Hublot has joined the stream of limited edition models by issuing its new F1 King Power Interlagos watch.

This marks the second new Hublot F1 watch unveiled this month and the eighth model overall for the Hublot F1 collection.

It is dedicated to the Formula 1 Grande Premio Petrobras do Brasil 2011 competition, the last Grand Prix of this season’s Formula One World Championship.

Richard Branson will serve as a flight attendant on an AirAsia X flight in February next year after losing a cross-dressing bet to rival Tony Fernandes.

The two men laid the wager over whose Formula One team would place higher in this year’s rankings.

Although both teams completed the season with zero points, Lotus F1 team was placed ahead of Virgin Racing by virtue of their better race finishing positions.

On November 25th, 2010, Bernie Ecclestone was mugged and his Hublot watch stolen from his wrist.

The 80-year-old, attacked a week ago, sent the snap to Jean-Claude Biver, CEO of Hublot, with the note: “See what people will do for a Hublot”.

Since the two share a certain sense of humor, they soon agreed to turn the incident into an advert.

Lotus F1 boss Tony Fernandes said he will auction off seats on an AirAsia flight where Virgin boss Richard Branson will dress up as a ‘stewardess’.

The two airline bosses placed a bet at the beginning of the 2010 Formula One championship, agreeing that the one whose Formula One team lost would serve as a “stewardess” on the winner’s airline.

Although both teams completed the season with zero points on Sunday, Lotus were placed ahead of Branson’s Virgin Racing in the rankings by virtue of their better race finishing positions.

This lightweight, 650-kilogram F1-inspired car is a new limited edition offering from Lotus.

The Lotus Exos Type 125 will be produced in a series of just 25 units, with some published reports suggesting a million euro pricetag.

The car is built using a carbon fiber monocoque chassis and uses a wide front wing and a narrow rear one (just like the 2009 season F1 cars).

Steinmetz, the Geneva Switzerland based diamond company, have signed a deal with McLaren to show off their spectacular jewels.

In previous years at Monaco, McLaren’s drivers have had their initials encrusted onto their helmets with diamonds, but Steinmetz have opted for a more hands on approach for the 2010 showpiece event.

Hamilton will have the number ‘08′ and Button ‘09′ in diamonds on their steering wheels to celebrate the drivers recent victories in Monaco in 2008 and 2009.