Tag Archives: Emilio Pucci

Emilio Pucci Homage to Jet-Set Hotspots

Italian fashion house Emilio Pucci is honoring the jetset vacation spots of Saint-Tropez, Portofino and Capri with its latest collection of silk summer scarves. The Mediterranean hotspots have been added to the Italian fashion house’s ‘Cities of the World’ collection for summer 2016. Each scarf features a hand-painted illustration of the towns’ landscapes and characteristics, reproduced in postcard hues. Scarves of course are a major component of the Pucci fashion legend.

The Saint-Tropez scarf, a brand new design, is full of bright colors evoking the artistic spirit and sophisticated atmosphere of the famous resort. A series of striped umbrellas overlap nonchalantly around the central illustration, which depicts the town’s harbor, lined with shops and dotted with sailboat masts, on a sunny afternoon. The colors include bright vivid blues and reds, as well as the signature Pucci pink and orange combination.

The Portofino scarf, adapted from a 1950s design from the house’s archives, features motifs recalling the reputation of the city as a major seaport. Sailboats and sea creatures both real and mystical are arranged around the central illustration of the city’s magnificent views. Deep blue and green form the basis for the color chart, punctuated with yellow and bright pink accents.

The Capri design, also a revival of an archive piece, recalls the dynamism of the lively resort where Emilio Pucci opened his first boutique in 1951. The buzzing central piazetta takes the lead role, alongside the church of Santo Stefano and the majestic clock tower, all drawn from a bird’s perspective. Sheet music motifs accentuate the warm and cheerful idyllic island atmosphere, and two versions are available — a black scarf, punctuated by electric blue, pink and yellow, or a white scarf accented with yellow and orange red.

The trio joins the nine cities previously included in the collection, which was launched in 2014. Former destinations include Florence, Rome, Milan, London, Paris, Tokyo, Shanghai, Hong Kong and New York.

Crafted from fine silk twill and printed in Como’s celebrated silk district, the scarves are available from emiliopucci.com or in Emilio Pucci boutiques.

Massimo Giorgetti

Emilio Pucci names Massimo Giorgetti as Creative Director

Massimo Giorgetti

Italian designer Massimo Giorgetti has been named the new creative director of fashion house of Emilio Pucci.

The news comes one day after the announcement that former creative director of the brand, Peter Dundas, is moving on to Roberto Cavalli.

Giorgetti will take up his new role at Emilio Pucci in April and showcase his first menswear collection for the brand in Milan this fall. However, he will continue to manage his own successful label, MSGM.


Emilio Pucci Laduree boxes

Pucci dresses up Ladurée macarons

Emilio Pucci Laduree boxes

 and Parisian pastry maker  have combined their expertise to offer a series of chic and scrumptious gift boxes.

Pastry chef Yann Menguy even created a new variation on the famous Ladurée macaron in honor of the “dolce vita” and the Italian Riviera.


Fashionistas aren’t the only ones wearing Pucci’s famous Capri print this season. The motif also adorns the new gift box from Ladurée, which contains eight macarons. Available in turquoise blue or coral pink, the pattern combines cylinders, lines and other jewel-like shapes.

The gift box will be available in a limited edition from February 25 in the standard version (€25) or in a version covered with Pucci silk (€30).


Beyond the exceptional box, style fans with a sweet tooth will appreciate the special macaron created by the new pastry chef Yann Menguy as a tribute to the “dolce vita,” with notes of rose and lemon (€2 each).

Emilio Pucci scarfie

Emilio Pucci launches new ‘Scarfie’ selfie app

Emilio Pucci scarfie

Luxury Italian fashion brand EMILIO PUCCI has launched its first mobile app, celebrating the label’s signature accessory, the printed silk scarf.

Scarfie is a playful twist on the selfie social media trend, letting users take photos of themselves and then personalize the image with the addition of a Pucci scarf.

The app allows users to choose their favorite scarf and style it in a variety of ways on the head, neck or wrist, before the picture is uploaded to social media or saved as a background.

Pucci is curating a specially selected portion of the stylish snaps to publish on its new, dedicated Tumblr page at emiliopucciscarfie.tumblr.com.

The app was launched in connection with the label’s new event “Design the Dream,” which will offer guided tours through the Pucci design process at a handful of flagship stores worldwide..

Emilio Pucci

Emilio Pucci Ad Campaign Fall Winter 2011 2012

Pucci won’t rule out affordable line

Emilio Pucci Ad Campaign Fall Winter 2011 2012

Pucci creative director Peter Dundas wouldn’t rule out collaborating with a department store on a low-cost line.

Since the success of fashion house Missoni’s Target collaboration, fashionistas have been desperate to know which other designers will be following suite.

Dundas has revealed to website styleite that although collaborations aren’t at the forefront of his mind right now, one could well happen eventually.
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