Gucci has teamed up with Livia Firth’s Green Carpet Challenge for the first-ever line of handbags produced with Rainforest Alliance-certified leather.
Leather is one of the largest byproducts of South American cattle farming, alongside environmental damage.
According to Sabrina Vigilante, director of Strategic Initiatives at the Rainforest Alliance, “agricultural conversion for cattle production is the leading cause of deforestation in the Amazon.”
It’s not just the deforestation that’s a problem — the amount of energy that goes into producing a natural hide is around 20 times that is needed for a synthetic substitute.
Still, a number of groups are seeking to help limit the impacts associated with leather production.
This line of Gucci bags is the first ever to be produced with the Rainforest Alliance-certified leather, which is produced under strict controls in order to limit deforestation and protect wildlife habitats.
The certification also seeks to ensure that farmers provide ethical treatment to livestock and also help promote and maintain the rights and health of their workers.
The leather is all produced by the Fazendas São Marcelo group of four ranches located in the Mato Grosso state of Western Brazil.
The new bags appear in ‘Tote’, ‘Jackie’ and ‘Hobo’ styles. They will go on sale at select Gucci stores around the world and will be available online at Gucci.com in the US and Europe.
Livia Firth, the eco-campaigner and wife of Oscar-winning actor Colin Firth, established Green Carpet Challenge to help to raise awareness of environmental issues in the fashion world and support the work of ethical fashion brands.
Models Anja Rubik, Karmen Pedaru and Clément Chabernaud star in the Gucci Spring 2013 campaign, photographed by Mert Alas & Marcus Piggot.
Luxury fashion and accessories group Gucci has launched a new Taiwanese flagship with a high-profile party in the Taipei 101 skyscraper.
Celebrating Gucci’s iconic Flora pattern, the luxury Italian brand has released three versions of their most popular handbags as exclusive buys just for Singapore.
Gucci enlists top models Karmen Pedaru and Joan Smalls for its resort 2013 campaign photographed by Mert & Marcus.
The new commercial for Gucci Première starring Blake Lively has been unveiled, with the actress smoldering in the film inspired by timeless Hollywood glamour.
For Autumn/Winter 2012-13, the Gucci baby and children campaign is “Winter Wonderland” Inspired.
Lenz Von Johnston, Karmen Pedaru & Nadja Bender are photographed by Mert & Marcus for Gucci’s Fall 2012 ad campaign.
Italian fashion house Gucci has presented the second “Forever Now” campaign featuring Princess of Monaco Charlotte Casiraghi, daughter of Caroline of Monaco.
This new campaign shot in black and white by famous photographers Inez van Lamsweerde & Vinoodh Matadin celebrates Gucci’s equestrian heritage.
Gucci elevates the simple game to a new level of refinement with its leather board, case, game pieces, and storage pouch, each embossed with the signature Gucci emblem. The Checkers Set in Brown Leather by Gucci is priced at $4,350.
Gucci has announced that Gossip Girl star Blake Lively is its latest face, with the 24-year-old American actress to appear in the campaign for new scent Gucci Première.
Influenced by old Hollywood charm and inspired by the fashion house’s couture line of the same name, Gucci Première eau de parfum features top notes of bergamot and orange blossom, a heart of white flowers and musk, and base notes such as leather and wood.
A first look at Gucci’s pre-fall 2012 campaign staring Karmen Pedaru and Nadja Bender alongside male model Staffan Lindstrom photographed by Mert & Marcus.
Shot by fashion photographer Sølve Sundsbø, the Flora by Gucci ‘The Garden’ Spring 2012 campaign stars Australian model Abbey Lee Kershaw.
The Garden Collection features five colorful fragrances named Gorgeous Gardenia, Gracious Tuberose, Glamorous Magnolia, Generous Violet and Glorious Mandarin.
Chinese actress Li Bingbing joins Princess of Monaco Charlotte Casiraghi on the list of celebrity models for Gucci. Li will be the face of the luxury label’s accessories ad campaign dedicated to the House’s handbags, fine jewelry, and timepieces.
Conceived by Creative Director Frida Giannini, the portraits, shot in London by Sølve Sundsbø, evoke a strong yet minimal aesthetic true to Gucci’s codes of luxury.
In 2009, Gucci filed a lawsuit against Guess for copyright infringement, seeking over $124 million in damages. Now the two companies are finally in court.
Gucci’s people say that Guess knocked off over $200 million in merchandise, with the “clear intent” to make people think what they were buying was “Gucci”
Gucci claims that the LA-based fashion brand infringed on its trademarks by imitating four specific Gucci signatures: the green and red stripe; the interlocking “G” pattern; the square “G” and the brand name’s delicate script font.
The Italian fashion house Gucci is extending its menswear offerings to include Made to Measure, an in-store tailoring service that it is offering in 11 cities worldwide.
In addition to offering fabrics from an exclusive selection, the service provides for customizable options with finishes and details and allows for personal tailoring according to the client’s individual measurements.
Julia Frauche and male model Luca S pose for David Vasiljevic’s lens in the new Gucci eyewear campaign shot for the spring season.
Gucci has presented the first images of its “Forever Now” campaign featuring Princess of Monaco Charlotte Casiraghi, daughter of Caroline of Monaco.
A young show jumper, Charlotte Casiraghi was photographed in an equestrian setting. The princess models items featuring the brand’s signature red and green stripes in a campaign celebrating its heritage.
Abbey Lee Kershaw and Karmen Pedaru star in the Spring / Summer 2012 campaign from Gucci, shot by Mert & Marcus.
The sensuous duo sports the label’s art-deco inspired designs alongside male model Greg Nawrat.
Gucci and Bianchi have unveiled the exclusive Bianchi by Gucci bicycles designed by Gucci Creative Director Frida Giannini.
This new collaboration joins two uniquely Italian traditions of design and craftsmanship, from leaders in their respective industries.
The Bianchi by Gucci is available in two models, both with Gucci’s signature green-red-green web stripe.