April 30th, 2008
Belvedere vodka has come up with a new promotional item, the Jagger Dagger, a sword developed by jewelry designer Jade Jagger, daughter of Rolling Stone Mick Jagger and model Bianca Jagger.
The sword dipped in 18K-white gold comes encrusted with 12-carats of brilliant-cut diamonds, 42 pastel sapphires, and a vital blue lapis lazuli square.
The blade is formed using mirror-polished carbon steel with an impression of the similar tree twigs that adorn the Belvedere bottle.

April 10th, 2008

Belvedere vodka has been doing a lot of promotion lately to build their brand. The latest is the Jagger Dagger, a sword designed by Jade Jagger, Mick’s daughter and creative director at Garrard.
The sword has an 18K white gold studded hilt with 12 carats of brilliant-cut diamonds, 42 pale sapphires, and a central blue lapis lazuli square.
The blade is created from mirror-polished carbon steel with an engraving of the same tree branches that decorate the Belvedere bottle.
