Communication agency 72andSunny launches an integrated campaign for Nike Running in Europe: “Men vs. Women.”

With Gnarls Barkley crooning through their earbuds, with the “Run (I’m a Natural Disaster)”, some superstar athletes turn on the juice.

The women get a hand from world marathon record holder Paula Radcliffe and hip hop dancer Sofia Boutella.

The men are supported by tennis ace Rodger Federer, Swedish striker Zlatan Ibrahimovic, Liverpool hot-shot Fernando Torres and Tony Parker (with his wife, Eva Longoria, that throw his trainers off the balcony of their high rise flat).