Tag Archives: fragrance

Proenza Schouler

Proenza Schouler to make first foray into fragrance

Proenza Schouler

American fashion label Proenza Schouler will be launching its first perfume with L’Oréal.

Under a new, long-term licensing agreement with the beauty giant, Proenza Schouler will create and develop fine fragrances bearing its brand name.

Proenza Schouler will join a part of the division that also houses Viktor & Rolf, Diesel, Maison Margiela and Cacharel.

Sisley presents its newest fragrance “Soir d’Orient”

 has unveiled its latest fragrance, Soir d’Orient (“Oriental Night”) which is directly inspired by the warmth and mystery of Andalusia, a Southern region of Spain where the culture was fundamentally influenced by the Arabs who ruled the land for over 500 years.

More than simple summer night stroll through Andalusia, this unisex variation of Sisley’s iconic Eau du Soir takes us to a gothic palace in Seville, dating back to the 13th century, where oriental and western cultures intermingle.

It’s not surprising then that this floral and spicy fragrance exudes notes from both of these geographical areas, starting with Italian lemon, Iranian galbanum and a saffron accord.

This blend is enhanced by black pepper from Madagascar, Turkish rose and Egyptian geranium. It all comes together with scents of sandalwood, Somalian incense and Indonesian patchouli.

The Soir d’Orient eau de parfum is already available on Sisley’s e-shop, but will not be available in other points of sale until September 1.

Price: €124 for a 50ml bottle, and €182 for a 100ml bottle.

Boss The Scent

Hugo Boss reinvents seduction with “Boss The Scent”

Boss The Scent

Hugo Boss has unveiled its latest masculine fragrance, “Boss The Scent,” revealing a new side of the Boss man.

Drawing inspiration from the desires of women, the new Boss seducer takes his time. More mature, he remains passionate but has become more refined, gentler. This sensation shines through in Boss The Scent.

This eau de toilette has a secret ingredient which comes straight from South Africa: Maninka, a fruit lauded for its aphrodisiac qualities. Close to passion fruit and rum, Maninka releases scents of lavender and spiced ginger. The scent of burnished leather brings up the rear.

Theo James, the face of Boss The Scent

To bring this new fragrance to life, Hugo Boss turned to British actor Theo James, best known for his role in the “Divergent” saga. The 30-year-old heartthrob stars in the campaign alongside supermodel Natasha Poly.

The print campaign was shot by famous duo Mert Alas & Marcus Piggot under the artistic direction of Jason Wu.

The video campaign was shot by Darren Aronofsky, the director of acclaimed films “Black Swan” and “Requiem for a Dream,” among others.

Boss The Scent will be available at a price of €65 for 50ml, €89 for 100ml and €119 for 200ml.

Katy Perry Launches Twitter Pop-Up for New Fragrance

Katy Perry has announced the official launch of her latest fragrance “Mad Potion” on Twitter.

The pop star has re-tweeted a message from her pop-up store’s account @katyperrypopup to her 72.9 million followers, announcing that the perfume can now be bought online by US customers.

The $29.99 scent can even be purchased directly from the social media site, using the Twitter Buy Now card. And for those elsewhere in the world, purchasing details are set to be released soon, and according to WWD the fragrance will also eventually make its way into stores.

The fragrance contains notes of vanilla orchid, peony and apple musk. It has a musky heart comprising a mixture of Bourbon vanilla, jasmine petals and delicate, soft musk, and base notes including vanilla, amber and musk.

It is the latest commercial venture for the global superstar, whose popular scents include Purr, Royal Revolution and Killer Queen.

katy perry mad potion

The singer also recently confirmed her status as fashion icon with the announcement of two hot new clothing campaigns.

Earlier this month she was revealed as the star of the H&M 2015 holiday campaign and is set to feature in a global TV and print ad series which will be “full of joy and togetherness for the holidays.”

Katy Perry for HM

She also caused a stir by starring in the Autumn/Winter 2015 campaign for the luxury Italian fashion house Moschino.

Photos posted by the singer from her Brooklyn shoot show her rocking a grungy, punked-up style to showcase the collection’s bold new pieces, with one memorable image showing her posing nude, covering up using a black fur coat adorned with the house’s signature vibrant motifs.

Katy Perry Gets Nude For Moschino Ad


Riri by Rihanna

Rihanna Announces New Fragrance, “RiRi”

Riri by Rihanna

Singer Rihanna announced on her Twitter account yesterday that a new perfume called RiRi by Rihanna is about to launch.


The fragrance is “coming soon,” she revealed, accompanying a publicity image in which the star is pictured in pink gloves and pearls with the bottle, filled with pink juice, in the foreground.

Rihanna’s previous fragrance, Rogue Love, hit stores last year in time for the holiday season. That women’s fragrance followed closely behind Rogue Man, which launched the same year; among the other scents she’s released are Nude and Reb’l Fleur, her debut 2010 perfume.

Isabeli Fontana Goldea Twitter

Isabeli Fontana Shines in Bulgari ‘Goldea’ Fragrance Ad

Isabeli Fontana Goldea Twitter

A first look at the new Bulgari “Goldea” fragrance campaign has been released, featuring Brazilian model Isabeli Fontana.

Fontana published the campaign photo on her Twitter account, with a message reading “Amazed by this new fragrance shot by Mert & Marcus.”

Fontana was named the face of the Goldea campaign at the end of June. The scent’s unveiling took place in Sevilla, Spain, where Fontana was the guest of honor. Fontana said she was “honored” to be taking part in the campaign, according to an Instagram post.

miu miu fragrance campaign stacy martin

Miu Miu launches its first fragrance

miu miu fragrance campaign stacy martin

The campaign for Miu Miu’s first ever fragrance has been released with actress Stacy Martin as its star.

Photographed by Steven Meisel, the brunette wears a blue printed dress while peaking over at the vintage style perfume bottle with intrigue.

The fragrance features lily of the valley, jasmine, rose and akigalawood, an extract of patchouli.

There’s a depth coming from it, a twist to the saccharine sweetness. Think floral, but with a spicy, peppery twinge rather than an earthy one, in close mimicry of the Miu Miu girl – beautiful but with an interesting allure.

The bottle itself too is a reflection this character – a pastel blue body imprinted with the brand’s signature matelassé, with a flat red topper inspired by vintage fragrance caps that women used to apply scents to their necks. It’s more quirky than girly.

Source: L’Officiel Singapore

Edie Campbell Black Opium campaign

YSL’s Black Opium now in an eau de toilette

Edie Campbell Black Opium campaign

Nearly a year after the release of Black Opium, the luxury brand is reimagining its most addictive fragrance as an eau de toilette.

For this new blend, Yves Saint Laurent Beauté has selected a blend of tart blackcurrant and pear to join notes of citrus and green mandarin peel. Jasmine-scented tea and orange blossom then take over before giving way to the olfactory signature of the fragrance: coffee.

The coffee grains in this varation mix with creamy white musk and a blend of white woods, turning the floral coffee of the original Black Opium into a green coffee for the eau de toilette.

The overall design of the bottle remains unchanged, with the exception of pink gold reflections, recalling the nuance of the fragrance’s essence.

Black Opium Eau de Toilette will be available for purchase in France as of August 24, starting at €49 for a 30ml bottle.

YSL Black Opium

mark webber

Mark Webber is new face of Porsche Design Fragrances

mark webber

Australian racing driver Mark Webber is to lend his face to the 2015-16 campaign for Porsche Design Fragrances, the brand announced on Friday.

Webber will feature in the campaign for Porsche Design Titan, a fragrance defined by notes of grapefruit and cedar wood in a purist high-tech flacon.

The former Formula One driver will this weekend contest the 24-Hour race of Le Mans along with fellow drivers Timo Bernhard and Brendon Hartley in a Porsche 919 hybrid.

The luxury brand Porsche Design was founded in 1972. Products are sold in the brand’s own shops, as well as in franchises, concessions, high-end department stores and specialist retailers, and at porsche-design.com.

Jimmy Choo Illicit

Sky Ferreira is the face of new Jimmy Choo fragrance

Jimmy Choo Illicit

Singer, model and actress Sky Ferreira is the new face of Jimmy Choo’s new women’s fragrance Illicit, which will debut in the U.S. this fall.

The scent was created by perfumer Anne Flipo, who said of the fragrance: ‘I imagined a remarkable yet audacious fragrance, with a tempting signature. That’s why I decided to lay down a fizzy start and floral heart on a unique honey-amber structure. Built around sensuality and addiction, it offers radiance and timeless elegance.’


Dolce & Gabbana Light Blue Perfumes

New Dolce & Gabbana Light Blue Fragrances for Summer

Dolce & Gabbana Light Blue Perfumes

The Italian luxury brand has added new scents to its Light Blue line, drawing inspiration from the earthly and marine treasures of the Aeolian Islands. Two new sunny bottles to discover come July.


Just like last year, Dolce & Gabbana is taking us on a voyage to the Aeolian Islands this summer with the two new limited editions in its “Blue Light” line: “Sunset in Salina” for women and “Swimming in Lipari” for men.

These two new fragrances are directly inspired by the nature of these two islands located north of Sicily. The first is associated to the land, while the second plunges us into the Mediterranean.

Between floral and aquatic notes

The feminine “Sunset in Salina” has a fresh, floral scent. It opens with fresh vine and violet leaves, and cedes to yellow freesia, jasmine and orange blossom. The base notes are amber, cedar and white musk.

“Swimming in Lipari,” on the other hand, is an invigorating aquatic scent that opens with accords of sea salt enhanced by the freshness of grapefruit. The heart combines mandarin and cool, aromatic rosemary while ambergris, dry woods and musky notes end the composition.

Bianca Balti, mistress of ceremonies

To represent these two scents, Dolce & Gabbana called on two of its main ambassadors: the Italian Bianca Balti, and British model David Gandy. Famous fashion photographer Mario Testino shot the campaign in Capri.

The two perfumes will be available come July starting at €39 (25ml) for “Sunset in Salina” and €38 (40ml) for “Swimming in Lipari.”

Spicebomb Extreme

Spicebomb Extreme by Viktor & Rolf

Spicebomb Extreme

As summer approaches, the Dutch fashion house is turning up the heat with the launch of Spicebomb Extreme, a sultry new version of the original men’s fragrance.

Three years after launching Spicebomb, Viktor & Rolf has unveiled a new, more explosive version with even more character.

Called Spicebomb Extreme, the new men’s eau de parfum opens with a hint of pink grapefruit, spiced by a pimento and black pepper accord. Cinnamon, cumin and saffron notes follow, complemented by tobacco, amber, black vanilla and cistus.

The flacon retains the signature hand grenade shape of the original fragrance, only in black glass accented by a bronzed ring. Pulling the “pin” releases the perfume.

The new eau de parfum goes on sale at select retail outlets from May 18 in 50ml and 90ml flacons.


Paco Rabanne introduces Olympéa

Paco Rabanne is expanding its fragrance range with Olympéa, an olfactory ode to a strong and irresistible woman.


After launching the men’s fragrance Invictus, Paco Rabanne returns to the theme of antiquity with an equivalent for women.

Like its masculine counterpart, Olympéa is meant to embody strength, dynamism and athletic conquests, only this time with a sensual feminine side represented by a modern Cleopatra.

A sultry vanilla accord

To develop the new scent, Paco Rabanne enlisted the help of Loc Dong, Anne Flipo and Dominique Ropion. The three noses built their fragrance around a contrast between the sensuality of an original salted vanilla accord and the freshness of floral and marine scents.

Opening notes of green mandarin, ginger flower and water jasmine give way to the vanilla accord at the perfume’s heart, which is followed by base notes of sandalwood and ambergris.

Created by designer Marc Ange, the flacon for Olympéa combines a modern esthetic with symbols borrowed from antiquity, including wings and laurel leaves.

Luma Grothe as the modern Cleopatra

Luma Grothe

To embody its new fragrance, Paco Rabanne chose Brazilian supermodel and L’Oréal Paris spokesperson Luma Grothe. The wide-eyed young woman is the face of Olympéa in a short advertising film, the fourth directed by Alexandre Courtès for Paco Rabanne.

Olympéa arrives in stores from August 17. Price: €48 for 30ml, €68 For 50ml, €88 for 80ml.

Stacy Martin for Miu Miu

Stacy Martin signed for Miu Miu fragrance campaign

Stacy Martin for Miu Miu

Actress Stacy Martin is joining forces with Prada fashion label Miu Miu to help launch its first fragrance this September.

After appearing as part of the ensemble cast in Lars von Trier’s “Nymphomaniac,” the Anglo-French actress booked roles in a clutch of 2015 films including J. G. Ballard adaptation “High Rise,” the fairy-tale inspired “Tale of Tales,” Jean Paul Sartre-based mystery “The Childhood of a Leader,” feature film debut “Winter” from music video director Heidi Greensmith, and French drama “Taj Mahal.”

Beauty product manufacturer Coty, Inc., which supplies fragrances for Calvin Klein, Chloé, Davidoff, Marc Jacobs, and its own brand Philosophy, was announced as Miu Miu’s partner in 2013.

Dree Hemingway for Chloe Signature

Dree Hemingway to represent Chloé Signature fragrance

Dree Hemingway for Chloe Signature

On Tuesday, May 5, French fragrance and beauty brand Coty announced Dree Hemingway as the new face of the Chloé Signature fragrance.

Ernest Hemingway’s great-granddaughter is a talented actress, but lately it’s her modeling career that is truly taking off.

Her success is confirmed by the news that she will embody the perfume Chloé Signature in a new campaign to be unveiled this September.

“I am very honored to be the new face of Chloé,” says the model in a release from Coty. “It is a brand that has been a part of my life for a long time; it brings up a lot of memories for me. I am looking forward to continuing my story with Chloé into the world of fragrance.”

Dree Hemingway will follow in the footsteps of Anja Rubik, Suvi Koponen, Clémence Poésy and Chloë Sevigny.

Eau de Lacoste Jaune

Lacoste Eau de Lacoste L. 12. 12 Jaune

 has added a new reference to its L.12.12 men’s fragrance collection, named for the signature cotton piqué polo shirt.

Due to arrive at perfume counters from March 23, the new essence comes in a yellow version of the classic square bottle.

Eau de Lacoste Jaune

Color and optimism

Eau de Lacoste L.12.12 Jaune has a decidedly summery look, decked out in vibrant yellow. The shade was previously missing from the crocodile brand’s men’s fragrance collection, which already includes flacons in white, blue, red and black.

Like the other scents in the line (Bleu – powerful, Rouge – Energetic, Noir, etc.), this new essence is associated with an adjective, optimistic, which informed its olfactory composition.

Eau de Lacoste

Jaune opens with grapefruit and pink pepper notes, complemented by a hint of juicy green apple. Coriander, cypress, vetiver and amber notes bring depth to the essence.

Of course, the flacon echoes those of the other references in the collection, in opaque glass with an embroidered crocodile calling to mind the famous polo designed by René Lacoste in 1920.

The new fragrance will go on sale at perfume stores from March 23, with prices starting at €54 (around $58) for the 50ml eau de toilette.

nina ricci extase

Nina Ricci releases new film for ‘L’Extase’ fragrance

Nina Ricci has released the film campaign for its sensual new fragrance L’Extase. The campaign features the tagline #LiberateYourFantasies.


Starring French actress Laetitia Casta, the hedonistic clip shows the wanton prowess of the new scent, created for the house by master nose Francis Kurkdjian.

Thirty-six-year-old Casta is also known for her work as a L’Oréal Paris spokesmodel, and has previously been the face of several Dolce & Gabbana fragrances.

nina ricci extase

Chanel Misia

Misia: the first Chanel fragrance by Olivier Polge

Chanel Misia

When designing his first fragrance for the French luxury brand, the nose Olivier Polge was inspired by a turning point in the life of Gabrielle “Coco” Chanel. This defining moment can be summed up in a name of the Chanel founder’s close friend: Misia Sert.

Whether in the realm of fashion, couture, jewelry or fragrances, heritage and transmission often emerge as key themes at Chanel.

This was certainly the case in September 2013, when Olivier Polge joined the Chanel perfume laboratory, following in the footsteps of his father Jacques Polge, a nose at the brand since 1978.

For his first composition for the brand, Olivier Polge drew inspiration from the life of Coco Chanel and from the story of her dear friend Misia Sert, who left a lasting impact on the designer’s personal life and career.

“My inspiration for this perfume was not Misia herself, as a person, but the turning point she represents in the life of Gabrielle Chanel,” explains the perfume artist.

Perfumer Olivier Polge

Misia: the friend, the muse, the discovery

A muse and patron to several artists during the 1920s and 1930s, Misia Sert played a crucial role in the life of Gabrielle Chanel.

As Mademoiselle Coco was grieving the death of her one true love, Arthur Capel, in a car accident, Misia introduced her to Venice and its distinctive architecture, which would later influence jewelry collections and other lines at Chanel. It was during the same period that Misia introduced the designer to Diaghilev and the dancers of his Ballets Russes, among other influential figures in creative circles.

It is this vital role that Polge sought to convey in scent with his first perfume for Chanel. The composition pays homage to this period in Gabrielle Chanel’s life in part through powder notes, which are inspired by the stage makeup worn by the dancers of the Ballets Russes.

A powdery floral

The latest addition to the Chanel Les Exclusifs range of high-end perfumes, the new eau de toilette opens with notes of violet and powder, which are combined with precious ingredients such as Grasse rose, Turkish rose and iris. The base is a combination of tonka bean and Laotian benzoin.

Chanel Misia will go on sale from February 28 at select stores. Price: €133 (around $151) for 75ml and €255 (around $290) for 200ml.

Burberry Brit Rhythm for Her Floral

Burberry expands Brit Rhythm line with new fragrances

Burberry Brit Rhythm for Her Floral

Burberry is adding two eaux de toilette to its catalog this spring: Burberry Brit Rhythm for Her Floral and Burberry Brit Rhythm for Him Intense.

Like the rest of the Brit Rhythm line, these new fragrances are inspired by the British rock scene and are represented by British actress Suki Waterhouse and musician George Barnett respectively. Shot backstage at a concert, the campaign embodies the rebellious spirit of the rock movement.

A more powerful version of the original Brit Rhythm for Him, the new Intense formula combines notes of wormwood, caraway seeds and pepper oil with extracts of amber, leather, patchouli, cashmeran, guaiac wood and tonka bean.

As indicated by the name, the new feminine fragrance is based on floral notes including Egyptian jasmine, lotus and lily.

This bouquet is enhanced by fruity citrus notes of Sicilian lemon and orange, along with a heart of amber, woody notes and musk.

The rectangular Brit Rhythm flacon remains unchanged and is available in two formats: 50ml for €62 and €67 respectively or 90ml for €86 and €92.