Louis Vuitton has unveiled a new campaign featuring a star line-up of Christy Turlington, Natalia Vordinova and Karen Elson.

Steven Meisel shot all three models in a New York studio made to look like a Hollywood star’s old-fashioned dressing room.

New York based artist Scott Campbell was recruited by Marc Jacobs for the Louis Vuitton SS11 menswear.

Campbell tattooed LV logos all over the runway models necks and he also customized a number of leather bags.

In celebration of Father’s Day, Louis Vuitton has selected four different styles of men’s luggage to showcase the Mon Monogram program for the private jet traveler.

On offer are the Pégase 45 ($2,800) and 55 ($3,270) wheeled cabin cases (top row), designed as the perfect accompaniment to private air travel.

The iconic Speedy 40 (bottom left, $1,030) and classic Keepall 55 (bottom right, $1,370) meanwhile make the perfect carry-ons.

French fashion house Louis Vuitton has unveiled an elegant leather-bound case that it produced to carry the trophy to South Africa on Tuesday.

This case has been unveiled in the presence of Patrick-Louis Vuitton, Yves Carcelle (CEO of Louis Vuitton), and also the supermodel Naomi Campbell.

From the tournament’s beginning in 1930, the World Cup trophy has always been transported in an armored metal case — largely for reasons of security.

But as Louis Vuitton spokesman Antoine Arnault put it: “There was no reason why security couldn’t be synonymous with elegance.”

Luxury fashion and accessories retailer Louis Vuitton opened its new London flagship this week.

The 1,500 sq ft store occupies a corner site at the junction of New Bond Street and Clifford Street.

Set over three levels, the store incorporates Louis Vuitton heritage touches such as trunks and leather, as well as modern features including a LED staircase.

The new London LV maison has been designed by the New York-based architect, Peter Marino, who also worked on the brand’s Champs Elysées maison.

A pair of Louis Vuitton advertisements, by Ogilvy & Mather, has been pulled in the UK after advertising watchdogs found they misled customers.

The controversial ad showed a photo of a seamstress stitching the handle of a handbag, with the text reading: ‘The seamstress with linen thread and beeswax.

‘A needle, linen thread, beeswax and infinite patience protect each over-stitch from humidity and the passage of time.

‘One could say that a Louis Vuitton bag is a collection of details. But with so much attention lavished on every one, should we only call them details?’