Motorists in southern Italy must have thought they had hit the jackpot after spotting piles of euro coins on a motorway.

A security lorry carrying some two million euros $2.5m) in one and two-euro coins overturned near Foggia.

The accident dislodged the boxes on board which burst open as they hit the ground, paving a vast stretch of the road with “gold”.

Before the police arrived, some drivers stopped their cars and made off with at least 10,000 euros.

On Friday June 25, 2010 Miu Miu opened its first flagship store in Bologna.

Miu Miu opened up their Forte dei Marmi Store which is in a sea town that is part of northern Tuscany.

Famous residents of the town include Andrea Bocelli and Giorgio Armani along with Paola Ruffo di Calabria, Queen of the Belgians who was born there.

The space on Via Carducci was designed by architect Roberto Baciocchi, features women’s collections of ready-to-wear, bags, accessories and footwear.

A crane gingerly lifts a 13-metre Riva into Lake Iseo after the last coat of varnish has dried on its mahogany finish.

The speedboat, an icon of “Made in Italy” luxury design, is going for a final spin before a potential buyer checks it out.

“Tradition and innovation, that’s what drives us,” said Paola Procopio at the shipyard.

Like many symbols of La Dolce Vita, Riva started as a family venture in 1842.

Continuing in its tradition of striking brand imagery, Italy’s most famous red spirit, has launched three inspired reinterpretations of its label.

To celebrate its 150th birthday, Campari enlisted three contemporary artists (avaf, Tobias Rehberger and Vanessa Beecroft) for its Art Label Project: an initiative to highlight the cocktail’s long-standing love affair with the art world.

Using Campari’s notorious red hue as a muse of sorts, the three artists (one of which was a collective) took up the task of designing some knock-out new tags.

Prospects for Italy’s luxury goods sector are looking up thanks to strong sales forecasts in Asia, Latin America and the Middle East.

Sales are expected to grow throughout the world – with the exception of Japan – and across all luxury product categories in 2010, the Altagamma Foundation said.

“These last two difficult years have spurred high-end companies to focus on consumers, to concentrate on their core business, and to further invest energy and resources on product design and innovation,” said Altagamma chairman Santo Versace, president of the Gianni Versace fashion house.

The global financial crisis severely dampened sales of luxury goods throughout 2009 as consumers postponed purchases or traded down for cheaper alternatives