Italian luxury car brand Lamborghini is set to unveil a flagship supercar at the Geneva Motor Show next month, according to reports from the US.

The top-end automaker, which makes some of the world’s most iconic performance cars, is planning to take the wraps off the Aventador at the show.

It will be the brand’s most powerful production model ever, boasting a 700 hp V12 engine which can manage 0 – 100 km/h in 2.9 seconds, making it faster than its predecessor, the Murcielago.

Infiniti has released the first pictures of the Etherea, the concept which it will debut at the Geneva Motor Show next month.

Believed to hint at a future model aimed at younger buyers from the Nissan-owned luxury brand, Nissan says that the Etherea brings together elements of coupé, sedan hatchback and even crossover in one highly sculptural, near-mono volume form.

Infiniti currently lacks an entry-level model with direct appeal to the younger market such as the Lexus CT 200h or BMW 1-Series which have both proved popular, successfully widening the appeal of their top-end brands from a traditional audience.

Porsche looks set to reconfirm its commitment to hybrid technology at next month’s Geneva Motor Show, according to a statement issued February 11.

The German luxury automaker confirmed to journalists that it would launch a “parallel full hybrid model” at the show.

Porsche said that the new model is being launched in the wake of the success of the Cayenne S Hybrid, unveiled at last year’s Geneva Show, which has received fairly good reviews in Europe and the US.

Land Rover has announced plans to introduce the Range Rover Autobiography Ultimate Edition at the Geneva Motor Show.

Designed to be the most luxurious SUV ever created, the Ultimate features a dark atlas grille, special badging, and exclusive 20-inch diamond-turned alloy wheels.

Land Rover has outfitted the SUV with a veritable first-class cabin that includes four individual buckets, separated front and back by middle console with aluminum tray tables and a drinks cooler in the back.

Aston Martin has trotted out another special edition, the V8 Vantage S, to be formally unveiled in early March at the 2011 Geneva Auto Show.

The S features a unique appearance with a carbon fiber front splitter, a larger air intake, a new rear bumper, and a carbon fiber diffuser.

Other changes include modified side sills, a bigger rear spoiler and 19-inch alloy wheels with bespoke Bridgestone tires.

Italian car brand Lancia has launched its Ypsilon ELLE in European markets with a new website and competition on its website.

The Ypsilon ELLE, a collaboration between Lancia and women’s fashion magazine ELLE, is available from the company’s website starting from €10,990 ($14,990).

The collaboration follows that between Citroen and GQ, which resulted in a model billed as the “ultimate gentleman’s drive.”