Louis Vuitton may have lost prime advertising space in China when its giant suitcase was torn down in Shanghai, but it is now wooing customers in the hallowed halls of the national museum in Beijing.

The Louis Vuitton Voyages exhibition, marking the French fashion house’s 20th year in China — the world’s fastest growing market for luxury goods — features hundreds of canvas trunks and leather handbags dating back to the 1860s.

Louis Vuitton is already the brand of choice for many of China’s increasingly wealthy middle class and analysts said the show in the heart of the capital would help cement its dominance of the country’s high-end market.

Louis Vuitton announces their new Louis Vuitton Voyages exhibition, which opened on May 31st at the National Museum of China in Beijing, with this animated video.

The “Louis Vuitton – Voyages” exhibition retraces the crowning moments in the history of the Maison, which since 1854, has beautifully paired form with function, creating travel items that bear witness to the French lifestyle.

The Louis Vuitton Voyages exhibition runs at the National Museum until August 30. Admission to the museum is 10 yuan.

Nyasha Matonhodze, a Zimbabwean-born, British-raised 16-year-old model, has been chosen as one of the new faces of Louis Vuitton.

Nyasha Matonhodze entered the modelling world just two years ago after winning the UK Elite Model Look competition in 2009.

Joining her in the shots are Zuzanna Bijoch, 17, Daphne Groeneveld, 16, Gertrud Hegelund, 20, Anaïs Pouliot, 19, and Fei Fei Sun, 21.

On the occasion of the Cannes International Film Festival, Louis Vuitton has opened a pop-up store on the Croisette.

Next to its existing Cannes store, the temporary shop focuses on what the town is famous for: incredible films and elegant eveningwear.

“The Maison celebrates its attachment to the city of Cannes by unveiling an exceptional custom tailored store in homage to the world of cinema.”

Louis Vuitton is the world’s most valuable luxury brand for the sixth consecutive year according to Millward Brown Optimor’s 2011 BrandZ study.

The brand, owned by Paris-based LVMH Moet Hennessy Louis Vuitton, has a value of $24.3 billion, an increase of 23 percent from 2010.

That’s almost as much as the combined values of Hermes, Gucci and Chanel, which ranked second, third and fourth in this year’s luxury-brand standings.

The American actress has landed what is believed to be her most lucrative advertising deal to date.

According to E! News, French luxury house Louis Vuitton has tapped Jolie for a global, print-only campaign to be released in the summer.

Jolie joins other entertainment heavyweights including Jennifer Lopez and Madonna as Vuitton’s spokesmodel.