Earlier this week Lady Gaga took to Twitter to unveil the campaign for her fragrance Lady Gaga Fame, which features tiny men crawling all over her naked body.

Now the star’s Haus Laboratories has revealed a French-art-house-inspired mini-film showcasing laboratory workers conceiving the scent.

Supermodel Freja Beha Erichsen fronts the latest beauty campaign from Valentino featuring its “Valentina Assoluto” fragrance.

Karl Lagerfeld, also known for owning an impressive library has launched in collaboration with Wallpaper magazine “a perfume that smells like books!”

The magazine asked German publisher Gerhard Steidl to work with avant-garde perfumer Geza Schoen to try and bottle that scent — while Karl Lagerfeld came on board to design the packaging and come up with the name “Paper Passion”.

Gucci has announced that Gossip Girl star Blake Lively is its latest face, with the 24-year-old American actress to appear in the campaign for new scent Gucci Première.

Influenced by old Hollywood charm and inspired by the fashion house’s couture line of the same name, Gucci Première eau de parfum features top notes of bergamot and orange blossom, a heart of white flowers and musk, and base notes such as leather and wood.

French luxury brand Dior revealed on Wednesday its new campaign shot by Tim Walker for its line of Dior Addict fragrances.

The new video stars Dutch model Daphne Groeneveld, who frolics in the streets and on the beaches of Saint Tropez in front of the lens of Jonas Akerlund.

Dolce & Gabbana enlist French model and actress Laetitia Casta as the face of its signature Pour Femme fragrance shot by Mario Testino.