Softbank Mobile Corp. unveiled its new summer phone lineup Tuesday, including a solar model and a handset designed by Giorgio Armani.

This new handset, called the 830SC Emporio Armani Model, was specifically designed for the Japanese market.

The stylishly sleek cell phone has LED light embedded in its side spelling out the brand’s name for all to see in green, blue and red.

Victoria Beckham models for the Emporio Armani Underwear Spring/summer 2009 campaign, which was again shot by Mert Alas and Marcus Piggott. (Her husband David shot the men’s version of the Emporio Armani underwear line.)

The 34-year-old former Spice Girl has said, “It’s an honor to have been selected by Mr. Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus.”

Posh is locked into a three-year deal, for which, according to the Daily Mail, she was paid $24 million. Billboards, magazines, blogs — Posh’s six-pack is about to be all over them until 2012.

Giorgio Armani has unveiled his vision for his latest store: « Massive » can’t even begin to describe the 43,000 square-foot space that will house all of the designer’s collections - from the mainline Emporio Armani and Giorgio Armani ranges to Armani Casa and Armani Jeans.

Set along New York’s trend setting Fifth Avenue, the space, which formerly housed Hugo Boss, will give its customers a “total experience” that will include an in –house restaurant.

Armani himself was actively involved in the design, which was realised by architects Doriana and Massimilano Fukas – the creative minds behind the brand’s Chater House and Ginza Tower concept stores in Hong Kong and Tokyo respectively.