Aston Martin took the wraps off its latest model, the new Virage, February 23, promising that it “does everything with the perfection that you would expect today.”

The Virage, which sits somewhere between the brand’s luxury DB9 and sporting DBS, is designed to complete the British brand’s sporting Gran Turismo lineup and will be displayed for the first time at the Geneva Motor Show.

Like its siblings, the new Virage offers a V12, a 6.0L engine which delivers 365 kW of power and is mated to a six-speed automatic transmission.

Maserati will introduce its latest performance model, the GranCabrio Sport, next week at the 2011 Geneva Auto Show.

The 4.7-liter V8 has been retuned to deliver 444 horsepower and 376 pound-feet of torque.

The powerplant works with a ZF six-speed automatic transmission that uses a MC Auto Shift software based on the one features on the Quattroporte Sport GT S.

Fiat today took the wraps off of its latest co-branding project, the Fiat 500 by Gucci that will be showcased at next week’s Geneva Salon.

The car is customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile and is available in just black or white.

Both cars are garnished with Gucci’s signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior.

According to an official press release issued by Ferrari, the FF will make its world premiere today, February 23rd 2011, at 6:00pm CET on Ferrari.com.

Clients and enthusiasts can experience this exceptional event in eight different languages by simply connecting to the website.

The world premiere in Maranello will be presented by Ferrari Chairman Luca di Montezemolo and CEO Amedeo Felisa.

Rolls-Royce will join the electric car club at the Geneva Motor Show, but like many of its luxury counterparts, it seems uncertain that electrified vehicles are the future.

It will show a one-off electric version of its $300,000 Phantom sedan at the show before sending the vehicle on a global test tour.

Rolls-Royce, one of the world’s most iconic — and expensive — automakers, described the model, known as the 102EX, as a “test bed” to gather research for future decisions about alternative drive trains.

Italian luxury car brand Lamborghini is set to unveil a flagship supercar at the Geneva Motor Show next month, according to reports from the US.

The top-end automaker, which makes some of the world’s most iconic performance cars, is planning to take the wraps off the Aventador at the show.

It will be the brand’s most powerful production model ever, boasting a 700 hp V12 engine which can manage 0 – 100 km/h in 2.9 seconds, making it faster than its predecessor, the Murcielago.