Tag Archives: Infiniti

Can Great Cars Make You Smile? Infiniti Finds Out

Can Great Cars Make You Smile? Infiniti Finds Out

Unlike fuel economy or available trunk space, when publicity for a new car claims that ownership will deliver certain emotions, the claims are difficult to prove or disprove. But Infiniti, Nissan’s luxury sub-brand, aims to set the record straight on the matter with a new study set to be conducted in the Middle East that doubles as a piece of publicity.

Using EEG devices provided by Emotiv Inc, plus its own Infiniti Q50 Red Sport 400 performance sedan, it is going to quantify consumers’ emotional response to getting behind the wheel of a sportscar; and to show how these changes in brain activity can actually boost attention, focus, potential and enjoyment – creating a virtuous emotional circle.

“[This car] delivers an experience that provokes powerful emotions, passion and excitement, enabling its driver to really push their limits,” said Juergen Schmitz, managing director, Infiniti Middle East. “We are now focusing on translating what this emotion, power and excitement really means through a unique and innovative study that will allow us to quantitatively test how the Q50 Red Sport 400 helps our drivers to unleash their potential.”

Infiniti is partnering with Emotiv because its Insight headsets are currently the only wireless EEG headsets available for consumer application that boast five sensors for brainwave activity plus two reference sensors for calibrating the data. “We are confident that the result of this study will truly showcase the truly empowering drive that our Q50 Red Sport 400 users can expect,” added Schmitz.

Can Great Cars Make You Smile? Infiniti Finds Out

Infiniti will seek to identify and measure the level of human excitement unleashed when individuals get behind the wheel of the recently launched Infiniti Q50 Red Sport 400.

To ensure transparency and the biggest possible sample group, Infiniti is opening the test up to anyone in the UAE who’s currently in the market for a new sportscar. All they have to do is get in touch with their nearest Infiniti dealer. The result of the study will be revealed before the end of 2016.

In doing so, Infiniti is taking a leaf out of Volvo’s book. In November 2013 the Swedish automotive marque partnered with EEG specialists Myndplay in order to understand the emotional impact of car design and to see if a car’s aesthetics triggered the same responses in men and women.

Using EEG headsets and images carefully selected to elicit an emotional response, the study found that men experienced more emotion when looking at images of cars than when looking at photographs of children. What’s more, 75% of men that took part in the experiment got more emotional when shown a car considered beautiful than when shown an image of a beautiful woman. When the tables were turned, just one third of woman rated a car more attractive than a handsome man.

Infiniti Q60: 50 Infinitely Collectable Models

Infiniti Q60: 50 Infinitely Collectable Models

A collaboration between luxury US department store Neiman Marcus and Nissan’s luxury imprint Infiniti will lead to 50 very special versions of the Infiniti Q60. Basically, Neiman Marcus has added a special version of the coupé to its 2016 Christmas Book.

Based on the Red Sport 400 edition Q60, this very limited edition model – just 50 examples are planned – will keep the glorious twin-turbocharged 3-liter V6 engine and its 400hp output.

However, it will be getting a number of Infiniti optional upgrades as standard. For instance, it will come with dynamic digital suspension, a Bose Performance Series sound system and the company’s range-topping infotainment system.

But the upgrades that will really make it stand out among other Infinitis and among other ideas in this year’s Christmas Book are unique touches such as the Solar Mica (think gold) external paint finish. Then there are the carbon fiber accents that dress the car’s fender vents plus the special wing mirror caps and rear spoiler.

As for its interior, the cabin is awash with Gallery white leather that covers the seats and that contrasts well with the Silver Optic Fibre trim that accents the dashboard and door panels.

Each model will have a plaque displaying its unique VIN number within the 50-model series as well as a letter of authenticity. The final elements of exclusivity are a special ivory leather weekender bag and a Neiman Marcus-branded car cover (for use indoors only).

“The Neiman Marcus Christmas Book is an iconic part of the holiday season for luxury brands,” said Allyson Witherspoon, director, Marketing Communications and Media at Infiniti Americas. “We were very excited for this exclusive Q60 to be the Fantasy Gift and worked closely with Neiman Marcus to bring it to life.”

The car will retail for $63,000 and for each edition purchased, Infiniti will donate $1,000 to Neiman Marcus’s charity foundation.

Anyone interested can find the car on page 128 of this year’s Christmas Book and can start placing their orders from November 2.

QX70 Ultimate

Infiniti brings its ultimate SUV to Frankfurt

QX70 Ultimate

The new QX70 Ultimate will meet the desires of even the most demanding potential owners when it goes on sale following its September 15 reveal.

The ‘standard’ QX70 isn’t exactly lacking for comfort, performance or exclusivity, but as competition hits fever pitch at the premium end of the SUV market, the luxury Japanese marque is leaving nothing to chance.

“The QX70 has long struck a chord with buyers seeking something exceptional but the Infiniti QX70 Ultimate is designed to respond to the most exclusive needs and desires of buyers,” said François Goupil de Bouillé, Vice President of Infiniti Europe, Middle East and Africa.

QX70 Ultimate back

So the new car gets dark chrome front and rear accents, new 21-inch alloy wheels and LED running lights on the outside.

Under the hood there’s the choice of a petrol or diesel V6 mated to a seven-speed automatic gearbox. And inside, surfaces boast a black lacquer finish and the seats soft leather with contrasting purple stitching.

The QX70 Ultimate will go on sale in Russia and Western Europe later this year and U.K. pricing starts at 52,280 euros.

Infiniti Q80 Inspiration concept

Infiniti Q80 Inspiration Concept: First Look

Infiniti Q80 Inspiration

Making its global debut at next month’s Paris Motor Show, the Infiniti Q80 Inspiration is a luxurious four-door, four-seat fastback.

 describes it as an “audacious and elegant step forward for Infiniti as a global player; designed to shake up the status quo in the premium large four-door club; a no-compromise ambassador of driver-centric powertrain and on-board technologies.”


If the production version retains the looks and proportions of the concept version, (and the company has made no secret of its desire to enter the four-door coupé market) the Q 80 Inspiration will be a more than welcome addition to the segment especially as Infiniti, like Lexus, wants to be a serious Japanese alternative to the German establishment.

Infiniti Q80 Inspiration concept

As well as imposing looks and proportions — the car is 5052mm (198.9 inches) long and 2027mm (79.8 inches) wide and sits on 22-inch wheels — the car promises to showcase a host of next-generation technologies in terms of infotainment, safety, comfort and powertrain.

“After showing Q30 Concept and Q50 Eau Rouge, Infiniti is eager to show the upper range of our portfolio expansion,” says Infiniti Executive Design Director, Alfonso Albaisa.

“In Q80 Inspiration, we wanted to capture that unforgettable feeling when you experience something important, something beautiful, something magnetic for the first time.”

The Infiniti Q50L

Infiniti reveals first China-only car

The Infiniti Q50L

The new Q50L is the first car from Infiniti developed exclusively for the Chinese market and will also be the first Infiniti to be built in China.

Although based on the existing Q50 executive sedan, Infiniti claims that the L is a result of “listening closely to customers’ needs” in what it describes as a highly sophisticated market.

So, the first obvious difference is the car’s length. Affluent Chinese drivers value rear passenger space as highly as performance or exclusivity.

The Q50L measures 4.8 meters from end to end and its wheelbase (the distance between front and rear wheels) is also greater at 2.9 meters.


But as well as more leg room, passengers will get mood lighting and rear window sunshades as standard as well as a 14-speaker Bose sound system.

 hasn’t neglected the driver either, the car will come with a host of electronic aids including active lane control.

The Q50L will also be the first Infiniti to benefit from a new economical but potent 2-liter, four-cylinder turbocharged engine and a drive-by-wire electronic steering set-up for smoother and more responsive maneuvering.

The Q50L’s big brother the Q70 is already offered in a longer L variant in China and the model is now going to go on sale in the US and Canada.

Infiniti Q30

Infiniti Q30 concept revealed

Infiniti Q30 Concept

Infiniti has provided a first look at the Q30 Concept which will have its world premiere at the 2013 Frankfurt Motor Show as the next step in Infiniti’s foray into new premium segments.

The Infiniti Q30 Concept signals the contemporary design vision for a compact Infiniti vehicle which will target a new generation of premium customers.

The shape of the Infiniti Q30 Concept deliberately challenges categorisation – not a coupe, not a hatch and not a crossover but a fusion of the three body styles. It is designed for younger customers seeking an alternative to traditional premium compact vehicles and open to convention-challenging approaches.

Led by Alfonso Albaisa, the Infiniti design team has delved into new territory, creating a bolder and more captivating vehicle, showing how Infiniti plans to further evolve its designs in the near future.

Infiniti plans to launch its supercar by 2018

Emerg-E concept

The premium car brand Infiniti, a joint venture between Renault and Nissan, plans to produce a supercar in the coming years, according to Fintan Knight, Infiniti’s Vice President for Brand Operations.

Infiniti will launch a supercar based on its Emerg-E concept, presented at the 2012 International Motor Show in Geneva. The concept, featuring a hybrid motor that goes from 0 to 100 km/h in just four seconds, represents the technology of the cars of the future, according to the brand.

“We are still evaluating the layout… It is still on the table for a decision. The same goes for the powertrain,” Fintan Knight told Autocar.co.uk. A decision should be made soon regarding whether the supercar will ressemble the Emerg-E or the Nissan GT-R, and production is planned for before 2018.

The project may even evolve with input from the F1 Red Bull Racing team. The team is Infiniti’s promotional partner and is also equipped exclusively with engines from Renault.

In any case, with Formula 1 world champion Sebastian Vettel stepping into the role of Performance Director, Infiniti has an exceptional opportunity on its hands to test and perfect the future supercar.

Infiniti Emerg-e concept

Infiniti Emerg-E Concept

Infiniti Emerg-e concept

Infiniti has announced further details of a major new sports car concept set to debut at the Geneva Motor Show.

The Nissan-owned brand revealed February 3 that the model will be called ‘Emerg-E’, promising a low-emission, high-performance and high-technology car, with several firsts — and a new design direction for the brand.

The concept will use a range extender drivetrain, meaning that it will contain an electric motor and a gas-powered generator, as opposed to Nissan’s proven 100 percent battery technology used by cars such as the Leaf.
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infiniti electric car

Infiniti set to debut wireless charging

infiniti electric car

Infiniti is to debut inductive charging on its forthcoming electric vehicle model, according to reports.

The Nissan-owned luxury manufacturer is set to launch its own electric vehicle in 2014, to offer a high-class counterpoint to the pioneering Nissan Leaf.

In an industry-first, it looks like that model will be able to charge wirelessly using ‘inductive’ technology, reports Popular Mechanics.
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BR02-8 Infiniti Carbon Case

Bell & Ross BR02-8 for Infiniti

BR02-8 Infiniti Carbon Case

Infiniti has unveiled the Limited Edition BR02-8 Infiniti Carbon Case Purple 8 Pro Dial wristwatch, engineered by Bell & Ross.

The watch is the second timepiece revealed by Infiniti, the first of which was the special edition BR03-92 Instrument Phantom model commemorating the arrival of the Infiniti FX Limited Edition.

The seconds hand and eighth digit sit on a matt black dial, featuring a photo-luminescent finish in the same purple used by Infiniti.
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Sebastian Vettel Infiniti FX50

Infiniti Unveils Sebastian Vettel FX Special Edition

Sebastian Vettel Infiniti FX50

Infiniti has released the first picture of a new concept vehicle designed in collaboration with Formula 1 driver Sebastien Vettel.

The brand remains tight-lipped about the rest of the model, which appears to be based on the Infiniti FX Crossover and will be fully unveiled by Vettel himself at the Frankfurt Motor Show this September.

The picture shows a more raked appearance for the five-door crossover, with a redesigned front grill and bumper and a prominent trailing roof spoiler.
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Infiniti JX concept

Infiniti debuts new JX crossover concept

Infiniti JX concept

Infiniti has debuted a new concept aimed squarely at families at the Pebble Beach Concours d’Elegance.

The seven-passenger Infiniti JX crossover is a three-row model set to go on sale in the US in spring 2012, becoming another contender in the country’s fastest-growing luxury vehicle segment.

Infiniti describes the model’s new shape as that of a greenhouse, promising ‘class-leading roominess’ and an innovative access method to the rear row.
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Infiniti JX

Infiniti partners with celebrity chefs

Infiniti JX

Infiniti is to team up with a group of leading chefs to add extra elegance to a new concept set to be unveiled as part of the Monterey Auto Week in California.

The Japanese brand is working with Hearst Magazines to showcase the new Infiniti JX Concept, which will be revealed at the 61st Pebble Beach Concours d’Elegance.

As part of the reveal, chocolate, cheese and wine tasting sessions have been scheduled, as well as cooking demonstrations from US celebrity chefs including Tyler Florence, Marc Forgione, and Andrew Carmellini.
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Infiniti Etherea

Infiniti Etherea concept revealed

Infiniti Etherea

Infiniti has released the first pictures of the Etherea, the concept which it will debut at the Geneva Motor Show next month.

Believed to hint at a future model aimed at younger buyers from the Nissan-owned luxury brand, Nissan says that the Etherea brings together elements of coupé, sedan hatchback and even crossover in one highly sculptural, near-mono volume form.

Infiniti currently lacks an entry-level model with direct appeal to the younger market such as the Lexus CT 200h or BMW 1-Series which have both proved popular, successfully widening the appeal of their top-end brands from a traditional audience.
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Infiniti Ski Pack by Volant

Infiniti, the luxury Japanese automaker, has partnered with Volant, the Austria-based manufacturer of premium ski equipment to create one hundred of Infiniti-Volant Limited edition ski packs for winter sport enthusiasts in Europe.

The pack includes plus skis and bindings support bars for the car. Each pair of skis as Infiniti will be engraved with the name of the customer before delivery.

The hundred pairs of skis Volant packs Infiniti-limited edition, are available at any of the 40 centers Infiniti in Europe. Price: €2,300.
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Essence Sculpture by Infiniti and Louis Vuitton

Following the success of their concept car, Infiniti will unveil the Infiniti Essence Sculpture at the Los Angeles Auto Show in a few days.

Crafted from resin by the same creative minds behind the Essence concept, the Essence sculpture will only be produced in a limited run of 300 examples.

Infiniti has contacted Louis Vuitton, asking the luxury products to develop a carrying case (pictured below) for the No. One unit of the Essence Sculpture.
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Infiniti to sell luxury EV in 2013

Nissan-owned luxury vehicle marque Infiniti will follow its parent into the EV market, the company has confirmed, releasing its first electric vehicle in 2013.

First sketches of the car show a sweeping sedan, which will challenge the luxury electric vehicles expected to be released by premium automakers such as Audi and BMW over the coming years.

Infiniti says that the vehicle will be a stylish, high performance five-seat luxury vehicle with zero emissions technology.
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Bell & Ross BR03-92 Instrument Phantom for Infiniti

Infiniti has worked with Bell & Ross to produce this special 100 unit Limited Edition BR03-92 Instrument Phantom Infiniti wristwatch.

The watch was launched in commemoration of the new Infiniti FX Limited Edition crossover, which like the watch has only 100 units available.

This model is exclusive to Infiniti dealers in Europe ($4,200). Purchase of the watch is not restricted to Infiniti FX Limited Edition owners though.
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