Luxottica to launch world’s first 3D glasses

Italian eyewear giant Luxottica announced it would produce the world’s first ever line of 3D glasses that can be made to fit individual eyeglass prescription through its US brand Oakley later this year.

Oakley “has achieved unparalleled visual clarity while extending the wearer’s peripheral viewing angle and providing a truer alignment of 3D images”.

Luxottica said it has been using the workshops of US industry giant DreamWorks Animation for testing.
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Maison Martin Margiela 8 Hybrid Aviator Sunglasses

The latest offering from the highly collectible Margiela sunglasses line – a pair of oversized hybrid aviators with tortoiseshell acetate arms and half-frame trim.

Lenses have a half amber, half brown tint and all other trim is gold metal. Beautiful case too (pictured below)! Oki-ni has them.
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Maybach launches a collection of luxury eyewear

Maybach, the high-end car brand, is adding a new eyewear collection to its range of top-class accessories.

Created by German eyewear manufacturer IVKO, the various models which make up the new Maybach Eyewear are built with only the highest-quality materials.

The Maybach sunglasses are made from such materials as wood, leather, natural horn, titanium and 18-carat white, yellow and rose gold.
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Gucci “Special Edition” Heritage Aviators

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The House of Gucci has come out with a new collection of “heritage” aviator sunglasses.

The three new models (unisex 1627/S, men’s 1622/S, and women’s 3108/S) all feature the red and green Gucci stripe and “G” logo on both temples.

The sunglasses come with a special edition leather case and carrying pouch. The case has a wide signature stripe while the pouch has a matching strap.
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Tag Heuer releases Squadra Night Vision optics

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Tag Heuer Avant-Garde Eyewear has created Squadra Night Vision – the world’s first ophthalmic mask made specifically for night driving.

Designed with endurance race in mind, their Squadra glass is used by team Peugeot during this year’s Le Mans Endurance Race.

With titanium arms, high contrast lenses, they assisted the Peugeot team into the champion stand by improving their drivers’ night vision.
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Tom Ford Eyewear Fall Winter 2010 Ad Campaign

Tom Ford Eyewear Fall 2010 ad campaign features Nicholas Hoult, Freja Beha Erichsen and ravens.

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