Several years after the launch of the HERMES website in 2001, the French luxury brand has opened La Maison des Carrés, a new digital showcase dedicated to its famous scarves.
The new site takes the form of a house inhabited by the Hermès family of silk accessories. The top floor is dedicated to its western-style silk bandanas, while a room just underneath houses a collection of Twilly ribbon-shaped scarves. A few floors down is a room devoted to scarves with the equestrian theme the label holds dear.
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The interactive website also offers tutorials on different ways to tie its scarves, whether around the neck or around the head.
Of course, all of the items in La Maison des Carrés are for sale. After selecting a scarf and a color, shoppers simply select their country and delivery method: either by express mail or in-store pickup. Shoppers within Paris can even opt to have their scarf delivered by courier.
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This is not the first time Hermès has shown a knack for clever digital marketing. Recently, the brand launched its Tie Break app, proving that modern technology and humor go hand in hand with luxury style.