Luxury car manufacturer Rolls-Royce said its first app for the iPhone and iPod touch is now available at the App Store.

Exclusive to Rolls-Royce’s latest model – the Ghost – this application allows consumers to design and configure it to their exact specifications.

The Ghost app allows you to choose from the thousands of design combinations available at Rolls-Royce dealerships.

Mercedes-Benz received about $2.5 million in lease or loan payments through its iPhone and smartphone apps, said Andreas Hinrichs, the company’s vice president of marketing.

About $2 million came from the iPhone app launched six months ago and the rest from the smartphone options introduced in late February.

The apps allow Mercedes-Benz financial customers to pay their monthly leases or car loans, manage their accounts, locate the nearest Mercedes-Benz dealer, contact a customer service representative or view company news.

US designer Marc Jacobs has launched a virtual watch for the iPhone that customizes your phone in the style of his spring collection.

A drawn doll inspired by the designer’s most recent collection lets you read the time in style.

The IWC iPhone application is officially live. The app is available for free download on iTunes and has the capabilities to showcase the entire collection.

By holding the iPhone up to your wrist, users can even virtually wear the different IWC models with the “try it on” function.

Another feature of the “IWC App” is the possibility to locate to the closest IWC Boutique or IWC Authorized Retailer.

With a price tag of $3.2 million, the new iPhone 3GS Supreme launched yesterday by Stuart Hughes could be the world’s most expensive phone.

The handset was made for an anonymous Australian businessman with 271 grams of 22ct solid yellow gold and 136 flawless F-color diamonds totalizing 68ct.

The Apple logo is made from solid gold and decorated with 53 diamonds of 1ct, while the front navigation button consists of a single 7.1ct diamond.

Gucci has launched an iPhone and iPod Touch applications. They are now available at the application store for the iPhone and the iPod Touch.

The release coincides with the Gucci Icon-Temporary project, a traveling sneaker store which opens on October 24 at 43 Crosby Street in New York City.

It is also the only place you’ll be able to land a pair of limited edition sneakers designed with DJ, musician and producer Mark Ronson.