Karl Lagerfeld once again takes the role of the photographer for the shoot of the new Fendi advertisement starring top models Anja Rubik and Baptiste Giabiconi.

First look at the Chanel Spring/Summer 2011 ad campaign featuring models Freja Beha Erichsen and Baptiste Giabiconi, shot by Karl Lagerfeld.

Magdalena Frackowiak, Baptiste Giabiconi & Barbora Dvorakova directed by Karl Lagerfeld for Chanel short movie – Window World.

Marchon – the world’s third-largest eyewear firm – is making 3D movie viewing chic with designer glasses fit for fashionistas.

The US-based firm unveiled a collection of 3D glasses at the television-crazed Consumer Electronics Show (CES) that runs through Sunday in Las Vegas.

“We believe in the fact that anything you put on your face should be extremely fashionable,” Cristin Lyons of Marchon said.

Chanel designer Karl Lagerfeld is currently starring in a commercial for special editions of Volkswagen’s Polo and Golf models.

Lagerfeld comments on how stylish the cars are, assuming they are French, but then learns that they are in fact German, causing him to splutter with surprise.

Gifting your Polo/Golf with the STYLE pack brings a set of lightweight alloy rims, fog lamps, privacy glass as well as STYLE badging.

This week, the Berlin-based fashion designer Esther Perbandt joins the long list of style icons who have lent their creative vision to everyday objects ranging from jackets for Prosecco bottles to macaroons.

Here’s a roundup of the most buzz-worthy collaborations between renowned designers and non-fashion retailers in 2010.