Louis Vuitton artistic director Nicolas Ghesquière has tapped photographers Bruce Weber and Juergen Teller for the brand’s fall-winter 2015 campaign.
Called ‘Series 3’, the advertisements feature models Rianne van Rompaey, Angel Rutledge, Fernanda Ly, Liya Kebede, Julia Merkelbach and Freja Beha Erichsen as well as actresses Jennifer Connelly and Alicia Vikander.
The ads were shot in Barcelona, Spain by Juergen Teller, while Bruce Weber has used a private airport in Miami, Florida for this shoot.
The brand’s fall 2015 ads are slated to break in a range of August fashion magazines, according to Fashion Gone Rogue.
In the battle for brand influence, Apple edged out Google as the most influential global brand and Louis Vuitton maintained its 10-year reign, keeping the top spot on the luxury chart as brand analyist company Millward Brown released its rankings on Wednesday.
The 10th Annual Brandz Top 100 Most Valuable Global Brands Ranking was released Wednesday by WWP and Millward Brown, and ranked Microsoft in the third position, followed by IBM.
For Louis Vuitton, it’s been 10 years of domination over Hermès, Gucci and Chanel who finished in the second, third and fourth spots, respectively, when it came to luxury houses.
The full list of the world’s most influential brands is available on PDF.
Annie Leibovitz, Juergen Teller and Bruce Weber took on the task again, and explored Ghesquière’s new Spring/Summer 2015 collection for the brand, each one adapting their signature style to the task.
Leibovitz photographed fashion A-lister Freja Beha Erichsen from three buildings currently under construction on the edge of Central Park, while Bruce Weber shot Oscar-winning actress Jennifer Connelly in Miami, and also shot a video of the Hollywood star.
Meanwhile, Juergen Teller worked with a host of emerging runway and editorial talent in a Parisian townhouse.
Jean Campbell, Rianne Von Rompaey, Daphne Simons and Marte Mei van Haaster appear in the black paneled room in the ready-to-wear and accessories.
All the images will break in February 2015 issues of magazines around the globe.
The new pictures, which were released by Ghesquière over the weekend and Monday morning via his Instagram account, are the first taste of a full campaign set to arrive early next year.
Academy Award-winning actress Jennifer Connelly and Danish model and fashion muse Freja Beha Erichsen are the two models who have been revealed in the three images, with an additional focus on one of the new collection’s bags, which was highlighted by Teller.
Leibovitz’s shot of Erichsen shows the model captured up high, overlooking NYC’s Central Park, while Weber snapped Connelly in his trademark black-and-white style standing on pebbles in front of a stark white wall.
Last Tuesday, Louis Vuitton inaugurated its La Fabrique du Temps watchmaking facility in Meyrin, Geneva, bringing for the first time all its watchmaking capabilities under one roof. In attendance was Hamdi Chatti, vice-president of watches and jewellery at Louis Vuitton, Monique Boget, mayor of Meyrin, and Pierre Maudet, vice president of the State Council Department of Security, Police and Economy of Geneva.Despite being a relative newcomer to watchmaking (Louis Vuitton’s first watch was the Tambour released in 2002), the maison has made great inroads into the field. The current range of timepieces Louis Vuitton current offers includes high complications such as minute repeaters and mystery watches, to mid complications like worldtimers, down to simple three hand quartz watches.According to Benoit-Louis Vuitton, head of high watchmaking sales, Louis Vuitton will continue to offer a range of watches for all its customers, instead of focusing solely on “fine watchmaking” with its new capabilities. In addition to that, he stressed that the maison will maintain its focus on watches with complications related to travel, which is integral to the brand’s DNA. Lastly, he also hinted that the new facility at Meyrin will allow Louis Vuitton to obtain the Poinçon de Genève for its watches, which we will likely see unveiled at BaselWorld next year. Again, however, this will not be a focus for the brand, given its holistic approach to offering a range of products.
Louis Vuitton has unveiled the ad campaign for its collaboration with six of the most creative talents working in art, design, architecture and fashion.
The new LOUIS VUITTON campaign was shot by Karl Lagerfeld, and features top models Australian Julia Nobis and Dane Freja Beha Erichsen.
Shoe designer CHRISTIAN LOUBOUTIN has added his signature metallic studs and red lacquered leather to his effort, while Rei Kawakubo (Comme des Garçons) has taken a typically considered approach to her tote design, cutting holes in the side of the bag.
Artist Cindy Sherman worked on a traveling trunk ‘studio on the move’ with a built in make-up mirror and a camera bag, while architect FRANK GEHRY kept things simple with a small twisted box bag.
Not willing to be outshone in the creativity stakes, LAGERFELD himself got combative with his design, turning the classic leather monogram into a pair of boxing gloves and a punchbag-shaped bucket bag.
To round out the project, Aussie designer MARC NEWSON created a backpack, and the new Apple employee got colorful with his shearling and monogram designs.
Vuitton has built a minisite with plenty of exclusive content, but you’ll have to contact the brand directly to get your hands on the exclusive pieces.
Paris’s brand-new Fondation Louis Vuitton is almost ready for its public debut. Designed by FRANK GEHRY, the striking glass building has been designed for the exploration of “artistic creation in all its forms.”
Located at the Jardin d’Acclimatation in the city’s picturesque Bois de Boulogne area, the building will house a permanent collection made up of works belonging to the collection of Bernard Arnault, CEO of LVMH.
It will also host two temporary exhibitions per month, in addition to musical events.
Set to open to the public at the end of this month with an “Inaugural Weekend Event,” the Fondation will host an artistic program to unfold in three stages between October 2014 and July 2015, with each stage including a temporary exhibition and a presentation of the collection.
The first stage will run through December 2014, featuring an exhibition on the architecture of Frank Gehry for the Fondation Louis Vuitton and the presentation of certain works from the permanent collection, in addition to musical events from Lang Lang and Kraftwerk.
The Fondation Louis Vuitton will open to the public on October 27 following an Inaugural Weekend from Friday, October 24 to Sunday, October 26. Free tickets for the inaugural weekend are available upon reservation.
Michelle Williams fronts the French luxury label’s fall 2014 handbag campaign, marking her third season as a campaign star for the brand.
Peter Lindbergh’s portraits show the actress carrying two emblematic Louis Vuitton bags, the Capucines and Lockit models in a variety of shades, and wearing the brand’s Emprise watch in a separate visual.
For the first time, Williams is also dressed in clothes from the brand’s new creative director Nicolas Ghesquière, and was styled by Carine Roitfeld.
The images will break in the October 2014 issues of magazines worldwide and sit alongside the brand’s full Fall/Winter 2014 ready-to-wear campaign shot by Bruce Weber, Annie Leibovitz, and Juergen Teller.
The boutique will run for two months until 14 October and Louis Vuitton will also stage a takeover of Dover Street Market’s corner window from 1-15 September, both coinciding with London Fashion Week and also DSM’s tenth anniversary celebrations taking place over the course of the month.
Titled ‘Series 1’, the first LOUIS VUITTON advertising campaign to feature Nicolas Ghesquière’s ready-to-wear collection was shot by Annie Leibovitz and features French icon Charlotte Gainsbourg.
The rest of the campaign, for Fall/Winter 2014-15, was photographed by two more of the biggest names in the business: Bruce Weber and Juergen Teller.
“It’s a way to bring together an artistic family which I feel close to,” explained Nicolas Ghesquière of the three photographers’ distinct styles.
Best known as an actress and singer, Charlotte Gainsbourg appears in the full campaign alongside Ethiopian supermodel Liya Kebede, Danish model Freja Beha Erichsen, and emerging British star Jean Campbell.
A video shot on the set of the campaign (soundtracked by Gainsbourg’s own song “Master’s Hands”) can be seen below:
Louis Vuitton’s handiwork will be broadcast around the world when the World Cup trophy is taken out of its bespoke monogram case and presented to the winning captain following the final of the global football bonanza.
It will be the second time the Louis Vuitton case has been used, following on from the 2010 finals in South Africa. Commissioned that year by FIFA, the case was handmade in the brand’s Asnières, France workshops and was custom-designed to fit the 36cm high, solid gold and malachite trophy.
As with all Louis Vuitton trunks, the case is covered in the classic monogram canvas, with a brass lock and reinforced brass corners.
Previous special commissions include a portable tea service for the Maharaja of Baroda as well as the case for the silver ewer of the America’s Cup, the world’s oldest sporting trophy, which dates back to 1851.
Six of the world’s hottest creative talents have reimagined the French brand’s monogram in a new project titled ‘The Icon and The Iconoclasts’.
The Icon And The Iconoclasts is a special project instigated by LOUIS VUITTON to celebrate the iconic Monogram, first created in 1896 by the eponymous founder’s son Georges Vuitton.
Footwear legend Christian Louboutin, artist Cindy Sherman, architect Frank Gehry, Chanel and Fendi creative director Karl Lagerfeld, designer Marc Newson and Comme des Garçons founder Rei Kawakubo were brought together by the brand for the project.
The sextet have been given carte blanche to create new bags and accessories using and reimagining the famous monogram print.
“When we talked with Nicolas Ghesquière about the extraordinary talents we would like to approach we simply went to those who are among the best in their fields,” says Delphine Arnault, explaining her choice of the talents.
“We were interested in people who work with their minds and their hands. I thought it was so interesting – and fun! – to have all of these different points of view on the Monogram. It is inspiring to see how they envision things, to see their perspectives. This is a group of geniuses.”
The limited edition pieces will appear for sale in selected Louis Vuitton stores around the globe from mid-October this year, with a launch event set to take place in New York City on November 7.
The luxury fashion house has just announced that it will show its first ever runway show for its cruise collection in Monaco next week.
Hosted by Prince Albert and Princess Charlene of Monaco at the Prince’s Palace on May 17, this will be the second runway show for new LOUIS VUITTON creative director Nicolas Ghesqiuère, and the first time the brand has shown resort on the catwalk.
The Louis Vuitton cruise fashion show will broadcast live on May 17 at 19h on louisvuitton.com.
Michelle Williams has returned for a new campaign with the French luxury brand, showing off Louis Vuitton’s latest bags and luggage.
In the new adverts, 33-year-old Williams shows off the Lockit, Capucines, and Alma bags, all representing “three different facets of femininity.”
The Lockit is a reinterpretation of a 1950s design, with Williams posing as a classic ‘Parisienne,’ in a series of nonchalant looks. The ladylike Capucines gets a more serious treatment, while the Alma’s colorful mix of Epi leathers are showcased with the actress goofing around on a pile of Vuitton trunks.
Once again shot by Peter Lindbergh and styled by the legendary Carine Roitfeld, Louis Vuitton has certainly pulled out all the stops. Hair duties were taken care of by Sam McKnight and makeup by Stéphane Marais.
Louis Vuitton has partnered up with BMW to debut a set of luggage pieces that match the BMW i8 plug-in hybrid.
The four-piece suitcase set is made entirely of lightweight, yet sturdy, carbon fiber, and is patterned to match the interior of the sports car perfectly.
Comprising two travel bags, a business case and a garment bag, each item has a carbon black finish, dyed, natural leather handles and comes complete with Louis Vuitton’s unmistakable checkered Damier pattern.
Black and electric blue used in the microfibre lining take their cue from the trademark brand colours of the BMW i8 .
The Louis Vuitton luggage series will be available upon request in a selection of Louis Vuitton stores worldwide starting April 1, 2014.