theladynoireaffair

Luxury groups use movies, dinners to boost image

Luxury groups are turning to films, the Internet and private dinners to attract customers as they search for more cost-effective ways to advertise to fight falling sales, executives told the Reuters Global Luxury Summit. Hermes is increasing its overall marketing budget by just under 10 percent this year to a touch above 100 million euros [...]

hermes bag

Hermes breeds own crocs to meet bag demand

French luxury goods group Hermes has resorted to breeding its own crocodiles on farms in Australia to try to meet demand for its leather bags, its chief executive told Reuters on Monday. Customers sometimes have to wait several years for certain exotic-skin bags, which can fetch over 35,000 euros ($48,410). “It can take three to [...]

Luxury market faces turbulence: Hermes

Hermes believes turbulence could hit the global luxury goods industry for the next two years and has put some expansion plans on hold, the French fashion and leather goods group said on Monday. Watches and jewelry will take at least two years to recover from the current luxury spending downturn but fashion sales could pick [...]

diamant-beckham-birkin

Victoria Beckham owns 100 Hermes Birkin bags

Victoria Beckham is well known for her extravagant taste in fashion, but news that she owns 100 Hermès Birkin bags is likely to be seen as nothing less than excessive. A US financial website worked out that the sometime pop star’s collection of the coveted bag alone is worth £1.5million ($2.3 million). Thebigmoney.com revealed that [...]

hermes_bicycle

Hermes Bicycle

Sunny days are a good reason to ride a bike that can get you through streets more quickly and flexibly than any other means of transport. What’s more, you’ll be relaxed, you won’t harm the environment, and it’s good for your health. If you want to ride in a chic way, you can try the [...]

helicoptere par Hermes

L’hélicoptère par Hermès

Priced at $6 million, the EC135 helicopter is created by a collaboration between Eurocopter and Hermes, the French designer of luxury goods.

Mosts Popular Stories