Gucci has announced that Gossip Girl star Blake Lively is its latest face, with the 24-year-old American actress to appear in the campaign for new scent Gucci Première.
Daphne Groeneveld fronts the new Dior Addict campaign in a series of whimsical images shot by Tim Walker.
Dolce & Gabbana enlist French model and actress Laetitia Casta as the face of its signature Pour Femme fragrance shot by Mario Testino.
True Blood actor Alexander Skarsgård and supermodel Lara Stone star in the Calvin Klein’s Encounter fragrance campaign.
Shot by fashion photographer Sølve Sundsbø, the Flora by Gucci ‘The Garden’ Spring 2012 campaign stars Australian model Abbey Lee Kershaw.
“Bubbly” Kendra Spears stars in the Pink Bouquet campaign shot by Giampaolo Sgura near Lake Como, Italy.