Tag Archives: fragrance

Prada Candy Florale

Léa Seydoux Gets Naked for Prada

Starring Léa Seydoux, this short film by Steven Meisel was released to celebrate the Italian brand’s latest female fragrance, Prada Candy Florale, and follows on from the last Prada Candy L’Eau ad directed by Wes Anderson.

Prada Candy Florale

Seydoux was the face of Prada’s Resort/Jewels campaign in 2012 and has also starred in 2 previous fragrance adverts for the Italian fashion house.

You can also see Léa in Miu Miu’s resort 2014 campaign alongside Adele Exarchopoulos.

Suite at the Mandarin Oriental Paris

Scent Branding in the Hotel World

Suite at the Mandarin Oriental Paris

Just as real estate agents suggest baking cookies to make potential buyers feel at home, more and more hotels are using the same concept to fill their lobbies with signature scents developed exclusively for their brand.

In the hotel industry, the strategy is known as “scenting,” an extra-sensory marketing strategy that’s meant to attach certain smells to brands, drive loyalty, and make people feel at home.

Just as certain smells will transport people back to their childhood, hoteliers are leveraging this powerful memory-maker to connect certain fragrances to their brand.

The latest luxury hotel to develop its own scent is the Thompson Chicago, which collaborated with scentmakers 12.29 in New York to come up with its own custom scent, ‘Velvet,’ inspired by the hotel’s signature colors black and aubergine, and textures like leather and velvet.

“The vision was sinking into a worn-in leather chair in the lounge with a glass of scotch. Warm, inviting, comfortable, sexy and modern,” said sisters Dawn and Samantha Goldworm of 12.29 in an interview on the hotel blog.

Similarly, when guests walk into the Gramercy Park Hotel in New York, they’re greeted with the warmth of wood and leather scents which are bottled in $90 room sprays and $150 candles.

Over at Le Méridien, the signature olfactory logo was developed by Le Labo in New York, helmed by two French men who bottled the scent of old paper, leather, wooden shelves and an old copy of Le Petit Prince.

The connection: Le Méridien was originally founded by Air France while the author of “The Little Prince,” Antoine de Saint-Exupéry, was also a pilot, pointed out a Travel + Leisure article.

The Westin’s signature scent is White Tea and the Mandarin Oriental takes inspiration from its signature Mandarin Blossom Tea.

And luxury boutique hotel Dukes St. James in London pipes the smell of the “English countryside” throughout the rooms with scents of hyacinth and bluebells.

 

Keira Knightley 2014

Keira Knightley Stars in New Chanel Ad (Video)

Keira Knightley 2014

Keira Knightley returns as the mysterious and glamorous face of the Coco Mademoiselle scent, a role she has played since 2007.

Russian actor Danila Kozlovsky plays the lovestruck hunk this time around, chasing Knightley around some glamorous Parisian parties and riverside locations to the sounds of The Zombies’s 1964 track “She’s Not There.”

“Nobody can quite capture her. She’s kind of there, but she’s sort of playing with him,” Keira explains in a behind-the-scenes interview (below).

Bafta-winning director Joe Wright is a regular collaborator, the Hollywood actress having first worked with him on Wright’s “Pride & Prejudice” (2005) and follow-up hit “Atonement” (2007).

The ad is set to hit TV screens on Friday, March 21 and the brand is also releasing a 900ml bottle of the scent available upon request for €4,365.

pharrell williams comme des garcons

Comme des Garçons x Pharrell Williams

pharrell williams comme des garcons

Pharrell Williams has teamed up with Comme des Garçons to create a new fragrance for men and women called “Girl”.

“This is the first time we have created a fragrance for a musician and I can think of no greater talent and no greater gentleman to have done this with,” explained Adrian Joffe of Comme des Garçons. “Pharrell knew exactly what he wanted the perfume to smell like right from the beginning,” he added.

Pharrell was excited about the collaboration: “As one of my favorite designers once said, ‘Comme des Garcons is your favorite designers’ favorite designer… the top of the top, the best of the best.'”

Stay tuned, more information will be released this spring before the exclusive fragrance hits stores in September 2014.

karl lagerfel fragrance

Karl Lagerfeld unveils new fragrances

The Karl Lagerfeld fragrances ad campaign

KARL LAGERFELD finally lifted the veil on his highly awaited debut fragrance line with an event in Paris.

The women’s scent was created by Christine Nagel and Serge Majoullier, who explained: “creating a fragrance for Karl Lagerfeld is translating a whole universe of fabrics, sophisticated cuts, textures, strong values and images.”

The “olfactive fabric” opens with lemon and peach, working its way to a heart of rose, magnolia and plumeria with basenotes of musk, amber and woods.

The men’s fragrance was concocted by Jean-Christophe Hérault, who described how he had translated Karl’s “Black and White emblematic colors into a contrast of expressive and sensual raw materials.”

The juice opens with lavender and mandarin zest, developing a crisp heart of apple and violet leaves, with a sandalwood and amber drydown.

The line will be available exclusively at Galeries Lafayette and BHV Marais in Paris and in Karl Lagerfeld boutiques.

Miss Dior Blooming Bouquet campaign

Miss Dior Blooming Bouquet, The Film

French fashion brand Dior has revealed a behind-the-scenes video for the campaign of its new springtime fragrance, Miss Dior Blooming Bouquet, a softer version of Dior’s iconic fragrance.

Moving between black and white footage and color scenes, the campaign shot by Sofia Coppola puts the emphasis on signature Dior themes, as well as the inspiration for the scent. As in the house’s fashion and couture lines, flowers, which Christian Dior himself had a particular fondness for, are omnipresent.

Natalie Portman radiates charisma in a sumptuous flowering dress by Dior Haute Couture, designed by Raf Simons, and a natural makeup look.

In this behind-the-scenes peek, we get a glimpse of her taking various poses on the legendary staircase in the house’s storied location at 30 avenue Montaigne in Paris while the song “La Vie en rose” plays.

Miss Dior Blooming Bouquet features peony at its heart. This floral note is complemented by Sicilian mandarin essence and rose essence. The composition also gets some depth from white musk.

Miss Dior Blooming Bouquet campaign

La Panthere by Cartier

Cartier Launches La Panthère Fragrance

Long a symbol of the Cartier brand, the panther served as a source of inspiration for the luxury house’s latest perfume.

La Panthere by Cartier

Created by Cartier nose Mathilde Laurent, La Panthère is centered around gardenia, whose floral character will contrast with notes of musk and chypre.

The bottle features an inner layer, within transparent glass, that reveals a cubist panther’s head.

Erin Wasson has been chosen as the face of La Panthère, appearing in a campaign video shot by Sean Ellis and a print campaign by Peter Lindbergh.

The eau de parfum will be available beginning March 15. Prices: €59 for 30 ml, €84 for 50ml and €105,50 for 75ml.

Supermodel Georgia May Jagger

Georgia May Jagger for Mugler?

Thierry Mugler may have chosen Georgia May Jagger as the star of a future campaign for its Angel fragrance, according to a rumor reported by Women’s Wear Daily.

Supermodel Georgia May Jagger

The rumor could prove to be true, as Georgia May Jagger attended the second performance of the designer’s show — Mugler Follies — at the Comédia in Paris in December.

Jagger, who is highly in demand at the moment, could become the eighth brand ambassador for the fragrance in the star-shaped bottle. If this is the case, she will be following in the footsteps of her mother, Jerry Hall, who represented the fragrance in the late 1990s.

Eva Mendes is the current face of Angel. Her contract is set to expire in 2014.

 

La Purete For Him

Holidays: sophisticated fragrance gift sets for him

Each year, honoring a long-standing Christmas tradition, perfume makers present their star fragrances in exceptionally enticing gift sets. In 2013, these brands are emphasizing elegance and masculinity, presenting boxes in black, white and grey containing luxurious male fragrances and skincare products.

Tome 1 – La Pureté For Him by Zadig & Voltaire

For this holiday gift set, the French ready-to-wear brand stayed true to the literary theme used in the standard packaging for the fragrance.

Printed with the iconic Zadig & Voltaire cupid, this boxed set contains two book-shaped containers: one concealing a Zadig & Voltaire T-shirt and the other a 50mL Tome 1 La Pureté For Him eau de toilette.

The fragrance opens with bergamot and orange blossom notes, rounded out by a musk and sandalwood accord. Price: €47 (around $64).

La Purete For Him

Boss Bottled by Hugo Boss

In addition to a generous 100mL Boss Bottled eau de toilette spray, this latest gift set from the German brand contains a stick of deodorant made with the signature fragrance.

Last but not least, the white and silver box also contains a grooming kit, with all of the tools a man needs to keep his nails in tip-top shape. Price: €67.50 (around $91).

Boss Bottled by Hugo Boss

Armani Code by Giorgio Armani

Launched nearly a decade ago, this fragrance has become a contemporary classic, and Giorgio Armani presents a unique and elegant gift set each holiday season. While last year’s edition came in red, the 2013 Armani Code gift set comes in a refined pale grey box calling to mind brushed steel.

The set contains a 75mL eau de toilette as well as a shower gel and an aftershave balm with the sexy masculine fragrance. Price: €71.50 (around $97).

Spicebomb by Viktor & Rolf

The only men’s fragrance from the famous Dutch designer duo, Spicebomb, is available in a minimalist gift set this season.

The grenade-shaped bottle of eau de toilette comes in a matching grey box, complete with a matching black horizontal label, along with a shower gel and an aftershave balm. Price: €81 (around $110)

ck one by Calvin Klein 2013

ck one by Calvin Klein

For the holidays, the American brand has presented a gift set based on its classic unisex fragrance in an elegant, striped silver box.

Rather than with accompanying toiletries, the 100mL eau de toilette spray comes with a pale grey and white belt, in a standard size, with ck one engraved on the buckle. Price: €55 (around $75)

Versace Bright Crystal Absolu campaign

Versace reveals Bright Crystal Absolu

Versace Bright Crystal Absolu campaign

The Italian brand is launching a new female fragrance which updates 2006 juice Versace Bright Crystal. The scent was concocted by Alberto Morillas, the nose behind the original Versace Bright Crystal.

Bright Crystal Absolu comes in a bright fuchsia glass bottle with an elegant jewel-like cap, and a box with a classic Versace patterned design. The scent opens with bright yuzu and pomegranate notes, with a floral and raspberry heart, and a musky drydown with deep acajou wood.

The fragrance is hitting the shelves now in Italy, and will roll out in Europe and North American in time for Valentine’s Day. It should then start to appear in the rest of the world throughout the remainder of 2014. The eau de parfum will be available in two sizes, 50 ml (€75.50) and 90 ml (€98.50).

The advertising campaign was shot by Peruvian fashion legend Mario Testino and features South African model and Victoria’s Secret Angel, Candice Swanepoel.

Dior Golden Christmas

Dior releases ‘Golden Christmas’ video

Christian Dior has released a new holiday beauty video celebrating the magic of this time of year.

Set at “Versailles, the night before Christmas,” the latest beauty film from Christian Dior sees the French luxury brand showing off its Dior Holiday Collection, a collection of warm gold, frozen pearl and pink colors alongside some of the brand’s best loved fragrances.

The magical displays of light begin when a falling star comes to life, and weaves its way through the corridors of the Château de Versailles, illuminating rooms, fountains and gardens, and even bringing the perfume bottle-shaped topiary to life.

Finally the little star settles in a giant bottle of the brand’s J’adore fragrance.

Burberry Body Gold

Burberry dresses Body fragrance in gold this season

Burberry Body Gold

Just in time for the holidays, the British brand has presented a limited edition of Burberry Body, the women’s fragrance first launched in 2011. The perfume’s multi-faceted transparent glass flacon has been decorated with a gold and bronze patina for a glamorous and refined look.

The composition of the perfume remains unchanged in this Burberry Body Gold limited edition.

The fragrance opens with green absinthe, freesia and peach notes, combined with a rose, iris and sandalwood accord. The base notes include cashmeran, amber and white musk. Price: $98 for 60mL.

Sofia Coppola for Marc Jacobs

WATCH: Sofia Coppola for Marc Jacobs

Sofia Coppola for Marc Jacobs

“Best friends make magic together: our dearest Sofia Coppola will be directing the Daisy TV ad campaign this Fall!” announced the brand via Twitter back in September.

Now Marc Jacobs has released a 20-second clip of the collaboration. Be warned: if you’re already missing the Northern Hemisphere summer, then this fresh new film for the Daisy by Marc Jacobs scent will really tug on your heartstrings.

Featuring a baby-faced fair maiden, dressed in a white baby-doll dress and wandering through a summer meadow with a handful of daisies, the 20-second-long clip carries all the hallmarks of Coppola’s dreamy, handheld camera aesthetic.

La Tentation de Nina

Nina Ricci x Laduree

La Tentation de Nina

Nina Ricci teamed up with Ladurée to create a tempting duo: a fragrance inspired by the brand’s signature macarons, and a macaron inspired by the subtle and intricate aromas of luxury perfume.

Over several months, professional nose Olivier Cresp, the creator of the Nina fragrance line, worked hand in hand with Vincent Lemains, head pastry chef at Ladurée, to create a perfect mirror harmony between the eau de toilette and its dedicated macaron.

This fruity floral essence combines Italian bergamot and grapefruit with Bourbon vanilla, white musk and sandalwood, complemented by a macaron accord, characterized by raspberry, almond, lemon and Bulgarian rose absolute notes. The latter accord is also found in the flavors of the matching Ladurée macaron, which also bears the name “La Tentation de Nina.”

The Nina Ricci eau de toilette will be available from January 20 in select perfume shops (prices start at €58 for 50mL); the matching macarons will be available at Ladurée’s boutiques worldwide.

Street of Dreams

WATCH: Martin Scorsese for Dolce & Gabbana

Street of Dreams

Martin Scorsese‘s new commercial for Italian luxury brand Dolce & Gabbana has just been unveiled.

The Academy Award winning director has enlisted some A-list talent for his new Dolce & Gabbana The One ad, shot in black and white, and inspired by the golden days of Italian cinema.

Driving a vintage Alfa Romeo convertible through a strangely deserted New York City dawn, Matthew McConaughey and Scarlett Johansson star in the film, the first time that the two faces of the men’s and women’s fragrances have been united for a Dolce & Gabbana campaign.

Titled “Street of Dreams,” the 2-minute 35-second clip sees McConaughey’s character pick up Scarlett Johansson’s blonde beauty, before the pair shoot pithy lines at each other about love and life in the spotlight, and then romance each other on a rooftop.

According to the brand it’s “an epic story of the power of love and the power of dreams.” While we might not go quite that far, it’s still a stylishly shot and beautifully acted short film.

Miller Harris Perfumer Library collection

Miller Harris launches the Perfumer’s Library

Miller Harris Perfumer Library collection

The luxurious London-based fragrance company is launching a new set of core scents designed to be mixed and matched.

Le Jasmin, Tuberosa, Veti Vert, La Feuille, and Verger, the five scents which make up the ‘Perfumer’s Library’ collection, were each inspired by a different year in perfumier Lyn Harris’s development.

The collection encompasses two decades of Harris’s pioneering work in the fragrance industry, bringing back natural and traditional ingredients to her concoctions, which are inspired by shifting seasons and varied elements from the natural world.

First up, Le Jasmin is a dewy white floral with fresh Sicilian lemons and bergamot notes. The feminine Tuberosa honors the classic tuberose flower, while Veti Vert is masculine, French and fresh. La Feuille is a fruity, green chypre secent, while Verger was inspired by the crisp, earthy smells of an orchard.

Priced at £195 (approx $315) for each 100ml bottle, the ‘Perfumer’s Library’ collection by Miller Harris is set to launch on November 1.

chanel no5 bath oil

Chanel launching new No. 5 bath products

chanel No5 bath products

Chanel has released a range of bath products based on its iconic No. 5 fragrance. The French luxury brand will launch No. 5 foaming bath, cleansing cream and bath soap this October 8.

Launched in 1921 by Gabrielle “Coco” Chanel, the iconic perfume is already available in a range of different body products, including lotions, a body milk, and even a deodorant.

Giving loyal No. 5 wearers a few more ways to enjoy the classic essence, Chanel is introducing a new range of products for use in the tub. The foaming bath (€47 for 200mL) transforms into a delicate mousse upon contact with the bath water. There is also a cleansing cream for use in the shower or the bath (€44 for 200mL) and a bath soap (€25 for 150g) based on the fragrance.

Finally, Chanel is also offering a special limited edition of its Intense Bath Oil with the No. 5 formula for a highly aromatic and moisturizing soak (€75 for 250 mL).

Chanel intense bath oil

Lancome La Vie est Belle

Lancôme teams up with Baccarat

Lancome La Vie est Belle

For an ultra-limited edition of its women’s fragrance, Lancôme called upon Swiss music box maker Reuge and French crystal maker Baccarat to design an exquisite box.

The La Vie est Belle bottle in this collector’s edition is presented beneath two glass bell jars within a handcrafted music box, surmounted by a miniature crystal chandelier.

Reuge produced the music box exclusively for the occasion. When the button on the front is pressed, the box plays “Beautiful Days” by Venus, the theme music from the La Vie est Belle campaign featuring Julia Roberts.

Baccarat provided the crystal chandelier suspended from the top of the box. Made up of 133 crystal drops and 48 crystal tubes, this detail is a nod to the various chandeliers seen in the film campaign.

Only 15 of these pieces will be made available worldwide. Each element of the Edition Féérique was created by hand, meaning that each of the 15 boxes required 120 days of work to produce.

This luxury edition of La Vie est Belle will be available at the Lancôme Institut, the brand’s spa in Paris, from November 15.

In the meantime, visitors to the Sephora store on the Champs-Elysées in Paris will be able to see the box from October 28. The price of this exclusive piece is available only upon request.

Prada Luna Rossa Extreme AD

Prada unveiling new men’s scent

Prada Luna Rossa Extreme

Luna Rossa Extreme is the second fragrance inspired by Prada’s America’s Cup sailing team Luna Rossa, following on from the namesake scent, which was released in 2012.

Concocted by Givaudin nose Daniela Andrier (who also created Prada’s Candy perfume and has mixed the upcoming Bottega Veneta men’s fragrance), Luna Rossa Extreme features a rich amber heart, surrounded by a mix of black pepper, bergamot, labdanum, juniper, vanilla and lavender.

The scent will hit retail stores in the UK and Germany on September 16 and the rest of Europe before the end of the month. Luna Rossa will then appear in stores in Asia and the Middle East before the end of the year, before launching in the USA in January 2014.

Jawbone designer Yves Behar created the packaging, which features imagery of Prada’s futuristic Luna Rossa AC72 catamaran. The boat recently sailed in the Louis Vuitton Cup competition in San Francisco.

Luna Rossa Extreme is the second fragrance inspired by Prada’s America’s Cup sailing team Luna Rossa, following on from the namesake scent, which was released in 2012.

You’ll be able to get your hands on a 50 ml eau de parfum (€66) as well as a 100 ml bottle (€91). Check out below a video of the Luna Rossa boat and her Prada wearing team here.

ON THE DOCKS

Jean Paul Gaultier teases new fragrance ad

Jean Paul Gaultier has released a teaser of its latest romantic fashion film for its his & hers scents.

“On the Docks” is set to be released on September 26, but the brand has released a short clip giving a taste of the latest, lavishly shot Jean Paul Gaultier fragrance film.

The latest star to don Gaultier’s famous blue and white striped Marinière top is model Jarrod Scott. The Australian made waves earlier this year with a full frontal nude shoot for Vogue Hommes International.

Alongside Scott is lingerie-clad Dutch model Rianne ten Haken. The 26-year-old explains her idea of desire as a mysterious and powerful force: “You don’t know why you want it, and why you want it so bad. But there’s something magical about it… That’s why it’s so interesting.”

The film has been directed by British filmmaker Johnny Green, the man behind recent advertising spots for Hennessy and Mercedes, and looks suitably dark, brooding and romantic for Mr. Gaultier.

The brand will be building excitement on Twitter with a #JPGonthedocks hashtag ahead of the release at the end of the month. We can’t wait to see what the final version looks like.