Tag Archives: Hermes

Hermes Launches Fine Jewelry

French luxury goods firm Hermes has announced that it will be launching a collection of fine jewelry with accessories designer Pierre Hardy.

The 14 piece collection of “haute bijouterie” was inspired by the shape of a horse’s hoof to keep with the fashion house’s equestrian roots.

Prices range from $23,675 for a pair of rose gold and black jade earrings to $880,000 for a diamond necklace.
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Hermes to exit luxury yacht joint venture

Hermes is exiting a luxury yacht joint venture with shipbuilder Wally, saying it is not experienced enough to complete the project according to Reuters.

The two partners had unveiled a full-sized model of their mega yacht, “WHY”, in Monte Carlo in September.

“We are currently in the phase of carrying out the project, which is technically complex and which requires on-the-spot decisions.”
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Hermes Opens Store Just for Men

While other stores are closing, Hermès will open its first store entirely dedicated to men’s ready-to-wear, accessories and art of living on Wednesday.

Located at 690 Madison Avenue in New York, “Hermès Man on Madison” will stand directly across the street from the U.S. flagship store.

The 2,450 square foot store is the first Hermès boutique in the world that is dedicated to men only.
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Chinese sales boosts luxury goods market in 2009

Despite the economic crisis, 2009 ended better than it began for the French luxury goods sector, thanks largely to China’s growing taste for high-end products, encouraging thoughts of a better 2010.

Following the trend set by other global luxury brands, Hermes and LVMH announced fourth quarter sales growth on Thursday and Friday, suggesting the worst of the crisis could be over for the sector.

After announcing that annual profits fell 13 percent to 1.7 billion euros (2.3 billion dollars), LVMH chief executive Bernard Arnault said he was pleased with “record” sales figures for December, which he said would “grow in January”.
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Hermes Spring Summer 2010 Ad Campaign

Loving the Hermes spring/summer 2010 ad campaign featuring Karlie Kloss, shot by Paolo Roversi and styled by Jacob K.

She manages a gorgeous pose sleeping on a pile of pillows, each covered with a different Hermes scarf.

Each picture have a disney’s story : Sleeping Beauty, Cinderella, Alice in Wonderland, Little Mermaid & Genie of the lamp in Aladdin !
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The Designers’ Christmas Trees

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On December 08, 2009 Marie Christiane Marek hosted “The Designers’ Christmas Trees” at the Cite de l’architecture et du patrimoine in Paris.

World-famous designers have sold 20 Christmas trees for a total of 41,500€ to be donated to The Foundation headed by France’s First Lady Carla Bruni-Sarkozy.

Since 1996 several famous names have taken part, including Stella McCartney, Jean Paul Gaultier and Marc Jacobs.
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Shang Xia store Beijing

Hermes launches Shang Xia brand in China

This spring, Hermes plans to launch a new brand, called Shang Xia (meaning “topsy-turvy” in Mandarin), in the lucrative Chinese market.

It’s an interesting move from Hermes, who generally tends to buy all or part of existing brands.

Shang Xia will include ready-to-wear and decorative arts inspired by Chinese culture and traditions of craftsmanship.
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Le Carré Hermès Book

Hermès has newly released a book about the Carré Hermès, “a source of discovery and enchantment for lovers of Hermes”.

The book features around 150 scarves and “describes the life and history of the square of silk which has become legend.”

It is available in a limited collector’s edition (prestige version covered with a silk scarf) and a hardback version. The Scarf on both covers is Quadrige.
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Hermes Window Display Illusion

Japanese designer Tokujin Yoshioka has a new installation set up within Maison Hermes in Japan.

Based off a window display he presented in 2004, this new set up features a restructured design with an appearance by a famed Japanese actress.

The window is designed with an image of woman projected on to a monitor. The scarf softly sways in the air in response to the woman’s blow.
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Hermes & Wally eco-friendly luxury yacht

French luxury clothing designer Hermes and Monaco based yacht maker Wally have collaborated to create the ultimate luxury yacht.

The watercraft by Wally-Hermes Yachts, dubbed WHY for short, are the perfect mix of luxury and ‘green’ living.

This revolutionary yacht is developed with the latest and most advanced sustainable technologies, recycling thermal energy, as well as any organic and inorganic waste without compromising on its luxury aspects.
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Beautiful Collection Of Vintage Luggage

Germany-based Vintage Luggage Company has amassed the world’s greatest collection of classic travel items, Luxist reports.

Their large collection of vintage luggage includes the likes of Louis Vuitton, Hermès and Goyard.

The priceless collection includes a 1920s Vuitton desk trunk which converts to a writing table complete with a typewriter.
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Hermes Fall / Winter 2010 Ad Campaign

For their latest ad campaign, Hermes has skipped fall and headed straight to winter.

Brazilian top model, Raquel Zimmermann stars in the snow covered campaign shot by Eric Valli at Sweden’s famous Ice Hotel.

Eric Valli received its international reputation from contributions to Geo, National Geographic, the Sunday Times, the Smithsonian, Life and Paris Match.
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Hermes helicopter lands in Japan

We have followed Hermes helicopter earlier too and today it’s time to tell you all about Japan’s first Hermes helicopter.

The service will provide a 30-minute luxury helicopter shuttle service between central Tokyo and Narita International Airport.

The Hermes helicopter features calf-leather seats and walls decorated with the brand’s signature Toile H fabric used in its leather goods.
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Hermes Alligator Leather Table Clock

We take a look at the Hermes Alligator Leather Table Clock as made for the Only Watch 2009 event.

The Only Watch auction is a collaboration between Patrizzi & Co. Auctioneers and the Monaco Yacht Show. It will be held this year in Monaco on September 24, 2009.

The charity that will benefit from the event researches treatment for Duchenne Muscular Dystrophy.
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Ultra-Chic Hermes Paris Bluetooth Headset

Bluetooth headsets have reached a new level of luxury with this ultra-stylish unit from Hermes Paris.

Designed by Emmanuel Laffon de Mazeres, the frame-shape is made of super lightweight carbon fiber, aluminum and supple leather.

Its custom-built silicon earring, molded over your ear, makes it extremely easy to wear. You can wear it for hours without feeling fatigued.
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China’s luxury market can be tough to crack

China may become the world’s biggest luxury market in some years but cultural challenges to win customers’ hearts for certain types of products remain, industry executives said this week.

Champagne house Taittinger said it could make high-end sparkling wine in China but the market was not ready for it yet…

… while Lamborghini said the country’s tradition of luxury chauffeurs, bigger than sports driving, made expansion there a challenge.
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Luxury groups use movies, dinners to boost image



Luxury groups are turning to films, the Internet and private dinners
to attract customers as they search for more cost-effective ways to advertise to fight falling sales, executives told the Reuters Global Luxury Summit.

Hermes is increasing its overall marketing budget by just under 10 percent this year to a touch above 100 million euros but only a third will be on advertising, Chief Executive Patrick Thomas said.

“The rest of the budget goes on shop windows, exhibitions, private public relations operations,” he said, including invitations to 10-15 customers to themed store openings.
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