Tag Archives: fragrance

Dior Homme Genesis

WATCH: Dior Homme Genesis, The art of creation

Dior Homme Genesis

Genesis: this is the title of the latest video by Maison Dior that tells about the creative process behind the iconic .

Described by Dior as “a black and white voyage of hypnotic beauty,” and with a sumptuous soundtrack by Son Lux, this short fragrance film is an almost synesthetic treat for the eyes and ears.

Harrods Salon de Parfums

Harrods launches Salon de Parfums

Harrods Salon de Parfums

London department store  has opened a new fragrance haven featuring some bespoke treats for perfume fans.

The Salon de Parfums opened this month on the store’s sixth floor and the space contains eleven brand boutiques showing off the ranges of some of the world’s finest fragrance labels: Kilian, Chanel, Clive Christian, Creed, Dior, Ex Nihilo, Guerlain, Henry Jacques, Roja Dove Haute Parfumerie, Tom Ford and Xerjoff.


There’s a fragrance gallery including world exclusive brands like Thomas Kosmala, Liquides Imaginaires and Dead of Night, as well as further special perfumes from Dolce & Gabbana, Elie Saab and Bond No.9.

The boom in fine and niche fragrances (which this week saw Estée Lauder purchase Le Labo) drove the concept behind the space: “a growing appreciation for fine fragrance and a greater interest in individuality inspired us to develop a unique perfumery concept,” explained Mia Collins, head of beauty at Harrods.


The Salon de Parfums is also the exclusive stockist of the ‘No1 Passant Guardant’ fragrance by perfumer Clive Christian; it retails at £143,000 (approx $230,000), making it the world’s most expensive scent.

Santal 33 travel set from Le Labo

Estee Lauder buying fragrance company Le Labo

Santal 33 travel set from Le Labo

Estee Lauder said Wednesday that it agreed to acquire upscale fragrance brand Le Labo, which it said complements its portfolio of beauty brands.

Founded in 2006 by Fabrice Penot and Eddie Roschi, Le Labo now has its own stores in New York, London, Paris, Los Angeles, San Francisco, Tokyo and Hong Kong, with additional counters around the world.

The brand has sustained the early buzz surrounding its scents with lines of body care, candles, and limited edition fragrances called “City Exclusives” available in select boutiques.

The company will join a portfolio of high-end  companies including MAC, Tom Ford, Bobbi Brown and Jo Malone.

It’s part of a wider interest in niche scents that has seen the growth of the market over the past few years. In 2012, market research experts NPD Group noted 19% yearly growth in the ‘Jewelry & Niche Fragrance’ category compared with 7% growth for classic ‘Designer’ scents.

Gisele Bundchen and Michiel Huisman

Watch The Beautful New Chanel No 5 Film

Gisele Bundchen for Chanel No5

After two days of teasing, the brand has finally released Baz Luhrmann’s new  campaign film in its entirety.

Following the photos, teaser and making of video shared earlier this week, the complete Chanel No. 5 advertising film has hit the internet.

Baz Luhrmann, who made waves in 2004 with his short film starring Nicole Kidman for the same fragrance, directed  and Dutch actor Michiel Huisman in this latest video.

In “The One That I Want,” Gisele Bündchen plays an active and modern woman. A surfer, a mother and a model, she is above all else a woman in love, who is willing to stop at nothing to be with the object of her affection.

Gisele Bundchen and Michiel Huisman

The video is soundtracked by the eponymous song from “Grease,” in a cover by Lo-Fang.

As an added bonus, Chanel has also released a second video on the making of the new campaign video, titled “The Film Behind the Film.”

Simultaneously with the new video, Chanel has revealed several new photos of Bündchen as the new face of the No. 5 fragrance.

Gisele Bundchen plays a model


jadore dior 2014

Dior J’adore – “The future is gold” [VIDEO]

jadore dior 2014

 has unveiled the latest campaign for the brand’s J’adore fragrance, which again features Charlize Theron, and directed by Jean-Baptiste Mondino.

In the advert, which is soundtracked by London Grammar’s “Hey Now” (J’adore Dior Remix by The Shoes), the actress delivers the words: 

‘A new world, every hope is possible. The future is bright, the future is gold, the future is woman.

The past can be beautiful, a memory, a dream, but it’s no place to live, make your own story, and now it’s the time.

The only way out is to the light. But it’s not heaven, it’s a new world.

The future is gold, J’adore Dior.’

Bottega Veneta Knot scent

Bottega Veneta releases Knot fragrance

Bottega Veneta Knot scent

At the end of July, Bottega Veneta celebrated its famous clutch bag, The Knot, with a pop-up exhibition in Saint Tropez, and now it has unveiled a new fragrance in honor of the bag.

The scent, also named Knot, was inspired by the Italian Riviera as well as the expensive red carpet accessory.


Presented in a minimalist clear gold glass flacon with a metal knot detail on the top, the fragrance was mixed by Daniela Andrier, who also created last year’s Pour Homme scent for the brand with Antoine Maisondieu.

It opens with mandarin, orange blossom and neroli, over a floral heart of rose and peony. The drydown arrives with pairing of musk and tonka bean.


The campaign features Australian model and regular Christian Dior muse Julia Nobis and was shot by American photographer David Armstrong.

The scent was released September 1 and will be available in Bottega Veneta fragrance locations. The eau de parfum spray comes in three sizes — 30ml for €65, 50ml for €92 and 75ml for €110.

My Burberry campaign

Cara Delevingne and Kate Moss Cuddle for Burberry

Burberry has released a new scent for women, My Burberry, and has chosen to advertise for it by bringing together Kate Moss and Cara Delevingne.

The campaign was devised by Christopher Bailey and features Kate Moss and Cara Delevingne together for the first time, shot by Mario Testino.


The new women’s fragrance is being launched with a unique, bespoke campaign that allows fans to make their My Burberry bottle their own.

My Burberry campaign

After recent monogramming successes including customizable ponchos, customers can now personalize their fragrance bottle with up to three initials. The service will be available online and in select Burberry stores.

You will be able to interact with the campaign using your smartphone, with digital billboards set up to project giant My Burberry bottles with your initials.

My Burberry campaign ad campaign

In the UK, TV viewers can create their own version of the ad campaign, which you can watch on Channel 4’s on demand service, 4OD.

The commercial is soundtracked by a version of the soul classic “I Put A Spell On You” performed by British musicians Jeff Beck and Joss Stone.

tom ford black orchid

Cara Delevingne Goes Naked For Tom Ford

tom ford black orchid

The 22-year-old beauty appears in a new campaign for Tom Ford’s Black Orchid Fragrance, which was released to the world on Wednesday.

Shot by Mario Sorrenti,  appears naked, basking in dark water and surrounded by floating orchids.

Launched in 2006, Black Orchid is available in 50ml and 100ml formats for $112 and $159 respectively.

Karlie Kloss Coco Noir

Karlie Kloss fronts campaign for Coco Noir by Chanel

Karlie Kloss Coco Noir

Karlie Kloss has just joined Chanel as the latest spokesmodel for the Coco Noir fragrance. In a photograph taken by Sølve Sundsbø, the supermodel’s face is silhouetted against a dark backdrop next to the Coco Noir flacon.


Karlie Kloss for Coco Noir

This is the first time that Kloss has fronted a Chanel campaign, although she has walked the runway for the brand in the past.

Boss Ma Vie

Gwyneth Paltrow fronts new campaign for Boss Ma Vie

Following on from Boss Nuit and Boss Jour fragrances, Jason Wu, Artistic Director for BOSS Womenswear, has unveiled the latest Hugo Boss women’s scent, Boss Ma Vie, with a new campaign fronted by Gwyneth Paltrow.

Wu dressed Paltrow in slick tailoring for the campaign shots and film.

“The BOSS woman is about success and powerful femininity and those are the qualities that I see very much in Gwyneth Paltrow,” he explained.


The fragrance, mixed by Will Andrews at P&G Prestige, opens with cactus blossom for a shot of fresh green energy.

Boss Ma Vie

The heart blends pink freesia and jasmine petals with delicate rose bud, before it rounds out with a cedarwood drydown. The bottle comes in a pink shade chosen by Wu, with a precision cut crystal lid and a gold band.

The Boss Ma Vie Pour Femme Eau de Parfum is available in 30ml (€46), 50ml (€66), and 75ml (€86) sizes, with a 200ml Shower Gel (€29), 200ml Body Lotion (€32) and a 150ml Deodorant (€29) also on sale.

Stella by Stella McCartney

Lara Stone fronts sensual Stella campaign

Stella by Stella McCartney

Dutch supermodel Lara Stone is the face of Stella in this very sensual campaign, shot by the fashion photography duo Mert and Marcus.

First launched in 2003, the first fragrance from Stella McCartney is getting a facelift. The iconic purple flacon now comes in a new polka dot box.

“Stella is a celebration of women, and Lara is the perfect representation,” said  of the perfume’s new spokesmodel.

Lara Stone Stella

“She brings the ideas of the fragrance alive, in an honest way, she is a modern woman who is approachable and sensual at the same time.”

Stella Eau de Parfum is available in 30ml, 50ml and 100ml flacons.

Chloe Love Story Ad

Clémence Poésy embodies Chloé’s Love Story

Chloe Love Story Ad

Clémence Poésy is once again the face of a  fragrance. The brand has revealed more details about its newest scent, Love Story, including a campaign image.

Having been announced as the face of Love Story back in March, Clémence Poésy helped launch the fragrance at a rooftop party in Paris this week.

Chloe Paris rooftop party

The Love Story bottle is inspired by the “love locks” that line Paris’s Pont des Arts, while the fragrance mixes notes of neroli, orange blossom, jasmin stephanotis and cedar.

Chloe Love Story

Love Story eau de parfum will roll out starting on August 25. Prices: €56 for 30ml, €82 for 50ml and €99 for 75ml.

Fragrances bar

The ‘Fragrances’ bar at the Ritz-Carlton, Berlin

Fragrances bar

The Ritz-Carlton, Berlin is offering a new drinks experience based on fragrances and memories, “the first bar dedicated to the art of cocktails in combination with the world of perfume and aromas.”

Fragrances from Giorgio Armani, L’Artisan Parfumeur and Annick Goutal, Yves Saint Laurent and Guerlain were used as a jumping-off point for the hotel’s bar manager Arnd Heissen, who created the concept.

Fifteen of the cocktails are arranged as an exhibit with their ingredients and spirits on display. And the presentation of the drinks is equally creative, incorporating a range of appropriated objects including bird houses, a wooden shrine and a meter-long bamboo stick.

Fragrances bar Ritz Carlton Berlin

There are also matching snacks so the ‘Macaron Énorme’ with vanilla and raspberries is paired with the ‘Signorina’, a cocktail inspired by the fragrance of the same name by Salvatore Ferragamo.

Along with perfume house Frau Tonis Parfum the hotel is also offering a Luxury Perfume Weekend with a fragrance workshop, champagne, canapés and exotic fruits in the perfumery at Checkpoint Charlie, and more of Heissen’s cocktails in the evening. A heady mix, we’re sure!

Fragrances bar Ritz-Carlton Berlin

Jimmy Choo Man

Jimmy Choo announces first fragrance for men

Jimmy Choo Man

Jimmy Choo has unveiled the first details of its debut men’s fragrance, Man, coming in August.

Jimmy Choo’s men’s shoe collection first launched in 2011 and has grown into a plethora of leather goods and other accessories inspired by the idea of a Mayfair playboy. That same year the brand introduced the Jimmy Choo Eau de Parfum, its first fragrance for women.

Now, three years later the brand has unveiled its debut scent for men. “I see fragrance as another accessory; I wanted to create something that would be an object of desire for the Jimmy Choo Man enhancing his independent spirit and complementing his effortless sense of style,” explained Sandra Choi, Creative Director Jimmy Choo.


Jimmy Choo Man advertising campaign

Blended by perfumer Anne Flipo (who has previously created scents for Givenchy, YSL and Paco Rabanne), Jimmy Choo Man opens with lavender, developing a heart of pineapple leaf and finishing with a drydown of patchouli.

“We used the finest part of the patchouli for the most sophisticated of signature fragrances,” added Flipo.

The juice will hit stores in August in a bottle shaped to resemble a traditional antique hip flask with metallic detailing and a leather cap. Prices will range from €42 for a 30ml spray up to €77 for 100ml version.

Vivienne Westwood Sunny Alice

Sunny Alice by Vivienne Westwood

Vivienne Westwood Sunny Alice

Vivienne Westwood has unveiled its annual limited edition summer fragrance, which is none other than the fourth variation on the iconic perfume Alice.

Cheerfully titled Sunny Alice, the new perfume consists entirely of scents associated with the seaside, sunshine and sandy beaches.

The pale yellow essence combines notes of tropical flowers, mandarin and pink peppercorn with frangipani and jasmine blossoms. Amber, sandalwood and vanilla dominate the base notes.

The limited edition fragrance Sunny Alice is available now in select department stores. Price: €65 (around $90) for 75ml.

David Genat for Montblanc Emblem

Montblanc presents new men’s fragrance

David Genat for Montblanc Emblem

 has presented a new men’s fragrance designed to symbolize the elegance and prestige associated with the Montblanc name.

With this latest fragrance, Montblanc pays homage to its history and particularly to its iconic white star emblem, which was designed to symbolize the snow-covered peak of Europe’s highest mountain.

Developed by Sonia Constant, Emblem is characterized by notes of grapefruit cardamom and clary sage, accented with black and pink peppercorn, violet leaf and cinnamon. Woody aromas and ambroxan form the base notes.

David Genat will be the face of Emblem, with fashion photographer Peter Lindbergh highlighting the model’s charisma and elegant style in a black and white campaign. Montblanc’s Emblem is priced at €75 for 100ml.

Prada Candy Florale

Léa Seydoux Gets Naked for Prada

Starring Léa Seydoux, this short film by Steven Meisel was released to celebrate the Italian brand’s latest female fragrance, Prada Candy Florale, and follows on from the last Prada Candy L’Eau ad directed by Wes Anderson.

Prada Candy Florale

Seydoux was the face of Prada’s Resort/Jewels campaign in 2012 and has also starred in 2 previous fragrance adverts for the Italian fashion house.

You can also see Léa in Miu Miu’s resort 2014 campaign alongside Adele Exarchopoulos.

Suite at the Mandarin Oriental Paris

Scent Branding in the Hotel World

Suite at the Mandarin Oriental Paris

Just as real estate agents suggest baking cookies to make potential buyers feel at home, more and more hotels are using the same concept to fill their lobbies with signature scents developed exclusively for their brand.

In the hotel industry, the strategy is known as “scenting,” an extra-sensory marketing strategy that’s meant to attach certain smells to brands, drive loyalty, and make people feel at home.

Just as certain smells will transport people back to their childhood, hoteliers are leveraging this powerful memory-maker to connect certain fragrances to their brand.

The latest luxury hotel to develop its own scent is the Thompson Chicago, which collaborated with scentmakers 12.29 in New York to come up with its own custom scent, ‘Velvet,’ inspired by the hotel’s signature colors black and aubergine, and textures like leather and velvet.

“The vision was sinking into a worn-in leather chair in the lounge with a glass of scotch. Warm, inviting, comfortable, sexy and modern,” said sisters Dawn and Samantha Goldworm of 12.29 in an interview on the hotel blog.

Similarly, when guests walk into the Gramercy Park Hotel in New York, they’re greeted with the warmth of wood and leather scents which are bottled in $90 room sprays and $150 candles.

Over at Le Méridien, the signature olfactory logo was developed by Le Labo in New York, helmed by two French men who bottled the scent of old paper, leather, wooden shelves and an old copy of Le Petit Prince.

The connection: Le Méridien was originally founded by Air France while the author of “The Little Prince,” Antoine de Saint-Exupéry, was also a pilot, pointed out a Travel + Leisure article.

The Westin’s signature scent is White Tea and the Mandarin Oriental takes inspiration from its signature Mandarin Blossom Tea.

And luxury boutique hotel Dukes St. James in London pipes the smell of the “English countryside” throughout the rooms with scents of hyacinth and bluebells.


Keira Knightley 2014

Keira Knightley Stars in New Chanel Ad (Video)

Keira Knightley 2014

Keira Knightley returns as the mysterious and glamorous face of the Coco Mademoiselle scent, a role she has played since 2007.

Russian actor Danila Kozlovsky plays the lovestruck hunk this time around, chasing Knightley around some glamorous Parisian parties and riverside locations to the sounds of The Zombies’s 1964 track “She’s Not There.”

“Nobody can quite capture her. She’s kind of there, but she’s sort of playing with him,” Keira explains in a behind-the-scenes interview (below).

Bafta-winning director Joe Wright is a regular collaborator, the Hollywood actress having first worked with him on Wright’s “Pride & Prejudice” (2005) and follow-up hit “Atonement” (2007).

The ad is set to hit TV screens on Friday, March 21 and the brand is also releasing a 900ml bottle of the scent available upon request for €4,365.

pharrell williams comme des garcons

Comme des Garçons x Pharrell Williams

pharrell williams comme des garcons

Pharrell Williams has teamed up with Comme des Garçons to create a new fragrance for men and women called “Girl”.

“This is the first time we have created a fragrance for a musician and I can think of no greater talent and no greater gentleman to have done this with,” explained Adrian Joffe of Comme des Garçons. “Pharrell knew exactly what he wanted the perfume to smell like right from the beginning,” he added.

Pharrell was excited about the collaboration: “As one of my favorite designers once said, ‘Comme des Garcons is your favorite designers’ favorite designer… the top of the top, the best of the best.'”

Stay tuned, more information will be released this spring before the exclusive fragrance hits stores in September 2014.