In honor of the release of its “Lacoste Red!” collection, a youth oriented “mod” revival, Lacoste has created a website that presents the new collection in a very attractive way.

Both a visual and audio experience (with latest French electro revelation, Yuksek, as a soundtrack…), the site is interactive and dynamic.

The intermediary videos on the site, shot from a very aerial perspective, give new meaning to the concept of print publicity.