French luxury giant Louis Vuitton has unveiled next February’s ad campaign to the press, starring Madonna ‘replacement,’ supermodel Lara Stone.

Antoine Arnault, Vuitton’s communication director, said: “After two seasons with such a huge star, Marc Jacobs decided to take a breather and work with a model – and not just any model. It’s the choice of a new supermodel.”

Madonna was tapped earlier this year to star in Italian Vuitton competitor Dolce & Gabbana’s ads, a choice many deemed more fitting for the superstar.

Last year Louis Vuitton covered the entire façade of the Fifth Avenue Maison with Takashi Murakami’s iconic Monogram Multicolore print.

This year, the store façade display is inspired by the city stamp artwork that Ruben Toledo designed for the Louis Vuitton City Guides

Damien Hirst is one of six people who were asked in 2008 by Louis Vuitton to dream up a unique item embodying their professional expertise.

The designs were produced at the company’s workshop in Asnières, near Paris, which is celebrating its 150th anniversary this year.

Official news and images have now been revealed, and the twin trunks created by the English Art Superstar are more impressive than we first thought.

The Louis Vuitton auction, held last night at Sotheby’s on New Bond Street, saw seven special orders sold for a total of £495,000 in aid of the Red Cross.

Louis Vuitton offered six masters of savoir-faire the opportunity to create a unique special order that embodies their expertise in their respective professions.

Louis Vuitton has just released two new Monogram watch cases. One case is trunk style, and suitable for 8 watches. While the other is more like a roll case, and sized for 3-4 watches.

Bloomberg reports that, according to Yves Carcelle, the brand’s chief executive officer, Louis Vuitton will open its first stores in Lebanon and in Mongolia this year.

An unofficial source reported that the Louis Vuitton store in Ulaanbaatar will open on October 23rd 2009.

“Sometimes in our industry there is a tendency to follow your ego and sometimes open stores where you don’t have the market – we never do that,” Carcelle said.