The German designer’s PR director Caroline Fragner has issued a statement saying Lagerfeld is not involved in the creation of new fragrance Paper Passion as was reported last week.

Stating that only beauty giant Coty Prestige develops and distributes any fragrance for the label Karl Lagerfeld, Fragner explained:

“Mr Lagerfeld refutes his implication in the launch of the perfume Paper Passion. This project, of which Mr Steidl told him about, only emanate[s] from the art books’ publisher himself.

Karl Lagerfeld, also known for owning an impressive library is ready to launch “a perfume that smells like books!”

“Paper Passion, which will be sold inside a hardcover book with the pages hollowed out to hold the flacon, will be developed with Berlin perfumer Geza Schön”.

According to Times Live, European publisher Steidl will work with Lagerfeld on this project. Steidl has distributed most of Lagerfeld’s photography books.

For everyone wondering if the lion in Bulgari’s Mon Jasmin Noir print ads was real, there’s proof now: actress Kirsten Dunst can be seen cuddling with the majestic animal in the brand’s new filmed commercial.

Wearing jewels from Bulgari’s Mediterranean Eden Collection, which was unveiled in February during Milan fashion week, Dunst jaunts around the garden of an Italian palazzo, presumably taming the wild creature with her heavenly smell.

Following the success of “Black Swan,” actor Vincent Cassel and director Darren Aronofsky have joined creative forces once again on a short film to advertise Yves Saint Laurent best-selling men’s fragrance, La Nuit de L’Homme.

US designer Diane von Furstenberg’s first perfume since 1975 will become available in October, Women’s Wear Daily reports.

Not much is known of the scent other than its launch date, but fans hope it will be just as easily wearable as von Furstenberg’s first and so far only fragrance, Tatiana.

America’s first lady in fashion had inked a deal with small cosmetics firm ID Beauty last year, which will license the fragrance as well as a beauty line and skincare.

America’s master of big-impact gowns Oscar de la Renta is readying the release of his first perfume in a decade, Esprit d’Oscar, via social media.

Thanks to his label’s ingenious “Oscar PR Girl” (who also operates a Tumblr blog), traditional media are almost entirely skipped in the promotional strategy.

The luxury brands is informing fans directly via Facebook and giving away free samples to everyone who “likes” the page in the runup to the launch mid-April.