Louis Vuitton unveiled its revamped luxury Saint-Tropez store on 18-June 2010 and launched an exclusive beach bag to celebrate.
The store has been doubled in size with the integration of an adjoining spaceâ€“a former house of potteryâ€“on rue Georges Clemenceau.
It features interiors inspired by classic Mediterranean glamour: wooden displays, stone floors and sunlight flooding in through large windows that open onto a private garden paved with Provencal briquettes and Mediterranean plants. Continue reading →
In the sun-drenched south of France, the world’s largest vineyard has launched a new, simplified brand called “Pays d’Oc”, creating the number one French wine export to compete against New World brands.
Languedoc-Roussillon covers 35 percent (or 260,200 hectares) of all French vineyards, making it the biggest producer worldwide.
As of the 2009 vintage, soon to hit store shelves, one-third of that production or 760 million bottles of wine will be sold by vintage and grape variety under the Pays d’Oc brand.
This will make them the world’s fifth largest exporter of varietal wine. And with 33 grape varieties in production in the region, the market potential is impressive. Continue reading →
France’s oldest spirit, Armagnac, is celebrating its 700th birthday with a new marketing push vaunting its “40 virtues” as a drink that is good for the body and good for the soul.
The first mention of Armagnac dates back to 1310 when Prior Vital Dufour wrote a treaty on medicine in which he laid out the 40 virtues of the liqueur produced in southwest France.
“This water, if taken medically and soberly is said to have 40 virtues,” wrote Dufour. “It enlivens the spirit, if taken in moderation, recalls the past to memory, renders men joyous, preserves youth and delays senility.” Continue reading →
Coming in behind saffron, macadamia nuts, beluga caviar, and white truffles, the fifth most expensive food in the world isn’t some exotic fish or endangered tropical fruit: it’s a rare variety of potato.
Grown in France, the La Bonnotte potato sometimes achieves a market price of an astounding â‚¬500/kilo (US $300/lb).
It is cultivated exclusively on the Isle of Noirmoutier, where seaweed is added to the soil in which itâ€™s grown. Continue reading →
W Hotels has announced plans to open their very first Paris property by 2011. It will be close to Place Vendome, in the Opera area of the city.
W Paris-Opera will feature 90 stylish guest rooms, a world-class contemporary restaurant and destination bar, a state-of-the-art fitness facility with spa treatment rooms, and W Hotels’ signature lounge experience where guests are invited to mix, mingle and relax in a chic social atmosphere.
The hotel will be inside a “quintessentially Parisian” 1870s Haussmann-era building, close to the Galleries Lafayette.