Gucci has presented the first images of its “Forever Now” campaign featuring Princess of Monaco Charlotte Casiraghi, daughter of Caroline of Monaco. A young show jumper, Charlotte Casiraghi was photographed in an equestrian setting. The princess models items featuring the brand’s signature red and green stripes in a campaign celebrating its heritage.
Abbey Lee Kershaw and Karmen Pedaru star in the Spring / Summer 2012 campaign from Gucci, shot by Mert & Marcus. The sensuous duo sports the label’s art-deco inspired designs alongside male model Greg Nawrat.
Gucci and Bianchi have unveiled the exclusive Bianchi by Gucci bicycles designed by Gucci Creative Director Frida Giannini. This new collaboration joins two uniquely Italian traditions of design and craftsmanship, from leaders in their respective industries. The Bianchi by Gucci is available in two models, both with Gucci’s signature green-red-green web stripe.
Bing, the decision engine from Microsoft, recently pulled together its search trends for 2011 and below is the top 10 searched fashion brands of 2011. Gucci reigns supreme for a second year in a row and beat out top brands including Chanel, Ralph Lauren, Y-3 and Louis Vuitton. Guess and J.Crew proved to be forces … Continued
Jennifer Lopez is featured in the Italian automaker’s first commercial for the all-new 2012 Fiat 500 by Gucci. The commercial, titled “Elegance,” is voiced-over by Lopez and highlights the Fiat 500 by Gucci limited edition, as Lopez drives through the streets of New York City. The commercial parallels Chrysler Group LLC’s “Imported from Detroit” campaign, … Continued
Gucci has released the new Cruise 2012 Campaign, shot by Mert Alas and Marcus Piggott, which stars Karmen Pedaru alongside male model Lenz von Johnston.
Italian fashion label Gucci inaugurated a museum in Florence Monday, showcasing the luggage and high-end clothing that have fueled the company’s success. Located in the Palazzo della Mercanzia, the museum is only a few steps away from the 13th century Palazzo Vecchio and Michelangelo’s David. The museum features an exhibit showing how their logo has … Continued
Byron Yiu has made his fortune by turning traditional shopping habits around and re-selling rich women’s luxury handbags in Hong Kong. Yiu’s Milan Station retail chain buys trendy bags — luxury tote or shoulder bags to evening clutch — from the ladies who lunch in Hong Kong’s upscale neighbourhoods. Locally known as “tai tais”, the … Continued
Fashion bloggers will help propel online sales of designer clothes, jewels and luxury cars to more than 11 billion euros ($15 billion) in 2015. The exclusive fashion world has embraced the Internet later than other industries but is catching up quickly. Brands such as Burberry, Tiffany and Gucci are increasing exposure to social media to … Continued
Gucci created a limited edition bag collection for Summer 2011, which will be exclusively sold in the flagship stores in Capri, Cannes, Marbella and Monte Carlo. A different color for each boutique: sea green for Capri, lavender for Cannes, orange for Marbella and bright red for Monte Carlo. The collection consists of three elegant proposals: … Continued
Louis Vuitton is the world’s most valuable luxury brand for the sixth consecutive year according to Millward Brown Optimor’s 2011 BrandZ study. The brand, owned by Paris-based LVMH Moet Hennessy Louis Vuitton, has a value of $24.3 billion, an increase of 23 percent from 2010. That’s almost as much as the combined values of Hermes, … Continued
While fashion brands have recently turned to China to stage prestigious events, Gucci will fete its 90 years at Kyoto’s Golden Temple, Women’s Wear Daily reports. The Japanese city being the sister city of Gucci’s native Florence, the Italian brand deemed it an appropriate place to showcase a selection of rare and unique items from … Continued
Gucci have created a limited edition bracelet to help support the relief efforts in earthquake and tsunami ravaged Japan. Featuring a white-red-white web that recalls the colors of the Japanese flag, the bracelet carries a medal with a message that reads, “Gucci loves you.” The bracelet will go on sale in Gucci stores throughout Japan … Continued
To celebrate 90 years in business, the Italian fashion house will release its ‘1921’ collection this summer. Referring to Gucci‘s founding year, the 1921 label will be attached to a number of the brand’s best-known classics including the Bamboo, Jackie and Horsebit bags, which will all be made over in new fabrics and colors. Other … Continued
Here is the director’s cut of the commercial for Gucci Guilty Pour Homme. The short film stars Chris Evans and Evan Rachel Wood. This video was directed by Frank Miller, the creative mind behind Sin City, and features many of his signature stamps.
Fiat today took the wraps off of its latest co-branding project, the Fiat 500 by Gucci that will be showcased at next week’s Geneva Salon. The car is customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile and is available in just black or white. Both cars are garnished with Gucci’s … Continued
In recognition of the partnership between Gucci and the Recording Academy, a special edition collection of i-Gucci Grammy watches has been designed by Creative Director Frida Giannini. The cutting-edge I-Gucci timepiece features a new yellow PVD stainless-steel case that compliments the wide black or white rubber strap which sports the Grammy and Gucci logos. On … Continued
Local firms using Facebook and other social media to market themselves are garnering brand recognition on a par with luxury heavyweights like Gucci and Louis Vuitton, a study showed Thursday. Findings by Firefly Millward Brown showed Singapore retail chains being identified alongside famous international labels as the most recognisable brands. Social media users in Singapore … Continued
Following similar moves by fellow fashion brands including Burberry and Dolce & Gabbana, Italian fashion brand Gucci is expanding into cosmetics. The label has renewed its beauty license with beauty giant Product & Gamble, which to this date only included fragrances such as the latest release, Guilty. New conditions in the deal foresee that Gucci … Continued
Milan is preparing to host its annual men’s fashion show on Saturday, billed as the biggest in the world. Thirty-six brands including Dolce&Gabbana, Giorgio Armani and Prada are set to take to the catwalks for the four-day fashion festival. The autumn-winter collection show kicks off on Saturday with top brands including Ermenegildo Zegna, Dolce&Gabbana, Jil … Continued