All along what has for decades been Japan’s most fashionable and up-market shopping street, the luxury brands are moving out to be replaced by cheap chic.

As the country struggles to raise itself out of the global economic downturn, companies such as LV and Gucci are downsizing or leaving Ginza, their former properties quickly snapped up by the growing trend of “fast fashion” houses.

Now the throngs that still visit the district are shopping with a vengeance at places where their cash goes a little further; Uniqlo, Abercrombie & Fitch, H&M from Sweden and the Spanish chain Zara have all opened stores within the last year.

The newest Louis Vuitton accessory for spring is the trash bag aka ‘raindrop besace’ designed by Marc Jacobs.

This ‘bag’ is named the Raindrop Besace because it’s made from coated canvas (raincoat material), and thus waterproof.

It has a removable shoulder strap in case you want to actually carry it like a trash bag.

Valentine’s Day is coming. You must want to prepare a distinctive gifts for your boyfriends or husbands. Some Louis Vuitton perfect gifts are as follows.

Louis Vuitton have announced the launch of its new catalog for women showcasing an expanded line of romantic gifts just in time for Valentine’s Day.

Jak & Jil has taken some great shots of LV’s Fall 2010 lineup of accessories.

An array of many handbags in classic prints and quality leather will grace the shelves as well as an endless line-up of sleek loafers, boots and sneakers.

As mentioned last month, Lara Stone replaces Madonna to be the new face of Louis Vuitton’s Spring/Summer 2010 ad campaign.

Here’s a look at the making of Louis Vuitton’s campaign featuring the very beautiful Lara Stone.

The Louis Vuitton Spring/Summer 2010 ad campaign will break in the February 2010 issues of magazines worldwide.