On the occasion of the 69th Venice Film Festival, Jaeger-LeCoultre is pursuing its partnership with “Emergency”, by supporting a maternity hospital in Afghanistan.

Actress Cristiana Capotondi and other celebrities have lent their support to this highly worthwhile, holding a rose and wearing a Reverso watch engraved with a rose – the flower chosen to symbolise this initiative.

Swiss luxury watch brand, Jaeger-LeCoultre, has created two editions of its iconic Reverso timepiece for Raffles Hotel Singapore, to honor the establishment’s 125th anniversary.

The double-sided Reverso watch line is a classic. When its case is turned over, the watch is transformed into a jewel that can be personalised forever by an engraving.

Jaeger-LeCoultre continues its presence in the Dark Knight trilogy in the blockbuster “The Dark Knight Rises” which released July 20th in the United States.

In the film, the character of Bruce Wayne, philanthropist and billionaire industrialist, wears the Jaeger-LeCoultre Reverso Grande Date.

2011 marks the 80th anniversary of the Reverso, and to celebrate, Jaeger-LeCoultre is launching a virtual online museum dedicated to the iconic reversible watch.

Since 1931, owners have made Reversos uniquely their own by having the protective caseback engraved.

Above a picture of the new 2011 Reverso that resembles the original model from 1931, with only ‘Reverso’ on the dial and an ultra thin rectangular case.

The World of Watchmaking loudly applauded to the introduction of the Gyrotourbillon 1 as it was destined to become the world-first spherical tourrbillon.

Following the amazing success of the Gyrotourbillon I, Jaeger-LeCoultre has created its worthy successor characterized by technically innovative nature : the swivelling case of the Reverso.

This extraordinary watch mechanism overturns longestablished principles, since it represents the first time that a wristwatch houses a cylindershaped balance-spring.