Gucci’s landmark entry into Formula 1 signals a deeper shift in how fashion is embedding itself within the commercial and cultural structure of elite sport.

Malaysia once hosted one of Formula 1’s most iconic races but as the sport transformed into a luxury entertainment empire, Malaysia struggled to keep pace.

The 2026 World Cup’s social-first and wellness-driven trends are redefining the decade’s ultimate luxury marketing and travel frontier.

Unveiled during the Singapore Grand Prix, the Streamliner Tourbillon Pierre Gasly represents the first collaboration between the Formula 1 driver and H. Moser & Cie.

From limited-edition teas and racing-inspired fashion capsules to disruptive watchmaking showcases, the Singapore Grand Prix 2025 fuels a new wave of brand activations and releases. 

Discover TAG Heuer’s enduring connection to Formula 1 through Carrera and Formula 1 watches, showcasing the brand’s rich motorsport heritage.