Tag Archives: Gucci

Louis Vuitton, Chanel top China’s most-wanted list

China’s ever increasing economic clout has again been reflected in a survey on consumer tastes in luxury goods which has shown the nation not only knows what goods it wants, it most certainly now has the means by which to buy them.

A report released this week by Bain & Company has claimed China is now the fastest-growing consumer of leather goods and jewelry worldwide.

Its overall luxury market has grown 23 per cent this year, meaning it’s on target to reap some 84.3 billion yuan (9.2 billion euro).

But what the world really wants to know is what are the Chinese after. According to this report, Louis Vuitton, Chanel and Gucci are the most lusted-for brands.
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Gucci 3D Glasses

In addition to Oakley, Gucci will also be rolling out 3D eyeglasses to target the high-end consumer electronics shopper.

Gucci’s version bears its familiar green and red web stripe detail at the temples and center brow bar, and a “Gucci 3D” logo on the right lens.

The Gucci 3-D glasses contain a high tech multi-layered mirrored coating which allows the wearer to view themselves in a mirror without distortion.
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Jennifer Lopez’s Twins Appear in Ad for Gucci

Jennifer Lopez, along with darling twins Max and Emme, are the faces of Gucci’s new children’s collection, available in stores this November.

The images were taken by Mert Alas and Marcus Piggott in Malibu, California, three months ago according to WWD.

Talking about the ad, Lopez said, “It’s the first time I have worked with my kids in this way. It was totally a special experience.”

The children’s collection, including clothing, accessories and shoes, is available for tots ranging in age from infant to 8 years.
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Ranked: Most digitally intelligent luxury brands

New York-based Luxury Lab has released its second annual Digital IQ Index of Luxury Brands.

The study quantifies the digital competence of 72 global luxury brands by accessing brand websites, digital marketing strategies, social media initiatives and mobile applications.

The Luxury Brands that ranked at the top of this year’s Index were Coach, Ralph Lauren, Louis Vuitton, Gucci, Hugo Boss and Burberry respectively.

Coach received accolades for its buzz-worthy Poppy Project which connected 468 blogs and their readers through a web of poppies. Like a public art show, with each hashtag tweet on Twitter the poppies grew.

Ralph Lauren got brownie points for developing a stellar, easy-to-navigate mobile application as well as a shoppable children’s video storybook.

Gucci made a splash when it launched its digital flagship this fall and debuted GucciConnect to complement its Spring/Summer 2011 show in Milan.

More than simply eyeing the catwalk, e-ticket holders for the virtual event were given the unique experience of going to a show and could even stream live videos of themselves.

And Burberry became luxury’s digital darling after it launched its website artofthetrench.com.

Scott Schuman of influential fashion blog The Sartorialist teamed up with Facebook to create a social networking fashion blog centered solely around the iconic Burberry trench coat. Like on Facebook, visitors can “like” or “leave a comment” and “share” each image.

According to Scott Galloway, founder of Luxury Lab, the “combination of the economic crisis, the emergence of a more digitally native Gen Y consumer, and several brands getting huge ROI– sales and press — due to digital leadership, inspired a massive investment in both human and financial capital in digital in 2010.”

Companies are becoming increasingly engaged in what Luxury Lab calls a “virtual arms race to acquire fans and followers online.”

More than 90 percent of the luxury retailers in the 2010 Index count maintain a Facebook page. And half of the 72 global luxury brands in the Index have a presence on Twitter and YouTube (up from 17 and 26%  respectively in 2009).

Luxury brands that fared the worst on the 2010 Digital IQ Index were mainly fine watch and jewelry retailers. Brands like Rolex, Chopard and Cartier have largely ignored social media outlets.

None of the three brands are on Twitter and they have a limited engagement and user following on Facebook.

Source: AFPrelaxnews – To view the 2010 Luxury Lab Index visit L2thinktank.com

Top Ten Luxury Brands with the highest digital IQ
(as ranked by Luxury Lab)

1. Coach
2. Ralph Lauren
3. Louis Vuitton
4. Gucci
5. Hugo Boss
6. Burberry
7. Dolce & Gabbana
8. Giorgio Armani
9. Swarovski
10. Tiffany

Gucci – Women’s Fall Winter 2010-11 Collection

For Fall Winter 2011, Frida Giannini draws upon Gucci’s golden eras of the 70s and 90s to propose a new sense of sleek glamour.

In this new aesthetic discourse, contemporary minimalism and extreme luxury intersect to create a powerful statement that is at once rich and refined.

Exploring her own vocabulary, Giannini offers an evolution of her signatures and a new take on timeless symbols of chic.
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Aquariva by Gucci

Italian design house Gucci said it will introduce made-to-order speedboats next year, with prices starting from 590,000 euros ($750,000).

The vessels will be produced in partnership with yacht-builder Riva to help mark Gucci’s 90th anniversary in 2011.

This unique collaboration between two of Italy’s most renowned design houses celebrates the era of La Dolce Vita, when a joie de vivre, glamour and elegance defined an attitude and a lifestyle.
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Gucci Launches New Online Store

Gucci has announced the opening of its redesigned online store at Gucci.com.

Frida Giannini has been working on the site for 18 months to make the online experience more like the experience customers get in Gucci’s boutiques.

Shoppers can browse the latest collections via video, share content with friends through Facebook and Twitter, and buy online-only capsule collections.
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Frank Miller’s Gucci Guilty Advert Trailer

Gucci have hired Frank Miller (Sin City, 300, The Spirit) to helm a new television commercial to promote Gucci Guilty — apparently the new fragrance for her.

The Frank Miller spot stars Chris Evans of the Fantastic Four films and Evan Rachel Wood from HBO’s True Blood with music provided by Friendly Fires.

This is just a tease but the Frank Miller aesthetic, seen onscreen in “Sin City” and “Spirit,” is on full display here.
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Gucci “Special Edition” Heritage Aviators

gucciherit

The House of Gucci has come out with a new collection of “heritage” aviator sunglasses.

The three new models (unisex 1627/S, men’s 1622/S, and women’s 3108/S) all feature the red and green Gucci stripe and “G” logo on both temples.

The sunglasses come with a special edition leather case and carrying pouch. The case has a wide signature stripe while the pouch has a matching strap.
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Attention: designers are after your kids

Gucci recently unveiled its first children’s range, joining the likes of Burberry, Dior, and Dolce & Gabbana who have all introduced kids’ clothes in past years.

It is no surprise that more and more labels are moving into this market, since children’s clothes are more affordable than the designers’ main lines and can buy customers a little piece of their branded universe without splurging.

Here is a selection of children-friendly designers — and who knows, maybe that lower-priced Burberry scarf is even going to fit you.
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Gucci And Fendi To Dress Your Kids

Gucci and Fendi are launching their first full children’s collections, entering a sector that has weathered the global downturn better than others.

Gucci presented its Gucci Kids line at its historical Firenze boutique during the Pitti Bimbo international childrenswear fair last week.

The line, aimed at children from newborn to age eight includes shoes, dresses, accessories and sunglasses created by Gucci star designer Frida Giannini.
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Green for Gucci

Italian fashion house Gucci has revealed a series of eco-friendly initiatives with the aim of reducing the company’s impact on the environment.

The main focus of the proposals is to cut paper consumption and reduce Carbon dioxide omissions.

The Italian luxury brand has redesigned their packaging using only FSC Certified 100 per cent recyclable paper.

The new shopping bags will featured a de-bossed logo with both ribbon and garment bags have been changed from polyester to ribbon.
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Gucci Icon Store Temporary Tokyo

The temporary Gucci Icon Store arrives in Tokyo and once again the pop-up sneaker store will be offering a nice line-up of exclusives for the city.

Running until July 4, Gucci is set to unveil 14 new models of luxury streetwear done up in premium materials like crocodile, python, patent and suede.

The store is clean, bright, and relates simple Gucci luxury with the luxury house’s signature red and green stripes.
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Gucci Baby Carrier

Thanks to the wonderful designers at Gucci, your baby can not only be right on your back or tummy but also sitting there in style.

Priced at $600, the Gucci Baby Carrier is suitable for children from 3 to 9 months or up to 9 kilograms.

40 Hotels by Gucci by 2025

Luxury Italian hotel brand Elisabetta Gucci is to focus on building its top-end boutique hotels in developing countries.

Elisabetta Gucci Hotels & Resorts will aim to build 40 hotels over the next 15 years in countries such as Russia, China and Brazil.

Elisabetta Gucci is the daughter of Paolo Gucci and the fourth generation of the Gucci dynasty that has spawned a global fashion empire.
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Gucci Ipad Case

gucci ipad cases

LVMH Moet Hennessy Louis Vuitton was the first big luxury firm to release an iPad-specific case, designed by its flagship Louis Vuitton brand, for $320.

Now, with two million iPads sold by Apple , Gucci jumps into the iPad game too!

Designed by Gucci’s creative director, Frida Giannini it`s available in black leather and neoprene rubber Guccissima GG.
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New Gucci Limited Edition collection

Gucci has launched a new limited edition collection, available only at the flagship stores of Capri, Monaco and Cannes, strategic locations for tourism and international shopping.

This collection is characterized by three distinct colors, which draw inspiration from their corresponding city: Capri Green for Capri, Sporting Red for Monte Carlo and Lilac for Cannes.
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World’s Most Powerful Luxury Brands

louis vuitton store sign

According to a study compiled by market research firm Millward Brown Optimor, the most valuable brand is Louis Vuitton with a brand value of $19.8 billion.

Hermes, with a brand value of $8.45 billion, landed in the second spot, followed by Gucci ($7.58 billion), Chanel ($5.54 billion) and Hennessy ($5.36 billion).

Brands that focused on heritage and history instead of high fashion did better.
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