HERMES/HELICOPTER

Hermes helicopter lands in Japan

We have followed Hermes helicopter earlier too and today it’s time to tell you all about Japan’s first Hermes helicopter. The service will provide a 30-minute luxury helicopter shuttle service between central Tokyo and Narita International Airport. The Hermes helicopter features calf-leather seats and walls decorated with the brand’s signature Toile H fabric used in [...]

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Hermes Alligator Leather Table Clock

We take a look at the Hermes Alligator Leather Table Clock as made for the Only Watch 2009 event. The Only Watch auction is a collaboration between Patrizzi & Co. Auctioneers and the Monaco Yacht Show. It will be held this year in Monaco on September 24, 2009. The charity that will benefit from the [...]

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Ultra-Chic Hermes Paris Bluetooth Headset

Bluetooth headsets have reached a new level of luxury with this ultra-stylish unit from Hermes Paris. Designed by Emmanuel Laffon de Mazeres, the frame-shape is made of super lightweight carbon fiber, aluminum and supple leather. Its custom-built silicon earring, molded over your ear, makes it extremely easy to wear. You can wear it for hours [...]

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China’s luxury market can be tough to crack

China may become the world’s biggest luxury market in some years but cultural challenges to win customers’ hearts for certain types of products remain, industry executives said this week. Champagne house Taittinger said it could make high-end sparkling wine in China but the market was not ready for it yet… … while Lamborghini said the [...]

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Luxury groups use movies, dinners to boost image

Luxury groups are turning to films, the Internet and private dinners to attract customers as they search for more cost-effective ways to advertise to fight falling sales, executives told the Reuters Global Luxury Summit. Hermes is increasing its overall marketing budget by just under 10 percent this year to a touch above 100 million euros [...]

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Hermes breeds own crocs to meet bag demand

French luxury goods group Hermes has resorted to breeding its own crocodiles on farms in Australia to try to meet demand for its leather bags, its chief executive told Reuters on Monday. Customers sometimes have to wait several years for certain exotic-skin bags, which can fetch over 35,000 euros ($48,410). “It can take three to [...]

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