Westin is to roll out a global revamp of its health and fitness centers around the world, it confirmed January 31.
The luxury hotel brand will make over gyms and fitness centers at all of its 186 properties this year, it said, as part of an attempt to tackle upscale competitors such as Crowne Plaza.
Westin will become the first hotel chain to use ActiViva lighting, fluorescent tube designed by lighting giant Philips which contains a high percentage of blue light and is claimed to result in an increase of performance of ten percent or more.
Pop singer Madonna is opening a chain of fitness centers around the world to be known as Hard Candy Fitness global gyms.
The first gym opens in Mexico City on November 29, with Madonna planning to attend the launch.
The first Hard Candy Fitness center is “a beautiful and uniquely designed 30,000 square foot space” (9,100 square meters) in the Bosque de las Lomas area of Mexico City, states the release.
Do you like running? And do you like sophisticated object, too?
If yes, Technogym has launched a new product just for you: Run Personal, the first treadmill putting together your architect and personal trainer.
RUN Personal is a revolutionary product which combines the most innovative Technogym running technologies with the unique Antonio Citterio and Toan Nguyen design.
Equinox’s slogan is “It’s not Fitness, It’s Life” and it’s so true… Once you visit an Equinox fitness club, you’ll never want to go back to your old stinky gym.
Voted “America’s healthiest gym” by Heath Magazine, Equinox delivers.
The classes and the equipment are top-notch, the Personal Trainers are guaranteed to get you into shape, and the elegant atmosphere seriously makes you want to hang out there all day long.
