vendome, in an effort to expand the brand’s image within in the global luxury jewelry market.
“The store and the workshop are an important step, a foundational decision, indicating that we look ahead with optimism,” said Hamdi Chatti, Director of the group’s jewelry and watches divisions, as quoted by Reuters.
Louis Vuitton has launched “The Art of Packing,” a branded video designed to help travellers optimise their luggage space.
LV is showing the functionality of its Alzer, Pégase and Keepall suitcases and items that are necessary to bring on a trip such in this interactive experience.
The experience allows you to interact with the items and follow the folding instructions step by step, or simply play the video below and watch the process.
Luxury department store Harrods has just opened a new Louis Vuitton store situated in The Central Hall on the Ground Floor.
The impressive space houses a wide selection of luggage and scarves, in addition to areas devoted to exotic skins and a much-increased selection of handbags and accessories.
Update: French luxury accessories label Louis Vuitton has released a behind-the-scenes video for its new Fall/Winter 2012-2013 campaign.
Louis Vuitton’s fall 2012 campaign takes direction from the runway show with an image set onboard a train featuring new faces photographed by Steven Meisel.
“We wanted to continue the journey we started with the fashion show — the glamour of travel and the romance of going somewhere,” Marc Jacobs explained.
Boxing legend Muhammad Ali will be featured in the new Louis Vuitton print ad launching on June 14th in 60 countries.
The ad was shot by Annie Leibovitz in Muhammad’s Phoenix home and features Ali and his little grandson wearing boxing gloves and sticking his chest out.
Louis Vuitton presents “All Aboard Games,” a video created by “Ill Studio”, that takes the viewer on a “fantastic and surrealist voyage inside a Louis Vuitton game case.”
All of the iconic game symbols that the French brand have been using since 1888 are featured in this colorful piece. Chess, checkers, cards, dominoes, roulette, etc…
Louis Vuitton has collaborated with Yayoi Kusama on a series of products including leather goods, ready-to-wear, accessories, shoes, watches and jewelry.
Marc Jacobs worked with the Japanese artist on the range, which hits Louis Vuitton boutiques early July. Special window installations are also scheduled.
French luxury brands from Chanel to Vuitton on Wednesday launch a campaign with several European countries to fight back against the increasingly lucrative and damaging flood of counterfeit goods.
The global market for luxury fakes has exploded, fed by Asia where 85 percent of articles seized in Europe are produced and the increasing popularity of on-line shops that give the buyer a sense of anonymity and impunity.
Louis Vuitton, the French maker of laminated canvas handbags, was named the world’s most valuable luxury brand for a seventh consecutive year.
The brand, owned by LVMH, is worth $25.9 billion, a 7 percent increase from 2011, according to Millward Brown Optimor’s 2012 BrandZ study.
Hermes, in which LVMH owns a stake, rose to second place with a value of $19.1 billion, up 61 percent on last year. Rolex, the closely-held Swiss watch brand, was ranked third at $7.17 billion, a 36 percent gain.
Despite its increasing innovations in the online arena, Louis Vuitton hasn’t forgotten the art of letter writing, with reports that the French luxury house is planning to expand its stationery offerings with more “paper goods and related paraphernalia.”
Coinciding with the publication of the book titled Louis Vuitton: 100 Legendary Trunks, the brand has developed an iPad app of the same name.
The app has pretty much the same content as the book, including images of the most spectacular trunks and cases created on commission by Louis Vuitton, 1000 illustrations and even an ad catalogue from 1892.
Louis Vuitton has released a limited edition regatta watch for the 2012 America’s Cup. Often called the “oldest trophy in international sport”, this year marks the 34th America’s Cup.
The 34th America’s Cup consists of three main stages – the America’s Cup World Series; the Louis Vuitton Cup (the Americas’s Cup Challenger Selection Series) and the America’s Cup Finals.
Louis Vuitton has a day of live streaming events planned for March 7 ahead of its Paris Fashion Week presentation and Arts Décoratifs exhibition launch.
LV has teamed up with Louise Roe for the big day, with the British fashion journalist to host a live stream of Wednesday’s 10:00 F/W 2012 show at www.louisvuitton.com.
Then, from 20:00 Roe will provide red carpet access live from the launch of the Louis Vuitton Marc Jacobs exhibition at the French capital’s Arts Décoratifs.
Louis Vuitton launched a new short film series February 22 hoping to capture the essence of different cities from across the globe in relation to gender.
Hong Kong is the subject of the debut film, which presents the Asian destination as if it were a woman with appearances from students, various career women and rising star in Asian cinema Grace Huang.
Directed by Jean-Claude Thibaut, who has previously collaborated with Armani, the film is the first in a series to be uploaded on Louis Vuitton’s YouTube channel.
With the opening of the first Louis Vuitton Maison in Italy on 29th January 2012, the world renowned trunk and luggage-maker marks a major achievement in its history.
Louis Vuitton’s 14th Maison is called Roma Etoile. It was designed by the architect Peter Marino who renovated this former Cinema Corso in a modern artistic way.
The heart of the shop is structured around a monumental staircase, a tribute to Rome’s Baroque architecture.
French luxury brand Louis Vuitton will open a boutique and jewellery studio on Paris’ Place Vendome this spring and is preparing its first perfume.
“In April we will have our own jewellery workshop and in May will will open our boutique in the same building,” the label’s head Yves Carcelle said.
The project, unveiled in an area of Paris synonymous with luxury, will allow Louis Vuitton to “rejoin the exclusive club of the few jewellers who have their own workshops on the Place” and make the coveted adornments in situ, he said.
Louis Vuitton has teamed up with polo bike players Hannes Hengst and Grégory Barbier to produce their very own LV Polo Bike.