New fragrance by the house of Gucci, named Flora by Gucci, aims at young customers and it was inspired by a floral motive.

The name comes from their “iconic” floral print Flora which was first revealed on a Gucci scarf back in in 1966 for the royal Princess Grace.

Flora is, after Gucci by Gucci, the second fragrance under creative leadership of the house of Giannini from Florence.