New York-based Luxury Lab has released its second annual Digital IQ Index of Luxury Brands. The study quantifies the digital competence of 72 global luxury brands by accessing brand websites, digital marketing strategies, social media initiatives and mobile applications. The Luxury Brands that ranked at the top of this year’s Index were Coach, Ralph Lauren, … Continued
For Fall Winter 2011, Frida Giannini draws upon Gucci’s golden eras of the 70s and 90s to propose a new sense of sleek glamour. In this new aesthetic discourse, contemporary minimalism and extreme luxury intersect to create a powerful statement that is at once rich and refined. Exploring her own vocabulary, Giannini offers an evolution … Continued
Italian design house Gucci said it will introduce made-to-order speedboats next year, with prices starting from 590,000 euros ($750,000). The vessels will be produced in partnership with yacht-builder Riva to help mark Gucciâ€™s 90th anniversary in 2011. This unique collaboration between two of Italy’s most renowned design houses celebrates the era of La Dolce Vita, … Continued
Gucci has announced the opening of its redesigned online store at Gucci.com. Frida Giannini has been working on the site for 18 months to make the online experience more like the experience customers get in Gucci’s boutiques. Shoppers can browse the latest collections via video, share content with friends through Facebook and Twitter, and buy … Continued
Here is the official TV commercial for Gucci Guilty, which stars Evan Rachel Wood and Chris Evans and was directed by Frank Miller.
Gucci have hired Frank Miller (Sin City, 300, The Spirit) to helm a new television commercial to promote Gucci Guilty â€” apparently the new fragrance for her. The Frank Miller spot stars Chris Evans of the Fantastic Four films and Evan Rachel Wood from HBO’s True Blood with music provided by Friendly Fires. This is … Continued
The House of Gucci has come out with a new collection of “heritage” aviator sunglasses. The three new models (unisex 1627/S, men’s 1622/S, and women’s 3108/S) all feature the red and green Gucci stripe and “G” logo on both temples. The sunglasses come with a special edition leather case and carrying pouch. The case has … Continued
Gucci recently unveiled its first children’s range, joining the likes of Burberry, Dior, and Dolce & Gabbana who have all introduced kids’ clothes in past years. It is no surprise that more and more labels are moving into this market, since children’s clothes are more affordable than the designers’ main lines and can buy customers … Continued
Gucci and Fendi are launching their first full children’s collections, entering a sector that has weathered the global downturn better than others. Gucci presented its Gucci Kids line at its historical Firenze boutique during the Pitti Bimbo international childrenswear fair last week. The line, aimed at children from newborn to age eight includes shoes, dresses, … Continued
Italian fashion house Gucci has revealed a series of eco-friendly initiatives with the aim of reducing the company’s impact on the environment. The main focus of the proposals is to cut paper consumption and reduce Carbon dioxide omissions. The Italian luxury brand has redesigned their packaging using only FSC Certified 100 per cent recyclable paper. … Continued
The temporary Gucci Icon Store arrives in Tokyo and once again the pop-up sneaker store will be offering a nice line-up of exclusives for the city. Running until July 4, Gucci is set to unveil 14 new models of luxury streetwear done up in premium materials like crocodile, python, patent and suede. The store is … Continued
Thanks to the wonderful designers at Gucci, your baby can not only be right on your back or tummy but also sitting there in style. Priced at $600, the Gucci Baby Carrier is suitable for children from 3 to 9 months or up to 9 kilograms.
Luxury Italian hotel brand Elisabetta Gucci is to focus on building its top-end boutique hotels in developing countries. Elisabetta Gucci Hotels & Resorts will aim to build 40 hotels over the next 15 years in countries such as Russia, China and Brazil. Elisabetta Gucci is the daughter of Paolo Gucci and the fourth generation of … Continued
LVMH Moet Hennessy Louis Vuitton was the first big luxury firm to release an iPad-specific case, designed by its flagship Louis Vuitton brand, for $320.
Gucci has launched a new limited edition collection, available only at the flagship stores of Capri, Monaco and Cannes, strategic locations for tourism and international shopping. This collection is characterized by three distinct colors, which draw inspiration from their corresponding city: Capri Green for Capri, Sporting Red for Monte Carlo and Lilac for Cannes.
Like every season, Gucci present their men’s collection in an elegant catalog that reveals all the detail of their textiles and the essence of their newest creations.
According to a study compiled by market research firm Millward Brown Optimor, the most valuable brand is Louis Vuitton with a brand value of $19.8 billion. Hermes, with a brand value of $8.45 billion, landed in the second spot, followed by Gucci ($7.58 billion), Chanel ($5.54 billion) and Hennessy ($5.36 billion). Brands that focused on … Continued
Designer denim used to be the go-to strategy of luxury labels to lure in new customers, but now it seems as if trainers are the new jeans. While brands like Dior, Hugo Boss, and LV have long been in the market of men’s designer trainers – with the latter’s collaboration with rapper Kanye West selling … Continued
All along what has for decades been Japan’s most fashionable and up-market shopping street, the luxury brands are moving out to be replaced by cheap chic. As the country struggles to raise itself out of the global economic downturn, companies such as LV and Gucci are downsizing or leaving Ginza, their former properties quickly snapped … Continued
A marketing company called Stylophane has developed a new index that ranks brands by Facebook followers, with its list highlighting the popularity of sportswear brands in comparison to luxe brands including Burberry and Gucci. The top five of Stylophane’s Facebook Fashion Index are dominated by sportswear brands Adidas, Nike, Puma, and Lacoste (in descending order), … Continued