French luxury giant Louis Vuitton has unveiled next February’s ad campaign to the press, starring Madonna ‘replacement,’ supermodel Lara Stone.

Antoine Arnault, Vuitton’s communication director, said: “After two seasons with such a huge star, Marc Jacobs decided to take a breather and work with a model – and not just any model. It’s the choice of a new supermodel.”

Madonna was tapped earlier this year to star in Italian Vuitton competitor Dolce & Gabbana’s ads, a choice many deemed more fitting for the superstar.