Dolce & Gabbana The One Sport fragrance launch

Dolce & Gabbana has revealed the campaign images for its very first men’s sports fragrance, which goes on sale next month. Following 2008’s original The One for Men and 2010’s The One Gentlemen, the third scent in The One collection is a lighter and fresher sports scent, with notes including patchouli and cardamom, as well … Continued

Louis Vuitton confirm perfume debut

Louis Vuitton has confirmed its entrance into the realm of fragrance, with master perfumer Jacques Cavallier-Belletrud heading up the scent development. The news is significant considering the French fashion house has not marketed any perfumes since the 1920s and ’30s. It signals another expansion following the brand’s ventures into watches in 2002, fine jewelry in 2004 … Continued

Fan di Fendi Limited Editions

Fendi have released two limited edition versions of their fragrance Fan di Fendi. The first, priced at £120, is a 50ml bottle placed in a leather case with a zipper. The second luxurious, limited edition is available in a leather coffret. Fan di Fendi is found in a 1 liter size, in a flacon shaped like … Continued

Stella McCartney Launching LILY Fragrance

Stella McCartney has announced the launch of her latest fragrance, which unusually features truffle as a top note. Entitled L.I.L.Y, the perfume will launch exclusively in the UK at department store Selfridges January 26 before reaching other retailers February 15. L.I.L.Y stands for ‘Linda I Love You’, which was the nickname given by Stella McCartney’s … Continued

Repetto announces dance-inspired perfume

Repetto is the latest footwear brand to venture into the realm of fragrance, following in the footsteps of Jimmy Choo and Nine West. Launched in 1947, the French ballet shoe company’s signature ballerina pumps have become eponymous with Parisian chic across the globe, and its more recent developments into handbags and high-end accessories have proven … Continued

Chanel Iman Unveils Million Dollar DKNY Fragrance

Model Chanel Iman unveiled what has been dubbed the world’s first million-dollar fragrance bottle in New York on December 5. The 21-year-old was accompanied by bodyguards to present a specially designed version of the latest fragrance Golden Delicious at DKNY’s New York flagship store. Inspired by the New York skyline and designed by jeweler Martin … Continued

Dolce & Gabbana Velvet Collection

Dolce & Gabbana have launched the Velvet Collection, a series of six haute parfumerie scents, each inspired by various parts of Italy. The scents are a masterful mix of amber, citrus, floral, woody and spiced essences which recreate the Mediterranean mood. The names of the fragrances are: Velvet Vetiver, Velvet Patchouli, Velvet Wood, Velvet Desire, … Continued

Emily Blunt is the new face of YSL Opium

Emily Blunt is starring in Yves Saint Laurent’s F/W campaign, shot by Patrick Demarchelier, for the fashion house’s iconic Opium fragrance. Blunt, who follows in the footsteps of Kate Moss and Sophie Dahl, will “unveil a fiery, almost reckless woman with magnetic seduction, that nobody or nothing can resist.” The star said that she found … Continued

Loewe launch La Colección, exclusively at Harrods

La Colección by Loewe is “an exquisite collection of four fragrances created to reflect the elegant luxury of the house of Loewe”. The scents are named Loewe 1, 2, 3, 4 and were composed by perfumer Emilio Valeros. The new range is exclusive to Harrods for six months.

Elisa Sednaoui for Cavalli Gold

Model and actress Elisa Sednaoui will be the face of Roberto Cavalli‘s signature fragrance, which will be released in early 2012. “Elisa is self-confident and she has an amazing personality. She has got this animal side, she is enthusiastic, really sexy with a stunning body and hypnotic eyes.” “She is the woman every woman would … Continued

Meet Jean-Claude Ellena, ‘scent writer’ for Hermes

Jean-Claude Ellena is a perfumer who never wears perfume, whose tools are pen, paper and memory, and who sees his work as “nose” for the French luxury house Hermes as that of a “scent writer”. “In a perfect world, I wish perfumes were never worn at all,” smiled the 64-year-old master perfumer as he welcomed … Continued

Scarlett Johansson in “The One” for Dolce & Gabbana

Dolce & Gabbana has released a new promotional video for its The One fragrance, starring Scarlett Johansson. Directed by Jean-Baptiste Mondino, the filmed ad shows Johansson “revealing the provocative yet effortless femininity of the eternal diva.”

Loewe Aire Loco Fragrance Ad Campaign [video]

For their perfume Aire Loco which was launched in the fall of 2009, Loewe designed an advertising campaign which relies on an elaborate atmospheric build-up and a mild sense of surreal insanity.

Oscar de la Renta’s fragrance campaign

America’s master of big-impact gowns Oscar de la Renta releases his first perfume in a decade. Developed by Jean Marc Chaillan and Carlos Benaïm, the new fragrance has been named Live in Love, after the tattoo of de la Renta’s atelier director. A green floral, Live in Love, is composed of bergamot, ginger orchid, hyacinth, … Continued

Karl Lagerfeld launches new fragrance, Karleidoscope

If someone can pull it off, it’s him: German designer Karl Lagerfeld introduces an ironically self-referencing perfume next week. Launching in European Sephora stores on October 11, Karleidoscope — which comes in a kaleidoscope-shaped bottle — features notes of violet, angelica, freesia, heliotrope, patchouli, tonka bean, and benzoin. “I love to play with words, as … Continued

Freja Beha Erichsen for Valentino Valentina Fragrance

The fashion house of Valentino launches its new fragrance in September 2011. Destined to younger women, it is named Valentina. The fragrance, inspired by Rome and Italian flavors, is developed in collaboration with Puig and perfumers Alberto Morillas and Olivier Cresp. Freja Beha Erichsen stars in the fragrance’s ad, shot by David Sims, and accompanying … Continued

Mélanie Laurent for Dior’s Hypnotic Poison

Discover after the jump the new Hypnotic Poison film shot by John Cameron Mitchel (The Lady Dior Saga) and featuring Mélanie Laurent… French actress Mélanie Laurent served as a spokesmodel for Christian Dior during the Cannes film festival and is confirming her role in magazine interviews. “We [Dior and I] seduced each other for months, … Continued

Mercedes-Benz Launches Perfume For Men

German automaker Mercedes-Benz has tied up with INCC Group to create its first ever fragrance for men which is expected to be launched in early 2012. The fragrance was launched at the TFWA World Exhibition retail event held in Cannes, France and goes on sale in the first quarter of next year. Mercedes-Benz for men … Continued

Marni to launch first fragrance

Beauty giant Estée Lauder announced Wednesday that it had partnered with the Italian fashion brand for the latter’s first foray into fragrances. “Wearing Marni is like wearing a piece of art. It is an expression of individuality. Few designers can make the fashion community smile the way Consuelo Castiglioni does,” Veronique Gabai-Pinsky of Estée Lauder’s … Continued