On Friday, February 22, Dior unveiled a new ad campaign for Miss Dior directed by Sofia Coppola. The film shows actress Natalie Portman looking refined and radiant.
After sharing two teasers for its campaign, the luxury fashion house finally revealed the film directed by Sofia Coppola. As usual, Natalie Portman looks elegant in her role as a fresh and radiant Miss Dior.
In various shots, the American actress, who is wearing a Dior Couture dress by Raf Simons, is carried away by love, in keeping with the theme for the new campaign.
Sahara Noir by Tom Ford will launch at select locations in the Middle East this March before rolling out to Europe in early summer.
Tom Ford has gone on an Oriental adventure with his new frankincense-based scent, using the history and culture of the region to build an impressive new scent specially designed for the Middle East.
“Middle Eastern culture has an extraordinary appreciation for the luxurious, emotional and memorable qualities of fragrance; perfume is worn there in a way that feels very familiar to me. Sahara Noir is my interpretation of this heritage,” said Tom Ford.
The fragrance opens with bitter orange, sweet oasis grasses and Levantine cypress. The heart is composed of frankincense that is offset with cinnamon, Egyptian jamine and Moroccan rose. Sahara Noir finishes with cedar and vanilla tones.
Presented in a gold version of the classic Tom Ford fragrance bottle, the perfume is packaged in a fluted gold box. Prices are not yet available.
As summer approaches, Paco Rabanne has a new fragrance on the way. The brand will offer a sensual variation of its iconic men’s fragrance 1 Million from March 1.
The fragrance, called 1 Million Intense, has top notes of blood mandarin, cardamom, black pepper and saffron. Rose absolute, neroli and cinnamon form the perfume’s heart. The base is made up of white leather, orris root, patchouli and sandalwood. Prices start at 56 euros for a 50 ml spray.
The 2 stars of Lady Million and 1 Million – Dree Hemingway and Matt Gordon – will be back for the new campaign. The shots by Nathaniel Goldberg and the black & white video by Paul Gore were inspired by iconic Hollywood imagery, especially Goldfinger.
Lacoste has launched a fresh new light fragrance for women designed for summer. The Eau de Lacoste will roll out in retail points this spring.
Eau de Lacoste has a variety of fruity and floral notes such as white pineapple, mandarin, bergamot, orange blossom and jasmine. These are coupled with notes of sandalwood, vanilla and vetiver.
The bottle’s design features many of Lacoste’s codes, from the crocodile engraved on the bottle down to the texturized cap in the brand’s signature stitched knit.
Lacoste has chosen American actress Amy Adams as the face of this new eau de parfum. “Amy has a natural grace and modernity that both women and men admire. She captures the mood of Lacoste in a truly engaging way,” explained Antoine Delgrange, the international marketing director of P&G Prestige.
Eau de Lacoste comes in 30, 50 and 90 mL eau de parfum sprays. Prices start at €39.
Luxury fragrances are set to be the sixth-best-selling item this holiday season, moving up from eighth place in 2011, according to an annual survey of holiday purchases by consumer group NPD. Continue reading →
Australian actor Simon Baker will be the new face of an upcoming Givenchy fragrance. From spring 2013, the 43-year-old Australian, star of hit TV show The Mentalist, will feature in a poster and TV campaign for the French luxury brand. Continue reading →