Tag Archives: Gucci

Gucci Opens Men’s Flagship in Milan

Gucci men flagship store Milan

Italian fashion house Gucci has opened its first men’s flagship in Europe in the heart of Milan, the historic Brera district, in front of the internationally renowned museum Pinacoteca di Brera.

Gucci men flagship store Milan

The new shopping destination is surrounded by the Milanese art district’s prestigious galleries, design boutiques, and antique shops.

Gucci men flagship store Milan

Boasting a design concept by Creative Director Frida Giannini, the Gucci men’s store spans more than 500 square meters across three floors and features a dedicated area for the Made to Measure program: a personalized, luxury sartorial offering for the modern day gentleman.

Gucci men flagship store Milan

A series of backlit panels with the House’s Diamante pattern lead the way inside the store. Signature Gucci materials of rosewood and ebony are enhanced with the introduction of new elements such as matt light grey marble – exclusively used in Gucci men’s stores – fluted glass, warm brushed bronze, smoked mirror and smoked bronze glass, recalling the elegance and richness of the Art Deco era.

Gucci men flagship store Milan

The flagship features a full range of menswear including ready-to-wear, shoes, luggage & lifestyle accessories, small leather goods, sunglasses, watches, jewellery and fragrances at the ground floor.

Gucci men flagship store Milan

On the upper floor, a dedicated space complete with a VIP fitting area showcases the Made To Measure program together with Made To Order service for men’s shoes. The lower level hosts a further selection of the men’s ready-to-wear collections along with shoes, silks, an assortment of sunglasses and belts.

Gucci men flagship store Milan

Gucci’s Brera store will be the first to offer the capsule collection designed by Creative Director Frida Giannini and Lapo Elkann, conceived as “Lapo’s Wardrobe.”

Milan Brera district

Gucci artisans heading to New York City

Gucci artisan corner

In one of fashion’s latest trends, luxury brands are opening up their secret ateliers for hands-on masterclasses. Gucci is joining in with a new three-day “artisan corner” at Bloomingdale’s in NYC.

June 6 to 9, Bloomingdale’s on 59th street in New York City will be welcoming craftsmen and women from the label’s ateliers to assemble handbags, personalize silk scarves and monogram leather bags including the popular New Bamboo, Soft Stirrup and Soho bags.

Bloomingdale’s executive vice president Francine Klein was excited by the partnership; the event “will bring this unique and time-honored craftsmanship to customers outside of the house’s own store for the first time,” she said.

It’s a growing trend: just this month, French luxury brand Hermès hosted a free “Festival des Métiers” at London’s Saatchi Gallery, which saw the company’s artisans picking apart the secrets of their trade.

artisan corner gucci

Gucci Logo

Gucci new made-to-measure collection

Lapo Elkann

Gucci has teamed up with Fiat heir and Italian business man Elpo Elkann for a capsule collection. This range will be officially unveiled during the next shows in Milan in September.

The “enfant terrible” of the Agnelli clan, as he is often dubbed, is not a newcomer to fashion. Indeed, Lapo Elkann founded the Italia Independanta luxury brand of clothes and accessories. He has also frequently featured in American magazine Vanity Fair’s Best Dressed List on several occasions.

For this collaboration, Lapo Elkann has come up with 27 silhouettes with Gucci’s creative director, Frida Giannini. The capsule collection will also include shoes and accessories.

Gucci Hobo bag

Gucci launches new line of eco-friendly handbags

Gucci Hobo bag

Gucci has teamed up with Livia Firth’s Green Carpet Challenge for the first-ever line of handbags produced with Rainforest Alliance-certified leather.

Leather is one of the largest byproducts of South American cattle farming, alongside environmental damage.

According to Sabrina Vigilante, director of Strategic Initiatives at the Rainforest Alliance, “agricultural conversion for cattle production is the leading cause of deforestation in the Amazon.”

It’s not just the deforestation that’s a problem — the amount of energy that goes into producing a natural hide is around 20 times that is needed for a synthetic substitute.

Still, a number of groups are seeking to help limit the impacts associated with leather production.

This line of Gucci bags is the first ever to be produced with the Rainforest Alliance-certified leather, which is produced under strict controls in order to limit deforestation and protect wildlife habitats.

Gucci Jackie bag

The certification also seeks to ensure that farmers provide ethical treatment to livestock and also help promote and maintain the rights and health of their workers.

The leather is all produced by the Fazendas São Marcelo group of four ranches located in the Mato Grosso state of Western Brazil.

The new bags appear in ‘Tote’, ‘Jackie’ and ‘Hobo’ styles. They will go on sale at select Gucci stores around the world and will be available online at Gucci.com in the US and Europe.

Livia Firth, the eco-campaigner and wife of Oscar-winning actor Colin Firth, established Green Carpet Challenge to help to raise awareness of environmental issues in the fashion world and support the work of ethical fashion brands.

Gucci Tote bag

Charlotte Casiraghi second Gucci campaign

Charlotte Casiraghi’s second Gucci campaign

Charlotte Casiraghi second Gucci campaign

Italian fashion house Gucci has presented the second “Forever Now” campaign featuring Princess of Monaco Charlotte Casiraghi, daughter of Caroline of Monaco.

This new campaign shot in black and white by famous photographers Inez van Lamsweerde & Vinoodh Matadin celebrates Gucci’s equestrian heritage.
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Gucci Leather Chess set

Gucci Checkers Set

Gucci Leather Checkers set

Gucci elevates the simple game to a new level of refinement with its leather board, case, game pieces, and storage pouch, each embossed with the signature Gucci emblem. The Checkers Set in Brown Leather by Gucci is priced at $4,350.

Blake Lively Gucci Premiere

Blake Lively To Be The Face Of Gucci Premiere

Blake Lively Gucci Premiere

Gucci has announced that Gossip Girl star Blake Lively is its latest face, with the 24-year-old American actress to appear in the campaign for new scent Gucci Première.

Influenced by old Hollywood charm and inspired by the fashion house’s couture line of the same name, Gucci Première eau de parfum features top notes of bergamot and orange blossom, a heart of white flowers and musk, and base notes such as leather and wood.
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bingbing gucci campaign

Gucci Campaign Featuring Li Bing Bing

bingbing gucci campaign

Chinese actress Li Bingbing joins Princess of Monaco Charlotte Casiraghi on the list of celebrity models for Gucci. Li will be the face of the luxury label’s accessories ad campaign dedicated to the House’s handbags, fine jewelry, and timepieces.

Conceived by Creative Director Frida Giannini, the portraits, shot in London by Sølve Sundsbø, evoke a strong yet minimal aesthetic true to Gucci’s codes of luxury.
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Guess Inc

Gucci accuses Guess of copying their trademarks

Guess Inc

In 2009, Gucci filed a lawsuit against Guess for copyright infringement, seeking over $124 million in damages. Now the two companies are finally in court.

Gucci’s people say that Guess knocked off over $200 million in merchandise, with the “clear intent” to make people think what they were buying was “Gucci”

Gucci claims that the LA-based fashion brand infringed on its trademarks by imitating four specific Gucci signatures: the green and red stripe; the interlocking “G” pattern; the square “G” and the brand name’s delicate script font.
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james franco gucci

Gucci adds “Made to Measure” service in 11 cities

james franco gucci

The Italian fashion house Gucci is extending its menswear offerings to include Made to Measure, an in-store tailoring service that it is offering in 11 cities worldwide.

In addition to offering fabrics from an exclusive selection, the service provides for customizable options with finishes and details and allows for personal tailoring according to the client’s individual measurements.
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