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World’s Most Powerful Luxury Brands

According to a study compiled by market research firm Millward Brown Optimor, the most valuable brand is Louis Vuitton with a brand value of $19.8 billion. Hermes, with a brand value of $8.45 billion, landed in the second spot, followed by Gucci ($7.58 billion), Chanel ($5.54 billion) and Hennessy ($5.36 billion). Brands that focused on [...]

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Luxury brands are looking to trainers for new business

Designer denim used to be the go-to strategy of luxury labels to lure in new customers, but now it seems as if trainers are the new jeans. While brands like Dior, Hugo Boss, and LV have long been in the market of men’s designer trainers – with the latter’s collaboration with rapper Kanye West selling [...]

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Legendary Ginza district loses some of its lustre

All along what has for decades been Japan’s most fashionable and up-market shopping street, the luxury brands are moving out to be replaced by cheap chic. As the country struggles to raise itself out of the global economic downturn, companies such as LV and Gucci are downsizing or leaving Ginza, their former properties quickly snapped [...]

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Sportswear tops luxury on Facebook

A marketing company called Stylophane has developed a new index that ranks brands by Facebook followers, with its list highlighting the popularity of sportswear brands in comparison to luxe brands including Burberry and Gucci. The top five of Stylophane’s Facebook Fashion Index are dominated by sportswear brands Adidas, Nike, Puma, and Lacoste (in descending order), [...]

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Christie’s Plans Website For Gucci Collectors

Gucci has always been vigilant to crack down on counterfeiting and trademark infringement, but now they’re taking a new angle on brand protection. On January 18, 2010, Gucci and Christie’s will launch “Gucci Collector: Presented by Christie’s”— the very first Gucci-certified online destination for authenticating and appraising vintage Gucci products. A dedicated section on www.christies.com [...]

The Designers’ Christmas Trees

On December 08, 2009 Marie Christiane Marek hosted “The Designers’ Christmas Trees” at the Cite de l’architecture et du patrimoine in Paris. World-famous designers have sold 20 Christmas trees for a total of 41,500€ to be donated to The Foundation headed by France’s First Lady Carla Bruni-Sarkozy. Since 1996 several famous names have taken part, [...]

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