Here is the director’s cut of the commercial for Gucci Guilty Pour Homme. The short film stars Chris Evans and Evan Rachel Wood. This video was directed by Frank Miller, the creative mind behind Sin City, and features many of his signature stamps.
Fiat today took the wraps off of its latest co-branding project, the Fiat 500 by Gucci that will be showcased at next week’s Geneva Salon. The car is customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile and is available in just black or white. Both cars are garnished with Gucci’s … Continued
In recognition of the partnership between Gucci and the Recording Academy, a special edition collection of i-Gucci Grammy watches has been designed by Creative Director Frida Giannini. The cutting-edge I-Gucci timepiece features a new yellow PVD stainless-steel case that compliments the wide black or white rubber strap which sports the Grammy and Gucci logos. On … Continued
Local firms using Facebook and other social media to market themselves are garnering brand recognition on a par with luxury heavyweights like Gucci and Louis Vuitton, a study showed Thursday. Findings by Firefly Millward Brown showed Singapore retail chains being identified alongside famous international labels as the most recognisable brands. Social media users in Singapore … Continued
Following similar moves by fellow fashion brands including Burberry and Dolce & Gabbana, Italian fashion brand Gucci is expanding into cosmetics. The label has renewed its beauty license with beauty giant Product & Gamble, which to this date only included fragrances such as the latest release, Guilty. New conditions in the deal foresee that Gucci … Continued
Milan is preparing to host its annual men’s fashion show on Saturday, billed as the biggest in the world. Thirty-six brands including Dolce&Gabbana, Giorgio Armani and Prada are set to take to the catwalks for the four-day fashion festival. The autumn-winter collection show kicks off on Saturday with top brands including Ermenegildo Zegna, Dolce&Gabbana, Jil … Continued
Gucci takes you on a new journey for Spring 2011 with the new ad campaign – along with models Nikola Jovanovic and Raquel Zimmermann shot by Mert & Marcus.
On Monday, November 22, Gucci hit the 3 million fan mark on Facebook. The Italian label may soon surpass Burberry, which boasts 3.2 million fans, as the most widely followed fashion brand on the social networking site. Gucci’s Facebook milestone follows hot on the heels of the announcement made by Burberry on November 19 that … Continued
Italian luxury house Gucci is the latest designer label to debut a children’s collection, joining the likes of Burberry, D&G and Dior. Gucci will celebrate the launch of the new collection on November 20th, which is Universal Children’s Day, with children’s parties at six of its most important flagship stores in Milan, London, NYC, Los … Continued
Italian luxury house Gucci is partaking in the global scavenger hunt organized by Jay-Z and search engine Bing in advance of the rapper’s book release. The innovative marketing campaign physically placed pages from Jay Z’s memoir Decoded in various venues meaningful to the hip hop impresario, including the Delano Hotel in Miami and the Spotted … Continued
China’s ever increasing economic clout has again been reflected in a survey on consumer tastes in luxury goods which has shown the nation not only knows what goods it wants, it most certainly now has the means by which to buy them. A report released this week by Bain & Company has claimed China is … Continued
In addition to Oakley, Gucci will also be rolling out 3D eyeglasses to target the high-end consumer electronics shopper. Gucci’s version bears its familiar green and red web stripe detail at the temples and center brow bar, and a “Gucci 3D” logo on the right lens. The Gucci 3-D glasses contain a high tech multi-layered … Continued
Jennifer Lopez, along with darling twins Max and Emme, are the faces of Gucci’s new children’s collection, available in stores this November. The images were taken by Mert Alas and Marcus Piggott in Malibu, California, three months ago according to WWD. Talking about the ad, Lopez said, “It’s the first time I have worked with … Continued
New York-based Luxury Lab has released its second annual Digital IQ Index of Luxury Brands. The study quantifies the digital competence of 72 global luxury brands by accessing brand websites, digital marketing strategies, social media initiatives and mobile applications. The Luxury Brands that ranked at the top of this year’s Index were Coach, Ralph Lauren, … Continued
For Fall Winter 2011, Frida Giannini draws upon Gucci’s golden eras of the 70s and 90s to propose a new sense of sleek glamour. In this new aesthetic discourse, contemporary minimalism and extreme luxury intersect to create a powerful statement that is at once rich and refined. Exploring her own vocabulary, Giannini offers an evolution … Continued
Italian design house Gucci said it will introduce made-to-order speedboats next year, with prices starting from 590,000 euros ($750,000). The vessels will be produced in partnership with yacht-builder Riva to help mark Gucciâ€™s 90th anniversary in 2011. This unique collaboration between two of Italy’s most renowned design houses celebrates the era of La Dolce Vita, … Continued
Gucci has announced the opening of its redesigned online store at Gucci.com. Frida Giannini has been working on the site for 18 months to make the online experience more like the experience customers get in Gucci’s boutiques. Shoppers can browse the latest collections via video, share content with friends through Facebook and Twitter, and buy … Continued
Here is the official TV commercial for Gucci Guilty, which stars Evan Rachel Wood and Chris Evans and was directed by Frank Miller.
Gucci have hired Frank Miller (Sin City, 300, The Spirit) to helm a new television commercial to promote Gucci Guilty â€” apparently the new fragrance for her. The Frank Miller spot stars Chris Evans of the Fantastic Four films and Evan Rachel Wood from HBO’s True Blood with music provided by Friendly Fires. This is … Continued
The House of Gucci has come out with a new collection of “heritage” aviator sunglasses. The three new models (unisex 1627/S, men’s 1622/S, and women’s 3108/S) all feature the red and green Gucci stripe and “G” logo on both temples. The sunglasses come with a special edition leather case and carrying pouch. The case has … Continued