French carmaker Citroen and French clothing brand Lacoste have collaborated on a brand new concept car to be revealed at the 2010 Paris Motor Show.

The buggy-looking concept certainly has a lot of reference to the image of Lacoste, one that promotes a colorful, vibrant, and sporty lifestyle.

It features golf ball-style alloy wheels plus several parts that resemble sections of a tennis net on certain sides of the body.

Lacoste invited Chinese porcelain artist Li Xiaofeng to create two different polos for their Holiday 2010 Collector’s Series.

Li is a muralist-turned-sculptor who uses shards of broken porcelain recovered from ancient archeological digs to create armor-esque clothing sculptures.

Described as “Post-Orientalism,” the artist’s collaged artifacts often take the form of traditional Chinese dresses, jackets, neckties, and now, a Lacoste Polo.

The printed polo is created from photographs of blue and white porcelain shards with lotus and children designs from the Kangxi Period of the Qing Dynasty.

Legendary fashion photographer Ellen von Unwerth and it-model Taylor Fuchs created a timeless campaign for Lacoste’s spring / summer 2010 collection.

It’s retro elegance with references to a revamped masculine sportswear elegance. The brand’s classic berets bring character to retro looks featuring canale necks and gabardine trousers.

For the fourth Holiday Collector’s Series by Lacoste, Brazilian designers Fernando and Humberto Campana have created a range of polo shirts for Lacoste.

The special edition is based on their famed Alligator Chair, which shows how the reptiles pile up in mud beds during the dry season in their natural habitat.

This is replicated by embroidering a cluster of eight crocodile logos onto a classic men’s and women’s white polo shirt.

Lacoste has just announced that Hayden Christensen will be the face of their new scent, Challenge.

Popular, charming and handsome actor is known for his role of Anakin Skywalker from cult Star Wars.

Challenge features notes of tangerine, citron, bergamot, ginger, lavender, violet leaves, teak wood and ebony wood.

In honor of the release of its “Lacoste Red!” collection, a youth oriented “mod” revival, Lacoste has created a website that presents the new collection in a very attractive way.

Both a visual and audio experience (with latest French electro revelation, Yuksek, as a soundtrack…), the site is interactive and dynamic.

The intermediary videos on the site, shot from a very aerial perspective, give new meaning to the concept of print publicity.