The new men’s fragrance by Chanel — the one director Martin Scorsese shot a commercial for — will be called Bleu de Chanel and launch in August.

A bluish image, released by the label last month showing Scorsese and French actor Gaspard Ulliel, already hinted at the name of the eagerly awaited scent.

His colleague Tom Ford has been sniffed at for appearing in his own fragrance ads, but designer Marc Jacobs is topping it off by appearing sans clothes.

For Jacobs, who is only covered by a strategically placed, oversized flacon, it was a matter of stressing how personal his latest fragrance was.

In the print ad, the designer lies naked on a silver Mylar bed, with a strategically-placed, over-sized bottle of the scent, revealing his muscles and multiple tattoos.

Actress Diane Kruger has just been announced as the new face of Calvin Klein’s upcoming women’s fragrance launch, Calvin Klein Beauty.

Kruger is a great choice: she’s undeniably beautiful, sure, but she’s also a favorite in the fashion community for her impeccable sense of style.

Diane showed her loyalty to Calvin Klein by wearing a white gown by the designer to the Costume Institute Gala at New York’s Metropolitan Museum of Art.

Hermés are releasing their new perfume, Voyage D´Hermés, in April. It’s one of their Romans fragrances, a line designed to reinterpret the brand’s essence.

Created by in-house perfumer Jean-Claude Ellena, Voyage d’Hermès is an accentuated composition of fresh wood and musk.

The bottle, designed by Philippe Mouquet, is modeled after a portable vintage magnifying glass, its aluminum part swings on an axis to cover the atomizer.

But it is the film and advertising campaign that takes the fantasy of travel and Hermès’s style to their most beautiful extreme.

Paris based designer Dzmitry Samal is sharing with us his latest creation for Dior. Unfortunately it is just a concept but I think the design is fantastic.

French luxe brand Chanel announced February 16 that movie director Martin Scorsese has created a short film to promote an upcoming men’s fragrance.

The ads will feature French actor Gaspard Ulliel and will air worldwide in September.

Andrea D’Avack, president of Chanel Fragrance and Beauté, declined to reveal details about the scent, including its name.