Hermès is adding its own touch of luxury to the annual “Heart” stamp collection issued by France’s postal services, La Poste.

French luxury maison Hermès opened in July an exclusive store dedicated to its luxury watch collections in Beijing, China.

Hermes invited 18-year-old American photographer Olivia Bee to shoot a feature for the Fall/Winter 2012 issue of their Le Monde d’Hermes magazine.

The photoshoot, which stars a variety of the brand’s iconic scarves, borrows from the world of fantasy and fairy tales.

Luxury retailer Hermes said Tuesday that it has filed a legal complaint over the manner in which luxury giant and rival LVMH bought a stake in the company in 2010.

“This complaint relates to the terms in which LVMH became a stakeholder in Hermes International,” Hermes said.

Hermes is to open fewer new stores over the next five years to protect its high-end image from over-exposure in a retail market where being one of the most exclusive brands seems to guarantee smooth sailing through global financial turmoil.

The Autumn/Winter 2012 campaign of Hermès is shot by photographer Nathaniel Goldberg, featuring Bette Franke and Wouter Peelen.