Versace is branding Luxury. At a recent Watch Fair in Baselworld, the Donatella unveiled the Versace “not like a watch” watch.

Available on order only, it’s a gold timepiece with a dial covered in more than 122 white diamonds. Given that three of this overprecious Destiny watch have already been sold, seems like The Versace lady makes sense:

“Women don’t really need a watch to tell time today — they have their cell phones and BlackBerrys. This is a jewelry watch.”

So? What else is there unnecessary in your daily routine? So we’d know what Versace’s up to next! (after helicopters and watches not meant to be worn as watches)

(not to mention I look at this ultra expensive watch and I don’t see the beauty of it at all! Looks like a fish in a can!)

When the middle-class millionaire wants to wow her, he buys a diamond. Only the millionaire buys the rarest stone, one no one else will have.

On his travels, the millionaire goes where no one can find him–to an exclusive island resort featuring $185,000 fractional memberships in luxury vacation homes.

And at home, he relaxes not before the plasma TV but in his $150,000 yoga room where he receives massages while gazing at a Japanese-inspired garden outside.

Irene Neuwirth is a Los Angeles based jewelry designer, who combines high fashion sophisticated style with the finest gems available. Jennifer Anniston, Jessica Alba and Kate Beckinsale are among Irene’s many celebrity clients.
This exquisite bangle bracelet features shimmering pave diamonds atop 18 kt gold, accentuated with 11mm rainbow moonstones. In India moonstone is believed to bring good fortune and help people foretell their future. The Diamond & Moonstone Bangle is available at Barneys and costs $35,840.

Your jewelry box shouldn’t cost more than the jewelry it keeps so this one should be reserved for your most expensive pieces. It is made from dark wenge wood and is supported by four glowering golden gargoyles on the bottom with a fifth tiny gargoyle poised above the keyhole. It sells for a wallet-burning $4,000.

GIORGIO ARMANI is among the designers who will be launching limited edition watches to celebrate the opening of Heathrow’s Terminal 5 later this month. Designed exclusively for the launch, the designer is unveiling three new designs that will be sold at the terminal’s World Duty Free store.

The designs, which include an Emporio Armani Gentleman’s stainless steel watch and two Emporio Armani ladies watches, will sit alongside five new watches from Burberry Endurance and Michael Kors, as well as designsfrom Breil, Sekonda, Toy Watch and Casio G-shock.

Daphna Simon, an Israeli-based designer and artist, is making her American debut sharing her love of nature with her new collection, ‘Untamed Jewels’, at West Hollywood’s Roseark.

Her gorgeous 18K gold interpretations of both animals and the natural environment are stunning.

The three-dimensional jewelry is meant to interact with the wearer, completing its representation of the grizzly bear, leopard or other chosen character. Whether you are looking for earrings, bangles, necklaces or rings, Daphna‘s distinctive style is bound to speak to you.