Tag Archives: Gucci

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Singapore brands as famous as LV on social media

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Local firms using Facebook and other social media to market themselves are garnering brand recognition on a par with luxury heavyweights like Gucci and Louis Vuitton, a study showed Thursday.

Findings by Firefly Millward Brown showed Singapore retail chains being identified alongside famous international labels as the most recognisable brands.

Social media users in Singapore placed yoghurt chain Soghurt and local grooming firm Juup Nails alongside famous names such as Louis Vuitton, Gucci and Adidas in terms of brand recognition, the study showed.
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Gucci to launch beauty products

gucci guilty

Following similar moves by fellow fashion brands including Burberry and Dolce & Gabbana, Italian fashion brand Gucci is expanding into cosmetics.

The label has renewed its beauty license with beauty giant Product & Gamble, which to this date only included fragrances such as the latest release, Guilty.

New conditions in the deal foresee that Gucci will shortly branch out into cosmetics and skincare. A launch date and details of the Gucci palette are yet to be disclosed.
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Milan readies for men’s fashion fest

men undies milan show

Milan is preparing to host its annual men’s fashion show on Saturday, billed as the biggest in the world.

Thirty-six brands including Dolce&Gabbana, Giorgio Armani and Prada are set to take to the catwalks for the four-day fashion festival.

The autumn-winter collection show kicks off on Saturday with top brands including Ermenegildo Zegna, Dolce&Gabbana, Jil Sander and Roberto Cavalli.
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Luxury brands battle for fans on Facebook

On Monday, November 22, Gucci hit the 3 million fan mark on Facebook. The Italian label may soon surpass Burberry, which boasts 3.2 million fans, as the most widely followed fashion brand on the social networking site.

Gucci’s Facebook milestone follows hot on the heels of the announcement made by Burberry on November 19 that it had broken the 3-million-fan mark.

Just this past weekend, Facebook EMEA Vice President Joanna Shields had proclaimed the UK luxury label as the “most widely followed brand on Facebook.”
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Gucci Kids will launch worldwide by month’s end

Italian luxury house Gucci is the latest designer label to debut a children’s collection, joining the likes of Burberry, D&G and Dior.

Gucci will celebrate the launch of the new collection on November 20th, which is Universal Children’s Day, with children’s parties at six of its most important flagship stores in Milan, London, NYC, Los Angeles, Hong Kong and Tokyo.

Gucci Kids, which will kick off with the Spring/Summer 2011 collection, will include clothing lines for babies (0 to 24 months) and boys and girls (ages 2 to 8).
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Gucci participates in Jay-Z’s scavenger hunt

Italian luxury house Gucci is partaking in the global scavenger hunt organized by Jay-Z and search engine Bing in advance of the rapper’s book release.

The innovative marketing campaign physically placed pages from Jay Z’s memoir Decoded in various venues meaningful to the hip hop impresario, including the Delano Hotel in Miami and the Spotted Pig restaurant in New York.

Clues as to where pages were hidden were regularly revealed on the singer’s Facebook and Twitter pages as well as on a dedicated Bing website.

Last week, Gucci unveiled two of the book’s pages in the storefront windows of its Fifth Avenue flagship in New York.
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Louis Vuitton, Chanel top China’s most-wanted list

China’s ever increasing economic clout has again been reflected in a survey on consumer tastes in luxury goods which has shown the nation not only knows what goods it wants, it most certainly now has the means by which to buy them.

A report released this week by Bain & Company has claimed China is now the fastest-growing consumer of leather goods and jewelry worldwide.

Its overall luxury market has grown 23 per cent this year, meaning it’s on target to reap some 84.3 billion yuan (9.2 billion euro).

But what the world really wants to know is what are the Chinese after. According to this report, Louis Vuitton, Chanel and Gucci are the most lusted-for brands.
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Gucci 3D Glasses

In addition to Oakley, Gucci will also be rolling out 3D eyeglasses to target the high-end consumer electronics shopper.

Gucci’s version bears its familiar green and red web stripe detail at the temples and center brow bar, and a “Gucci 3D” logo on the right lens.

The Gucci 3-D glasses contain a high tech multi-layered mirrored coating which allows the wearer to view themselves in a mirror without distortion.
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Jennifer Lopez’s Twins Appear in Ad for Gucci

Jennifer Lopez, along with darling twins Max and Emme, are the faces of Gucci’s new children’s collection, available in stores this November.

The images were taken by Mert Alas and Marcus Piggott in Malibu, California, three months ago according to WWD.

Talking about the ad, Lopez said, “It’s the first time I have worked with my kids in this way. It was totally a special experience.”

The children’s collection, including clothing, accessories and shoes, is available for tots ranging in age from infant to 8 years.
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Ranked: Most digitally intelligent luxury brands

New York-based Luxury Lab has released its second annual Digital IQ Index of Luxury Brands.

The study quantifies the digital competence of 72 global luxury brands by accessing brand websites, digital marketing strategies, social media initiatives and mobile applications.

The Luxury Brands that ranked at the top of this year’s Index were Coach, Ralph Lauren, Louis Vuitton, Gucci, Hugo Boss and Burberry respectively.

Coach received accolades for its buzz-worthy Poppy Project which connected 468 blogs and their readers through a web of poppies. Like a public art show, with each hashtag tweet on Twitter the poppies grew.

Ralph Lauren got brownie points for developing a stellar, easy-to-navigate mobile application as well as a shoppable children’s video storybook.

Gucci made a splash when it launched its digital flagship this fall and debuted GucciConnect to complement its Spring/Summer 2011 show in Milan.

More than simply eyeing the catwalk, e-ticket holders for the virtual event were given the unique experience of going to a show and could even stream live videos of themselves.

And Burberry became luxury’s digital darling after it launched its website artofthetrench.com.

Scott Schuman of influential fashion blog The Sartorialist teamed up with Facebook to create a social networking fashion blog centered solely around the iconic Burberry trench coat. Like on Facebook, visitors can “like” or “leave a comment” and “share” each image.

According to Scott Galloway, founder of Luxury Lab, the “combination of the economic crisis, the emergence of a more digitally native Gen Y consumer, and several brands getting huge ROI– sales and press — due to digital leadership, inspired a massive investment in both human and financial capital in digital in 2010.”

Companies are becoming increasingly engaged in what Luxury Lab calls a “virtual arms race to acquire fans and followers online.”

More than 90 percent of the luxury retailers in the 2010 Index count maintain a Facebook page. And half of the 72 global luxury brands in the Index have a presence on Twitter and YouTube (up from 17 and 26%  respectively in 2009).

Luxury brands that fared the worst on the 2010 Digital IQ Index were mainly fine watch and jewelry retailers. Brands like Rolex, Chopard and Cartier have largely ignored social media outlets.

None of the three brands are on Twitter and they have a limited engagement and user following on Facebook.

Source: AFPrelaxnews – To view the 2010 Luxury Lab Index visit L2thinktank.com

Top Ten Luxury Brands with the highest digital IQ
(as ranked by Luxury Lab)

1. Coach
2. Ralph Lauren
3. Louis Vuitton
4. Gucci
5. Hugo Boss
6. Burberry
7. Dolce & Gabbana
8. Giorgio Armani
9. Swarovski
10. Tiffany

Gucci – Women’s Fall Winter 2010-11 Collection

For Fall Winter 2011, Frida Giannini draws upon Gucci’s golden eras of the 70s and 90s to propose a new sense of sleek glamour.

In this new aesthetic discourse, contemporary minimalism and extreme luxury intersect to create a powerful statement that is at once rich and refined.

Exploring her own vocabulary, Giannini offers an evolution of her signatures and a new take on timeless symbols of chic.
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Aquariva by Gucci

Italian design house Gucci said it will introduce made-to-order speedboats next year, with prices starting from 590,000 euros ($750,000).

The vessels will be produced in partnership with yacht-builder Riva to help mark Gucci’s 90th anniversary in 2011.

This unique collaboration between two of Italy’s most renowned design houses celebrates the era of La Dolce Vita, when a joie de vivre, glamour and elegance defined an attitude and a lifestyle.
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Gucci Launches New Online Store

Gucci has announced the opening of its redesigned online store at Gucci.com.

Frida Giannini has been working on the site for 18 months to make the online experience more like the experience customers get in Gucci’s boutiques.

Shoppers can browse the latest collections via video, share content with friends through Facebook and Twitter, and buy online-only capsule collections.
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Frank Miller’s Gucci Guilty Advert Trailer

Gucci have hired Frank Miller (Sin City, 300, The Spirit) to helm a new television commercial to promote Gucci Guilty — apparently the new fragrance for her.

The Frank Miller spot stars Chris Evans of the Fantastic Four films and Evan Rachel Wood from HBO’s True Blood with music provided by Friendly Fires.

This is just a tease but the Frank Miller aesthetic, seen onscreen in “Sin City” and “Spirit,” is on full display here.
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Gucci “Special Edition” Heritage Aviators


The House of Gucci has come out with a new collection of “heritage” aviator sunglasses.

The three new models (unisex 1627/S, men’s 1622/S, and women’s 3108/S) all feature the red and green Gucci stripe and “G” logo on both temples.

The sunglasses come with a special edition leather case and carrying pouch. The case has a wide signature stripe while the pouch has a matching strap.
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Attention: designers are after your kids

Gucci recently unveiled its first children’s range, joining the likes of Burberry, Dior, and Dolce & Gabbana who have all introduced kids’ clothes in past years.

It is no surprise that more and more labels are moving into this market, since children’s clothes are more affordable than the designers’ main lines and can buy customers a little piece of their branded universe without splurging.

Here is a selection of children-friendly designers — and who knows, maybe that lower-priced Burberry scarf is even going to fit you.
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Gucci And Fendi To Dress Your Kids

Gucci and Fendi are launching their first full children’s collections, entering a sector that has weathered the global downturn better than others.

Gucci presented its Gucci Kids line at its historical Firenze boutique during the Pitti Bimbo international childrenswear fair last week.

The line, aimed at children from newborn to age eight includes shoes, dresses, accessories and sunglasses created by Gucci star designer Frida Giannini.
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Green for Gucci

Italian fashion house Gucci has revealed a series of eco-friendly initiatives with the aim of reducing the company’s impact on the environment.

The main focus of the proposals is to cut paper consumption and reduce Carbon dioxide omissions.

The Italian luxury brand has redesigned their packaging using only FSC Certified 100 per cent recyclable paper.

The new shopping bags will featured a de-bossed logo with both ribbon and garment bags have been changed from polyester to ribbon.
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