Louis Vuitton has opened a new “winter resort” store in one of the most sought-after seasonal destinations, Gstaad, Switzerland.

Already known as one of the hautest ski resort towns in all of Switzerland, Gstaad is the new home of the first of two new boutiques from Ralph Lauren.

The mountain lodge store is decorated with Navajo rugs, antique furniture, and unique artwork – reflecting both the brand’s Americana heritage and the boutique’s Swiss mountain surroundings.