Tag Archives: Gucci

Louis Vuitton Paris store

Louis Vuitton tops 2013 global luxury brand list

Louis Vuitton Paris store

Louis Vuitton, Hermes and Gucci were the top three global luxury brands of 2013, with Fendi and Coach entering the top 10 for the first time, a study said Wednesday.

The 2013 BrandZ Top 100, a ranking of the most valuable global brands compiled by research firm MillwardBrown, found luxury firms struggling with the need to balance exclusivity with attracting new customers through use of social media.

“On Facebook, Instagram, Pinterest and other social media platforms, brands across the luxury spectrum mediated the tension between the exclusivity that protects brand desirability and the inclusivity needed to attract new customers,” it said.

The survey said luxury brands had become more “accessible, collaborative and experimental”.

After a modest purchase, for example, a firm might send a thank you note on twitter while a couture fashion customer might receive an invitation to an exclusive show.

Handbag firm Coach owed its position at number 10 on the list to its presence in China where it added 30 stores by the end of 2012, taking its total there to 69.

The survey said it was among the firms making extensive use of social media and the Internet, “emailing over 1.2 billion messages to selected customers”.

And it found that the Chinese customer continued to be key to the fortunes of luxury firms in Europe.

Although, the sector felt the impact of government limits on official gift giving and slowing economic growth in China, purchases by Chinese and other Asian tourists to Europe “buoyed luxury sales in the economically troubled markets of western Europe”, it said.

Overall in the past year, the value of the luxury sector had risen six percent, compared with a 15 percent increase a year ago, it added.

The top ten brands were: Louis Vuitton, Hermes, Gucci, Prada, Rolex, Chanel, Cartier, Burberry, Fendi and Coach.

Gucci Fall/Winter 2013 Campaign

Gucci Fall Winter 2013

Australian super model Abbey Lee Kershaw has returned in the latest Gucci advertising campaign in a new set of images shot by Turkish-British photo duo, Mert Alas and Marcus Piggott.

She became one of fashion’s biggest names after signing with Next Model Management back in 2007. The former face of Chanel’s ready-to-wear, she also starred in adverts for the Gucci Flora scent, Tom Ford and Versace, and appeared in runway shows before deciding to take a break from fashion.

She walked her last shows over a year ago, appearing on the catwalk for Anna Sui and Alexander Wang in New York City back in early 2012.

Since then, Kershaw has spent most of her time on set for the latest film in the ‘Mad Max’ series, “Mad Max: Fury Road,” starring alongside Tom Hardy and fellow fashionista Rosie Huntington-Whiteley. Kershaw has also found time to drum in rock band Our Mountain over the past few years.

The previous Gucci campaign (for Spring/Summer 2013) starred Polish supermodel Anja Rubik and Estonian rising star Karmen Pedaru.

Abbey Lee Kershaw for Gucci

Gucci eyewear campaign

James Franco poses for Gucci’s eyewear campaign

Gucci eyewear campaign

Gucci has unveiled its latest Black Bamboo sunglasses, which are set to go on sale in October this year.

In support of the new shades, the Italian luxury brand has also released the first details of a global ad campaign, set to debut in August 2013, featuring intellectual-heartthrob polymath James Franco.

Perched behind his dark ruthenium and grey shaded mirrored lenses, the Hollywood star was shot by fashion photographers Mert Alas and Marcus Piggott.

The glasses feature a 1970s-style aviator frame in metal. The bamboo name comes from the use of the material on the bridge and wings of the glasses. It’s a nod to the brand’s heritage; natural bamboo cane is famously something of a Gucci hallmark, used since 1947 on the label’s handbags and jewelry.

An exclusive film shows off the techniques that go into producing the eyewear. The 30-second clip explores the process from initial concept sketches all the way to the finished article.

Franco has previously produced a film which explores the work of Gucci creative director Frida Giannini, and has also recently signed on as the face of the brand’s latest masculine scent.

Gucci Black Bamboo sunglasses

Gucci creates tour wardrobe for John Legend

John Legend

Frida Giannini, the creative director of Italian luxury label Gucci, has designed on-stage gear for American singer-songwriter John Legend.

Nine-time Grammy award winner John Legend is going on his “Summer Love” tour this July and August, and he’s got a specially designed Gucci wardrobe to celebrate.

Design head Frida Giannini has created a bespoke set of on-stage looks including suede and leather bomber jackets, as well as some classic sartorial suiting for the star. His backing band won’t miss out either: they’ll also be decked out in Gucci gear.

Opening Saturday at the Rock Werchter Festival in Belgium, “Summer Love” will take Legend through 19 cities across Europe and Asia, ending with a series of concerts in Japan.

Gucci for John Legend

Gucci Opens Men’s Flagship in Milan

Gucci men flagship store Milan

Italian fashion house Gucci has opened its first men’s flagship in Europe in the heart of Milan, the historic Brera district, in front of the internationally renowned museum Pinacoteca di Brera.

Gucci men flagship store Milan

The new shopping destination is surrounded by the Milanese art district’s prestigious galleries, design boutiques, and antique shops.

Gucci men flagship store Milan

Boasting a design concept by Creative Director Frida Giannini, the Gucci men’s store spans more than 500 square meters across three floors and features a dedicated area for the Made to Measure program: a personalized, luxury sartorial offering for the modern day gentleman.

Gucci men flagship store Milan

A series of backlit panels with the House’s Diamante pattern lead the way inside the store. Signature Gucci materials of rosewood and ebony are enhanced with the introduction of new elements such as matt light grey marble – exclusively used in Gucci men’s stores – fluted glass, warm brushed bronze, smoked mirror and smoked bronze glass, recalling the elegance and richness of the Art Deco era.

Gucci men flagship store Milan

The flagship features a full range of menswear including ready-to-wear, shoes, luggage & lifestyle accessories, small leather goods, sunglasses, watches, jewellery and fragrances at the ground floor.

Gucci men flagship store Milan

On the upper floor, a dedicated space complete with a VIP fitting area showcases the Made To Measure program together with Made To Order service for men’s shoes. The lower level hosts a further selection of the men’s ready-to-wear collections along with shoes, silks, an assortment of sunglasses and belts.

Gucci men flagship store Milan

Gucci’s Brera store will be the first to offer the capsule collection designed by Creative Director Frida Giannini and Lapo Elkann, conceived as “Lapo’s Wardrobe.”

Milan Brera district

Gucci artisans heading to New York City

Gucci artisan corner

In one of fashion’s latest trends, luxury brands are opening up their secret ateliers for hands-on masterclasses. Gucci is joining in with a new three-day “artisan corner” at Bloomingdale’s in NYC.

June 6 to 9, Bloomingdale’s on 59th street in New York City will be welcoming craftsmen and women from the label’s ateliers to assemble handbags, personalize silk scarves and monogram leather bags including the popular New Bamboo, Soft Stirrup and Soho bags.

Bloomingdale’s executive vice president Francine Klein was excited by the partnership; the event “will bring this unique and time-honored craftsmanship to customers outside of the house’s own store for the first time,” she said.

It’s a growing trend: just this month, French luxury brand Hermès hosted a free “Festival des Métiers” at London’s Saatchi Gallery, which saw the company’s artisans picking apart the secrets of their trade.

artisan corner gucci

Gucci Logo

Gucci new made-to-measure collection

Lapo Elkann

Gucci has teamed up with Fiat heir and Italian business man Elpo Elkann for a capsule collection. This range will be officially unveiled during the next shows in Milan in September.

The “enfant terrible” of the Agnelli clan, as he is often dubbed, is not a newcomer to fashion. Indeed, Lapo Elkann founded the Italia Independanta luxury brand of clothes and accessories. He has also frequently featured in American magazine Vanity Fair’s Best Dressed List on several occasions.

For this collaboration, Lapo Elkann has come up with 27 silhouettes with Gucci’s creative director, Frida Giannini. The capsule collection will also include shoes and accessories.

Gucci Hobo bag

Gucci launches new line of eco-friendly handbags

Gucci Hobo bag

Gucci has teamed up with Livia Firth’s Green Carpet Challenge for the first-ever line of handbags produced with Rainforest Alliance-certified leather.

Leather is one of the largest byproducts of South American cattle farming, alongside environmental damage.

According to Sabrina Vigilante, director of Strategic Initiatives at the Rainforest Alliance, “agricultural conversion for cattle production is the leading cause of deforestation in the Amazon.”

It’s not just the deforestation that’s a problem — the amount of energy that goes into producing a natural hide is around 20 times that is needed for a synthetic substitute.

Still, a number of groups are seeking to help limit the impacts associated with leather production.

This line of Gucci bags is the first ever to be produced with the Rainforest Alliance-certified leather, which is produced under strict controls in order to limit deforestation and protect wildlife habitats.

Gucci Jackie bag

The certification also seeks to ensure that farmers provide ethical treatment to livestock and also help promote and maintain the rights and health of their workers.

The leather is all produced by the Fazendas São Marcelo group of four ranches located in the Mato Grosso state of Western Brazil.

The new bags appear in ‘Tote’, ‘Jackie’ and ‘Hobo’ styles. They will go on sale at select Gucci stores around the world and will be available online at Gucci.com in the US and Europe.

Livia Firth, the eco-campaigner and wife of Oscar-winning actor Colin Firth, established Green Carpet Challenge to help to raise awareness of environmental issues in the fashion world and support the work of ethical fashion brands.

Gucci Tote bag

Charlotte Casiraghi second Gucci campaign

Charlotte Casiraghi’s second Gucci campaign

Charlotte Casiraghi second Gucci campaign

Italian fashion house Gucci has presented the second “Forever Now” campaign featuring Princess of Monaco Charlotte Casiraghi, daughter of Caroline of Monaco.

This new campaign shot in black and white by famous photographers Inez van Lamsweerde & Vinoodh Matadin celebrates Gucci’s equestrian heritage.
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Gucci Leather Chess set

Gucci Checkers Set

Gucci Leather Checkers set

Gucci elevates the simple game to a new level of refinement with its leather board, case, game pieces, and storage pouch, each embossed with the signature Gucci emblem. The Checkers Set in Brown Leather by Gucci is priced at $4,350.

Blake Lively Gucci Premiere

Blake Lively To Be The Face Of Gucci Premiere

Blake Lively Gucci Premiere

Gucci has announced that Gossip Girl star Blake Lively is its latest face, with the 24-year-old American actress to appear in the campaign for new scent Gucci Première.

Influenced by old Hollywood charm and inspired by the fashion house’s couture line of the same name, Gucci Première eau de parfum features top notes of bergamot and orange blossom, a heart of white flowers and musk, and base notes such as leather and wood.
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