Italian fashion house Gucci has revealed a series of eco-friendly initiatives with the aim of reducing the company’s impact on the environment.

The main focus of the proposals is to cut paper consumption and reduce Carbon dioxide omissions.

The Italian luxury brand has redesigned their packaging using only FSC Certified 100 per cent recyclable paper.

The new shopping bags will featured a de-bossed logo with both ribbon and garment bags have been changed from polyester to ribbon.

Gucci has launched an iPhone and iPod Touch applications. They are now available at the application store for the iPhone and the iPod Touch.

The release coincides with the Gucci Icon-Temporary project, a traveling sneaker store which opens on October 24 at 43 Crosby Street in New York City.

It is also the only place you’ll be able to land a pair of limited edition sneakers designed with DJ, musician and producer Mark Ronson.

Frida Giannini, Gucci’s creative director, collaborated with Mark Ronson on the design of Gucci Ronson sneakers for their new Gucci Icon-Temporary store.

The temporary store is slated to open in six to eleven locations around the world staying open for two or three weeks in each spot.

The first Gucci Icon-Temporary store will debut at Crosby Street in New York on 23 October; other spots will include London, Berlin, Paris, Hong Kong and Tokyo.