Gucci has announced that Gossip Girl star Blake Lively is its latest face, with the 24-year-old American actress to appear in the campaign for new scent Gucci Première.

Influenced by old Hollywood charm and inspired by the fashion house’s couture line of the same name, Gucci Première eau de parfum features top notes of bergamot and orange blossom, a heart of white flowers and musk, and base notes such as leather and wood.

A first look at Gucci’s pre-fall 2012 campaign staring Karmen Pedaru and Nadja Bender alongside male model Staffan Lindstrom photographed by Mert & Marcus.

Shot by fashion photographer Sølve Sundsbø, the Flora by Gucci ‘The Garden’ Spring 2012 campaign stars Australian model Abbey Lee Kershaw.

The Garden Collection features five colorful fragrances named Gorgeous Gardenia, Gracious Tuberose, Glamorous Magnolia, Generous Violet and Glorious Mandarin.

Chinese actress Li Bingbing joins Princess of Monaco Charlotte Casiraghi on the list of celebrity models for Gucci. Li will be the face of the luxury label’s accessories ad campaign dedicated to the House’s handbags, fine jewelry, and timepieces.

Conceived by Creative Director Frida Giannini, the portraits, shot in London by Sølve Sundsbø, evoke a strong yet minimal aesthetic true to Gucci’s codes of luxury.

In 2009, Gucci filed a lawsuit against Guess for copyright infringement, seeking over $124 million in damages. Now the two companies are finally in court.

Gucci’s people say that Guess knocked off over $200 million in merchandise, with the “clear intent” to make people think what they were buying was “Gucci”

Gucci claims that the LA-based fashion brand infringed on its trademarks by imitating four specific Gucci signatures: the green and red stripe; the interlocking “G” pattern; the square “G” and the brand name’s delicate script font.

The Italian fashion house Gucci is extending its menswear offerings to include Made to Measure, an in-store tailoring service that it is offering in 11 cities worldwide.

In addition to offering fabrics from an exclusive selection, the service provides for customizable options with finishes and details and allows for personal tailoring according to the client’s individual measurements.