March 4th, 2010
Exclusive! French actress Marion Cotillard has teamed up with Franz Ferdinand to record a song to launch Dior’s new fashion range.
Cotillard, the face of the French label, sings lead vocal on ‘The Eyes Of Mars’, written by the band.
The song will soundtrack an advert in which Cotillard plays a working woman who transforms herself into a sultry singer at night.
She emerges from behind a velvet curtain in a club to sing the song.
January 13th, 2010
As anticipation builds up over David Lynch’s ‘Lady Dior’ commercial, fans of French actress Marion Cotillard, who again stars in the ads, can already peek behind the scenes of the print campaign for the range.
The making-of shows star photographer Annie Leibovitz directing Cotillard, who is wearing Dior’s latest collections, as creative director John Galliano and other onlookers are watching the scene.
The latest chapter of the Alfred Hitchcock-inspired ‘Lady Dior’ commercial was recently shot by Lynch in Shanghai.
December 9th, 2009
Dior has confirmed that filmmaker David Lynch will follow in Oliver Dahan’s footsteps, directing the label’s next Lady Dior ad.
The second ‘episode’ of the campaign, which started with Dahan’s secret agent-inspired chapter earlier this year, was shot in Shanghai this week.
Lynch, the maker of US TV series Twin Peaks and movies such as Mulholland Drive previously directed the ad for Gucci’s signature fragrance.
November 11th, 2009
The latest visual of Lady Dior Campaign with Marion Cotillard has been released on Twitter. It’s beautiful and it’s signed by Annie Leibovitz!
July 7th, 2009
Marion Cotillard, who was featured in the advertisement for the Lady Dior bag last fall is set to continue her role in Dior’s advertising campaign.
The next chapter in the Lady Dior advertising saga, sees the Oscar-winning actress continuing her adventures, this time in New York City as “Lady Red.”
Print ads, photographed by Annie Leibovitz, are slated to break in August fashion titles and be plastered around Paris during fashion week in October.
June 11th, 2009
Luxury groups are turning to films, the Internet and private dinners to attract customers as they search for more cost-effective ways to advertise to fight falling sales, executives told the Reuters Global Luxury Summit.
Hermes is increasing its overall marketing budget by just under 10 percent this year to a touch above 100 million euros but only a third will be on advertising, Chief Executive Patrick Thomas said.
“The rest of the budget goes on shop windows, exhibitions, private public relations operations,” he said, including invitations to 10-15 customers to themed store openings.
