To mark six years of collaboration and the release of the Multicolor Spring Palette, Louis Vuitton and Takashi Murakami just released a colorful anime short film as a sequel to Murakami’s “Superflat Monogram” anime short from 2003.
Entitled “Superflat First Love” the film showcases a school girl experiencing all the fascinations of Murakami’s characters which are part of his latest project with Louis Vuitton with this mystical journey starting outside the store.
The trailer was released back in late April, but now the full film is available.
China may become the world’s biggest luxury market in some years but cultural challenges to win customers’ hearts for certain types of products remain, industry executives said this week.
Champagne house Taittinger said it could make high-end sparkling wine in China but the market was not ready for it yet…
… while Lamborghini said the country’s tradition of luxury chauffeurs, bigger than sports driving, made expansion there a challenge.
“Japan’s trend-chasing office workers and ladies who lunch are giving up Louis Vuitton handbags and Chanel jackets for Zara dresses and Gap jeans, making what was a favourite market for luxury manufacturers into one of their biggest headaches.
The downturn is forcing customers in Japan to scale back purchases of luxury goods, accelerating a long-term shift in consumer attitudes, according to a report by McKinsey.
Japan became the world’s “only mass luxury market” in the 1980s and early 1990s, when Japanese consumers saw ownership of a Louis Vuitton bag or Hermes scarf as a middle-class rite of passage.
Louis Vuitton takes its travel theme “to infinity and beyond” in its latest “Core Values” campaign underlining its travel roots:
The campaign features astronauts Buzz Aldrin, Jim Lovell and Sally Ride, marking the 40th anniversary of “One giant leap for mankind.”
Aldrin, who walked on the moon in 1969 was shot by Annie Leibovitz with his fellow astronauts posed with a battered pickup truck and a Louis Vuitton Icare travel bag while gazing up into the sky in the California desert.
The ads will hit magazines’ July issues in a couple of weeks.
“What’s better than a Louis Vuitton monogram bag? A Louis Vuitton bag with your own monogram on it.”
That’s the thinking behind the house’s Mon Monogram service (which means My Monogram in English).
Louis Vuitton has been allowing customers to personalize luggage and smaller items like wallets for a while, but you can now put your initials on its signature Speedy 30 or Keepall Bandoulière 55 bags.
