In addition to Oakley, Gucci will also be rolling out 3D eyeglasses to target the high-end consumer electronics shopper.

Gucci’s version bears its familiar green and red web stripe detail at the temples and center brow bar, and a “Gucci 3D” logo on the right lens.

The Gucci 3-D glasses contain a high tech multi-layered mirrored coating which allows the wearer to view themselves in a mirror without distortion.

Jennifer Lopez, along with darling twins Max and Emme, are the faces of Gucci’s new children’s collection, available in stores this November.

The images were taken by Mert Alas and Marcus Piggott in Malibu, California, three months ago according to WWD.

Talking about the ad, Lopez said, “It’s the first time I have worked with my kids in this way. It was totally a special experience.”

The children’s collection, including clothing, accessories and shoes, is available for tots ranging in age from infant to 8 years.

New York-based Luxury Lab has released its second annual Digital IQ Index of Luxury Brands.

The study quantifies the digital competence of 72 global luxury brands by accessing brand websites, digital marketing strategies, social media initiatives and mobile applications.

The Luxury Brands that ranked at the top of this year’s Index were Coach, Ralph Lauren, Louis Vuitton, Gucci, Hugo Boss and Burberry respectively.

For Fall Winter 2011, Frida Giannini draws upon Gucci’s golden eras of the 70s and 90s to propose a new sense of sleek glamour.

In this new aesthetic discourse, contemporary minimalism and extreme luxury intersect to create a powerful statement that is at once rich and refined.

Exploring her own vocabulary, Giannini offers an evolution of her signatures and a new take on timeless symbols of chic.

Italian design house Gucci said it will introduce made-to-order speedboats next year, with prices starting from 590,000 euros ($750,000).

The vessels will be produced in partnership with yacht-builder Riva to help mark Gucci’s 90th anniversary in 2011.

This unique collaboration between two of Italy’s most renowned design houses celebrates the era of La Dolce Vita, when a joie de vivre, glamour and elegance defined an attitude and a lifestyle.

Gucci has announced the opening of its redesigned online store at Gucci.com.

Frida Giannini has been working on the site for 18 months to make the online experience more like the experience customers get in Gucci’s boutiques.

Shoppers can browse the latest collections via video, share content with friends through Facebook and Twitter, and buy online-only capsule collections.