Rolls Royce officially unveiled its 200EX concept in Geneva this week as the precursor to the fourth model in its lineup and the first not based on the immense Phantom.

The 200EX is just a concept but this fall the production version will be revealed with a proper name, one likely to start with Silver.

The styling is quintessential Rolls, pulling all the best cues from the Phantom and Drophead Coupe and fitting them into a decidedly smaller package.

Another selection of the most powerful and luxury cars presented at Geneva Motor Show.

The Ferrari 599XX is a concept based on the 599 GTB Fiorano, that features new most advanced technologies resulting from Ferrari’s road-going and F1 research.

Many of the technological solutions it carries are being used for the first time and have been developed exclusively for this special car. Particular attention was paid to cutting the weight of the engine unit components.

The Geneva Motor Show is one of the 5 major auto shows in the world, the only one in Europe that takes place every year, always in early springtime.

Rolf Studer, General Manager of the Show, said: “We know it is of key importance to offer automobile manufacturers an attractive platform which guarantees them an opportunity to efficiently present and communicate to the rest of the world.

Every year we welcome some 10,000 media representatives and more than 700,000 visitors, of which 37% come from more than 110 countries.“

This year, the 79th edition will open to public from March 5 to March 15, but there are already shows and exhibition for press.

We have selected for you some luxury car models.

Geneva based luxury watchmaker Hublot has now teamed up with Swiss manufacturer Zai, based in the village Disentis in Graubünden canton Switzerland, for an exclusive ski called the “Hublot All Black.”

The Hublot All Black takes inspiration from two concepts that made the “Big Bang” collection a true success story – the black tone on tone and the merger of contents.

The Hublot All Black skis are made of carbon fiber, Triax fiberglass, steel, Gneiss (a stone found only in Graubünden) and has a Nano-Highspeed race coating. The surface of the ski is coated with a rubber bracelet to resemble the chronograph.

Only 111 numbers pairs have been put into production, and they will be available exclusively through Hublot and Zai outlets. Source Bornrich

Elite Traveler, the worldwide private jet lifestyle magazine, has recently released its much anticipated “101 Top Hotel/Resort Suites of the Year” in the July/August 2008 issue.

The Super-Rich continue to traverse the globe on private jets, experiencing the best the world has to offer in terms of hotel and resort accommodations, shopping, and living the private jet lifestyle.

The most expensive suite on the 101 Top Suites this year is in Europe, the $52,000/night Royal Penthouse Suite at the Hotel President Wilson in Geneva Switzerland, which is only reserved for Hed of states and celebrities

A blue diamond of 13.39 cts. became the most important color diamond sold at auction anywhere in the world during the past 10 years, according to Christie’s.

Offered at auction house’s in Geneva location on Wednesday, it achieved a world record price of $8.9 million.

“This impressive result is due to the scarcity of colored diamonds on the market, and to the great demand from collectors around the world for exceptional artworks and jewels that is currently dominating the auction world,” said François Curiel, chairman of Christie’s Europe. Via JCK