Thursday, 21th May, next week will see the opening of the Bulgaria Boat Show 2009.

The event will be held in Varna, the Black Sea capital and will have on display the latest James Bond film yacht, the Sunseeker Superhawk 43.

More than 50 new yachts will be there in an exhibition area of 4,000 sq.m, some boats on water, others on land.

James Bond films are never complete without the high speed chases. James Bond: Quantum of Solace will have one of the one of the biggest ever boat chases in a Bond film.

Three high performance yachts from UK company Sunseeker are featured in the film, including the Superhawk 43 and the 121-ft (37 m) M4 behemoth (above), the largest semi-custom production motoryacht ever to be built in the UK.

Bond also rides in a classic vintage Sunseeker Sovereign 17 motorboat from 1970 at one point during the film. The James Bond: Quantum of Solace release will be the fourth consecutive appearance for Sunseeker luxury yachts.

Sean Connery stars in a new Louis Vuitton ad, photographed by Annie Leibovitz on a beach near his home in the Bahamas, the iconic actor is propped on a wooden dock next to a waterproof version of Vuitton’s Keepall bag.

“I wish I looked like that at 78 years old,” Antoine Arnault, Vuitton’s director of communications said. “He’s sexier than ever.”

The good news is that we get to see Connery’s Vuitton ads very soon, in October, just in time for this Fall’s 007 feature, The Quantum of Solace. Previous famous candidates include Mikhail Gorbachev, Keith Richards, and more recently Francis Ford Coppola and his daughter Sofia.

On the occasion of the release of the new Bond film Quantum of Solace launches Bollinger of Bollinger & Collectors Bullet 007.

The Bullet was designed by French designer Eric Berthès and includes a magnum bottle of Bollinger Grande Année 1999. The unique shape is inspired from bullet of the Walther PPK, the gun of choice for James Bond in the Quantum of Solace.

The “bullet” is supplied in a wooden coffin. The whole weighs more than 30 kg and costs “around” 4,000 euro ($5,765). Only 207 of these exclusive bottles will be produced, and each of them will be numbered.