Byron Yiu has made his fortune by turning traditional shopping habits around and re-selling rich women’s luxury handbags in Hong Kong.

Yiu’s Milan Station retail chain buys trendy bags — luxury tote or shoulder bags to evening clutch – from the ladies who lunch in Hong Kong’s upscale neighbourhoods.

Locally known as “tai tais”, the small and often thrifty demographic, rarely seen without Prada, Chanel or Gucci on their arm, provides the retailer with a steady flow of bags which are later authenticated by Yiu’s team.

Fashion bloggers will help propel online sales of designer clothes, jewels and luxury cars to more than 11 billion euros ($15 billion) in 2015.

The exclusive fashion world has embraced the Internet later than other industries but is catching up quickly.

Brands such as Burberry, Tiffany and Gucci are increasing exposure to social media to connect with a new generation born when mobiles and Internet were already there.

Gucci created a limited edition bag collection for Summer 2011, which will be exclusively sold in the flagship stores in Capri, Cannes, Marbella and Monte Carlo.

A different color for each boutique: sea green for Capri, lavender for Cannes, orange for Marbella and bright red for Monte Carlo.

The collection consists of three elegant proposals: the Tote Bag, a casual-chic shopping bag in caracas raw linen fabric and leather trims; a practical zipped wallet and a beige pashmina shawlwith the color of the boutique where it is sold.

Louis Vuitton is the world’s most valuable luxury brand for the sixth consecutive year according to Millward Brown Optimor’s 2011 BrandZ study.

The brand, owned by Paris-based LVMH Moet Hennessy Louis Vuitton, has a value of $24.3 billion, an increase of 23 percent from 2010.

That’s almost as much as the combined values of Hermes, Gucci and Chanel, which ranked second, third and fourth in this year’s luxury-brand standings.

While fashion brands have recently turned to China to stage prestigious events, Gucci will fete its 90 years at Kyoto’s Golden Temple, Women’s Wear Daily reports.

The Japanese city being the sister city of Gucci’s native Florence, the Italian brand deemed it an appropriate place to showcase a selection of rare and unique items from its archive.

“the fact that Gucci is pressing ahead illustrates just how much life in Japan is slowly resuming its normal rhythms after last month’s massive earthquake and tsunami.”

Gucci have created a limited edition bracelet to help support the relief efforts in earthquake and tsunami ravaged Japan.

Featuring a white-red-white web that recalls the colors of the Japanese flag, the bracelet carries a medal with a message that reads, “Gucci loves you.”

The bracelet will go on sale in Gucci stores throughout Japan tomorrow, followed by worldwide distribution in Gucci flagships stores in Europe, United States and Asia.