Hennessy, a spirits division of LVMH, has launched its new limited-edition Hennessy Beauté du Siècle cognac with Schiphol Airport Retail at Amsterdam Schiphol airport.

The cognac marks the centenary of Kilian Hennessy, the sixth generation after the founder of the cognac house.

Beauté du Siècle is a contemporary interpretation of a traditional liqueur chest containing a carafe of cognac, created by master blender and taster Yann Fillious and more than 10 artists and craftsmen.

The Hennessy V.S.O.P Privilege Collection NyX limited-edition bottle is created to reflect the world’s best-selling cognac’s contestant spirit and dynamical nature.

It follows the shiny Hennessy V.S.O.P Helios, the first product of Hennessy’s Privilege Collection which was inspired by the ancient Greek god of the sun.

The iconic cognac’s bottle is redesigned to present an extra class alcohol in a modern translucent platinum glass with metallic purple trim inspired by a starry night.

For its annually awaited, limited edition X.O (Extra Aged) cognac, Hennessy has for the second year commissioned special packaging from Arik Levy.

The RockRegeneration Hennessy X.O Mathusalem is directly inspired by Levy’s Rock furniture and object collection.

Hennessy has presented an XO limited edition at the beginning of each year since 2007. Only 300 bottles are available worldwide.

Hennessy announced yesterday their exclusive Hennessy V.S bottle collaborative project with world-renowned artist, KAWS, which will hit shelves in September 2011.

Each Kaws Hennessy V.S bottle features signature Kaws artwork and is individually numbered, making this collectors item that much more special

The Hennessy KAWS V.S bottle will be sold in 750ml sizes and will retail for $29.99.

The world’s leading cognac house Hennessy has launched the Hennessy V.S.O.P Hélios, the first of the “Privilège Collection by Hennessy”.

An exclusive new bottle will be released each year from this collection to reveal exceptional and exciting facets of this most famous V.S.O.P cognac in the world.

Hennessy V.S.O.P Hélios has varnished its bottle in a layer of silver, colored to resemble pink gold, and thus giving it a brilliant and constantly changing reflection.

According to a study compiled by market research firm Millward Brown Optimor, the most valuable brand is Louis Vuitton with a brand value of $19.8 billion.

Hermes, with a brand value of $8.45 billion, landed in the second spot, followed by Gucci ($7.58 billion), Chanel ($5.54 billion) and Hennessy ($5.36 billion).

Brands that focused on heritage and history instead of high fashion did better.