Rappers’ fascination with luxury brands is far from dying down: following this summer’s surprise hit “Gucci Gucci” by Kreayshawn, it is Soulja Boy who is expressing his fashion love with an EP dedicated to Bernard Arnault.

Soulja Boy has turned his attention to Arnault’s signature brand Louis Vuitton, offering lyrics such as: “It don’t make no sense why they LV fake. But mine’s real!”

But while Soulja Boy manages to mention and correctly pronounce the label more than 60 times, Arnault likely won’t be pleased with being called Robert instead of Bernard several times as part of the new song.

For one French wine house, when traveling with valuable, vintage wines there is no wrapping bottles in socks and sweaters, cushioning them with towels and nestling them in suitcases.

For Cordier Mestrezat Grands Crus, prized wines travel in style, laid snugly in a custom-made Louis Vuitton carrying case that can house four bottles.

The specially commissioned wine travel case was showcased at Vinexpo in Bordeaux this week, to mark the French winemaker’s 125th anniversary.

Louis Vuitton has released four different cases for the iPhone 4. There is the Damier Azur Canvas, Damier Ebene Canvas, and of course the Monogram canvas cases.

Each one sports an ultra soft microfiber interior, so there is no threat of scratches and is ultra slim so it fits into your pocketbook or pants pocket with ease.

Each Louis Vuitton case retails for $290. It costs almost 50% the cost of iPhone itself but that is the price you pay for style and a luxury brand.

French luxury house Louis Vuitton has released a unique Tambour Diver Chronograph for Only Watch 2011 charity.

It was designed in collaboration with a young boy afflicted with Duchenne muscular dystrophy named Paul Pettavino.

The sporty timepiece is made of black gold, which is white gold that’s been given the old PVD treatment. ‘Only Watch 2011′ is engraved in the back.

Angelina Jolie poses for Louis Vuitton Core Values Campaign on a wooden boat in Cambodia’s Siem Reap province where Jolie shot Lara Croft: Tomb Raider in 2000.

Louis Vuitton’s president says, “People are not used to seeing Angelina in this situation. I like the fact that it’s a real moment.”

Four of Angelina’s children were also present at the photo shoot, shot by photographer Annie Leibovitz , with lily pads and verdant foliage everywhere.

Louis Vuitton Moët Hennessy has announced open days at their European artisan workshops, ateliers, and vineyards for two days in October.

WWD reports that on the 15th and 16th of the month, the public will be able to experience what happens behind the doors of the luxury conglomerate’s brands that include fashion houses Louis Vuitton, Givenchy, and Dior, jewelry maker De Beers, and champagne labels Moët & Chandon, Veuve Clicquot, and Dom Pérignon.

Bernard Arnault told the paper: “Products are one thing, but how they’re made, who makes them, and where is also of interest to the public.”